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CallRail vs CTM Comparison (2026)
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Good recommendations?
Overview
Call Tracking provides insight into where inbound calls are coming from.
CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.5
173
5
4
3
2
1
120
36
7
2
8
- Value for money
- Ease of use
- Features
- Customer support
4.7
159
5
4
3
2
1
118
32
6
1
2
- Value for money
- Ease of use
- Features
- Customer support
Pros
David V.
Lead Developer
Christine C.
Administrator
Ashley R.
SEO
Pros
Loganathan V.
MIS Infrastructure Support Engineer
Loganathan V.
MIS Infrastructure Support Engineer
Sean M.
Director of Admissions
Cons
Sean M.
Director of Admissions
Armando A.
Head of Product Development
Morgan B.
Director of Operations
Cons
Loganathan V.
MIS Infrastructure Support Engineer
Mitchell M.
Director of Paid Media
Emilio X.
Marketing
- Vendor responds to reviews
- Last review8 months ago
- Vendor responds to reviews
- Last review2 months ago
Key features
- Total features65
- 2-Way Messaging
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Agent Interface
- Alerts/Escalation
- Alerts/Notifications
- Answering Machine Detection
- Archiving & Retention
- Audio Capture
- Automated Responses
- Automated Routing
- Automatic Call Distribution
- Automatic Outbound Dialer
- Automatic Transcription
- Autoresponders
- Blended Call Center
- CRM
- Call Center Management
- Call Disposition
- Call List Management
- Call Logging
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Scheduling
- Call Scoring
- Call Scripting
- Call Tagging
- Call Tracking
- Call Tracking Metrics
- Call Transcription
- Call Transfer
- Callback Scheduling
- Caller ID
- Caller Profiles
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Specific Caller ID
- Chat/Messaging
- Chatbot
- Collaboration Tools
- Communication Management
- Computer Telephony Integration
- Contact Management
- Conversion Tracking
- Cross Channel Attribution
- Customer Experience Management
- Customer Journey Mapping
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Dashboard
- Data Import/Export
- Data Security
- Engagement Tracking
- Event Triggered Actions
- FCC Compliance
- FTC Compliance
- Fax Management
- File Transfer
- HIPAA Compliant
- IVR
- Inbound Call Center
- Integrations Management
- Interaction Tracking
- Keyword Tracking
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Live Chat
- Manual Dialer
- Mass Texting
- Mobile Access
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Scripts
- Natural Language Processing
- On-Demand Recording
- One-to-One Messaging
- Outbound Call Center
- Performance Management
- Performance Metrics
- Phone Key Input
- Predictive Analytics
- Predictive Dialer
- Quality Assurance
- Quality Management
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Real-time Conversations
- Recording
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Request Assignment
- SMS Messaging
- Scheduled Messaging
- Self-Service Search
- Shortcodes
- Social Media Integration
- Source Tracking
- Spam Blocker
- Speech-to-Text Analysis
- Tagging
- Text to Speech
- Third-Party Integrations
- Visitor Tracking
- VoIP Connection
- Voice Customization
- Voice Mail
- Web Forms
- Workflow Management
- Workforce Management
- Total features126
- 2-Way Messaging
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Agent Interface
- Alerts/Escalation
- Alerts/Notifications
- Answering Machine Detection
- Archiving & Retention
- Audio Capture
- Automated Responses
- Automated Routing
- Automatic Call Distribution
- Automatic Outbound Dialer
- Automatic Transcription
- Autoresponders
- Blended Call Center
- CRM
- Call Center Management
- Call Disposition
- Call List Management
- Call Logging
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Scheduling
- Call Scoring
- Call Scripting
- Call Tagging
- Call Tracking
- Call Tracking Metrics
- Call Transcription
- Call Transfer
- Callback Scheduling
- Caller ID
- Caller Profiles
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Specific Caller ID
- Chat/Messaging
- Chatbot
- Collaboration Tools
- Communication Management
- Computer Telephony Integration
- Contact Management
- Conversion Tracking
- Cross Channel Attribution
- Customer Experience Management
- Customer Journey Mapping
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Dashboard
- Data Import/Export
- Data Security
- Engagement Tracking
- Event Triggered Actions
- FCC Compliance
- FTC Compliance
- Fax Management
- File Transfer
- HIPAA Compliant
- IVR
- Inbound Call Center
- Integrations Management
- Interaction Tracking
- Keyword Tracking
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Live Chat
- Manual Dialer
- Mass Texting
- Mobile Access
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Scripts
- Natural Language Processing
- On-Demand Recording
- One-to-One Messaging
- Outbound Call Center
- Performance Management
- Performance Metrics
- Phone Key Input
- Predictive Analytics
- Predictive Dialer
- Quality Assurance
- Quality Management
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Real-time Conversations
- Recording
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Request Assignment
- SMS Messaging
- Scheduled Messaging
- Self-Service Search
- Shortcodes
- Social Media Integration
- Source Tracking
- Spam Blocker
- Speech-to-Text Analysis
- Tagging
- Text to Speech
- Third-Party Integrations
- Visitor Tracking
- VoIP Connection
- Voice Customization
- Voice Mail
- Web Forms
- Workflow Management
- Workforce Management
Integrations
- Total integrations16
- AB Tasty
- Acquisio
- Adobe Analytics
- Adobe Commerce
- AgencyAnalytics
- CAKE
- Cloudflare
- Dazos CRM
- Dialogflow
- Dynamics 365
- ElevenLabs
- Facebook Business Suite
- Freshpaint
- Genius Monkey
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Data Studio
- Google Forms
- Google Marketing Platform
- HubSpot CRM
- HubSpot Marketing Hub
- Instapage
- Kissmetrics
- LeadSquared
- Make
- Marin Software
- Marketo Engage
- Marketo Measure
- Meta for Business
- Microsoft Advertising
- Microsoft Teams
- Mixpanel
- MonkeyLearn
- Pipedrive
- Pipeline CRM
- Salesforce Marketing Cloud
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- SendGrid
- Shopify
- Skai
- Slack
- Snapchat for Business
- Stripe
- Sunwave
- Swydo
- Twilio
- Unbounce
- VWO Testing
- ValueOps
- Whatagraph
- Wix
- WordPress
- Yalla
- Yext
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
- Total integrations56
- AB Tasty
- Acquisio
- Adobe Analytics
- Adobe Commerce
- AgencyAnalytics
- CAKE
- Cloudflare
- Dazos CRM
- Dialogflow
- Dynamics 365
- ElevenLabs
- Facebook Business Suite
- Freshpaint
- Genius Monkey
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Data Studio
- Google Forms
- Google Marketing Platform
- HubSpot CRM
- HubSpot Marketing Hub
- Instapage
- Kissmetrics
- LeadSquared
- Make
- Marin Software
- Marketo Engage
- Marketo Measure
- Meta for Business
- Microsoft Advertising
- Microsoft Teams
- Mixpanel
- MonkeyLearn
- Pipedrive
- Pipeline CRM
- Salesforce Marketing Cloud
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- SendGrid
- Shopify
- Skai
- Slack
- Snapchat for Business
- Stripe
- Sunwave
- Swydo
- Twilio
- Unbounce
- VWO Testing
- ValueOps
- Whatagraph
- Wix
- WordPress
- Yalla
- Yext
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
