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CTM vs JustCall Comparison (2026)

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CTM

JustCall

Overview

CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

Cloud-based AI communication platform for sales and support teams, combining voice, SMS, WhatsApp, and email with automated dialers.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

159

118

Value for money

Ease of use

Features

Customer support

83%

would recommend this app

4.1

225

109

Value for money

Ease of use

Features

Customer support

66%

would recommend this app

Pros

“I create high quality conversion goals on Google Ads linking to Call Tracking Metrics with ease. If clients ever have concerns about their phone call quality, i'm able to log into Call Tracking Metrics easily to analyze these phone calls to find potential patterns & issues.”

Corey M.

Digital Strategist

“Even when we had some issues with the app they were very patient in helping understand the problem and fixed it for us. Since they have a ton of features like call handling, forwarding, routing, whispers, call queues and IVRs and we use almost all of them, billing can be a headache. But you can get around it by again calling their billing support and they have helped me understand billing in an easy way.”

Loganathan V.

MIS Infrastructure Support Engineer

“Furthermore, CTM is constantly putting out new feature such as Voice AI, Smart Routers, LeadReactors, and AI Texting agents.”

Owen V.

API Integrations Specialist

Pros

“Strong companies empower their teams to apply judgment and retain long-term customers — not hide behind black-and-white policies to deny reasonable refund requests.”

Zachary P.

Associate Director

“I am drinking cold coffee and at least the parallel dialer thing is working so I do not have to click on a hundred buttons.”

John k.

Chief Technology Officer

“the application had a lot of features that are similar to competitors in their industry, These features worked for the most part”

Ross P.

owner

Cons

“The only concern I had with CTM was that agency accounts can't have more than one sub accounts open and reports at the same time.”

Loganathan V.

MIS Infrastructure Support Engineer

“Th learning curve is steep for some, and it has a ton of settings that you might not ever touch.”

Mitchell M.

Director of Paid Media

“It's hard to narrow down the exact cost.”

Emilio X.

Marketing

Cons

“The account itself had been inactive for roughly 18 months and was not being used by my team. Upon logging in to formally cancel the subscription, I discovered that a recent renewal had gone through, resulting in nearly $2,000 in charges for a product that was not active or in use.”

Zachary P.

Associate Director

“Their process was disappointing: we incurred expenses for a service we never received, and, more importantly, they wasted a significant amount of our time without providing any service.”