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CallRail vs Invoca Comparison (2026)

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CallRail logo

CallRail

Invoca logo

Invoca

Overview

Call Tracking provides insight into where inbound calls are coming from.

Invoca is AI-powered call tracking and analytics solution that helps marketers get conversion reporting and campaign attribution from inbound phone calls.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

55

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

1

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

173

5

4

3

2

1

120

36

7

2

8

  • Value for money
  • Ease of use
  • Features
  • Customer support
81%
would recommend this app

4.5

20

5

4

3

2

1

14

4

1

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
83%
would recommend this app

Pros

“CallRail gave us a tremendous leg up in lead attribution and provides a great return of value for the cost of this software. ”
DV

David V.

Lead Developer

“For smaller teams, the cost can scale faster than expected if you’re running multiple campaigns.”
CC

Christine C.

Administrator

“Helps tremendously to track leads and create unique phone numbers for each campaign”
Verified reviewer profile picture

Ashley R.

SEO

Pros

“It gives AI-controlled call following and investigation answers for big business advertisers who need information and attribution for crusades that drive inbound calls.”
Verified reviewer profile picture

Sparsh S.

Sr. Marketing Executive

Cons

“My disclaimer is that I haven't used CallRail in over a year, but when I did use them, they had limited reporting options.”
SM

Sean M.

Director of Admissions

“It lacks integrations and automations compatible with other platforms, and the variety of Tracking Numbers to purchase is very limited.”
AA

Armando A.

Head of Product Development

“There are no texting features available and the plans cannot scale past a certain growth point.”
MB

Morgan B.

Director of Operations

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review9 months ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features65
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Automatic Call Distribution
  • Call Center Management
  • Call Disposition
  • Call List Management
  • Call Monitoring
  • Call Recording
  • Call Reporting
  • Call Routing
  • Call Scoring
  • Call Scripting
  • Call Tagging
  • Call Tracking
  • Call Tracking Metrics
  • Call Transcription
  • Call Transfer
  • Caller ID
  • Campaign Analytics
  • Chat/Messaging
  • Computer Telephony Integration
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Event Triggered Actions
  • File Transfer
  • IVR
  • Interaction Tracking
  • Keyword Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Lead Segmentation
  • Live Chat
  • Mobile Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • On-Demand Recording
  • Performance Metrics
  • Predictive Analytics
  • Prioritization
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Recording
  • Reporting & Statistics
  • Source Tracking
  • Tagging
  • Third-Party Integrations
  • VoIP Connection
  • Voice Mail
  • Web Forms
  • Workflow Management
  • Total features15
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Automatic Call Distribution
  • Call Center Management
  • Call Disposition
  • Call List Management
  • Call Monitoring
  • Call Recording
  • Call Reporting
  • Call Routing
  • Call Scoring
  • Call Scripting
  • Call Tagging
  • Call Tracking
  • Call Tracking Metrics
  • Call Transcription
  • Call Transfer
  • Caller ID
  • Campaign Analytics
  • Chat/Messaging
  • Computer Telephony Integration
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Event Triggered Actions
  • File Transfer
  • IVR
  • Interaction Tracking
  • Keyword Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Lead Segmentation
  • Live Chat
  • Mobile Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • On-Demand Recording
  • Performance Metrics
  • Predictive Analytics
  • Prioritization
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Recording
  • Reporting & Statistics
  • Source Tracking
  • Tagging
  • Third-Party Integrations
  • VoIP Connection
  • Voice Mail
  • Web Forms
  • Workflow Management

Integrations

  • Total integrations16
  • Acquisio
  • Adobe Campaign
  • CAKE
  • Five9
  • Google Analytics 360
  • Google Data Studio
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Kissmetrics
  • Marin Software
  • Marketo Engage
  • Meta for Business
  • Mixpanel
  • Pipeline CRM
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Slack
  • TUNE
  • Tealium Customer Data Hub
  • Unbounce
  • VWO Testing
  • Webtrends
  • Wix
  • Zapier
  • Total integrations11
  • Acquisio
  • Adobe Campaign
  • CAKE
  • Five9
  • Google Analytics 360
  • Google Data Studio
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Kissmetrics
  • Marin Software
  • Marketo Engage
  • Meta for Business
  • Mixpanel
  • Pipeline CRM
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Slack
  • TUNE
  • Tealium Customer Data Hub
  • Unbounce
  • VWO Testing
  • Webtrends
  • Wix
  • Zapier

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