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Invoca vs ActiveDEMAND Comparison (2026)

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Invoca logo

Invoca

ActiveDEMAND logo

ActiveDEMAND

Overview

Invoca is AI-powered call tracking and analytics solution that helps marketers get conversion reporting and campaign attribution from inbound phone calls.

ActiveDEMAND provide everything you need for email marketing campaigns including templates, landing pages, list management, reporting and more!

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

1

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

20

5

4

3

2

1

14

4

1

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
83%
would recommend this app

4.2

79

5

4

3

2

1

36

30

10

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
57%
would recommend this app

Pros

“It gives AI-controlled call following and investigation answers for big business advertisers who need information and attribution for crusades that drive inbound calls.”
Verified reviewer profile picture

Sparsh S.

Sr. Marketing Executive

Pros

“extremely basic UX”
Verified reviewer profile picture

Rose H.

Director

“the best part of this product is the chat of product.”
MD

Muhammad D.

seo expert

“it is really a magically software for use the small business.”
MD

Muhammad D.

seo expert

Cons

Not enoughreviews yet

Cons

“basic "unsubscribes" in Active Demand do not always come through into Pipedrive so have to manually check this for every single unsubscribe contact when importing contacts it would duplicate the list upload so you end up with 15 blank lists and have to guess which one held the contacts”
Verified reviewer profile picture

Rose H.

Director

“inaccurate reporting”
Verified reviewer profile picture

Rose H.

Director

“ah, and in the Europe timezone you can't expect to have customer care in the morning, I can't imagine in asia.”
AS

Antonio S.

CEO

  • Vendor responds to reviews
  • Last review2 years ago
  • Vendor responds to reviews
  • Last review3 years ago

Key features

  • Total features15
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Attribution Modeling
  • Audience Targeting
  • Auto-Dialer
  • Automatic Call Distribution
  • Autoresponders
  • Behavior Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Call Disposition
  • Call List Management
  • Call Monitoring
  • Call Recording
  • Call Reporting
  • Call Routing
  • Call Tracking
  • Call Tracking Metrics
  • Call Transcription
  • Caller ID
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Chat/Messaging
  • Click Tracking
  • Compliance Management
  • Computer Telephony Integration
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Source Connectors
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Forecasting
  • Forms Management
  • IVR
  • Image Library
  • Interaction Tracking
  • KPI Monitoring
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Marketing Reports
  • Mobile Access
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multiple Data Sources
  • Multivariate Testing
  • Online Forms
  • PIA/DPIA
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SMS Marketing
  • Sales Analytics
  • Sales Reports
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Sensitive Data Identification
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Subscriber Management
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Target Account Identification
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • Voice Mail
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • Total features159
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Attribution Modeling
  • Audience Targeting
  • Auto-Dialer
  • Automatic Call Distribution
  • Autoresponders
  • Behavior Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Call Disposition
  • Call List Management
  • Call Monitoring
  • Call Recording
  • Call Reporting
  • Call Routing
  • Call Tracking
  • Call Tracking Metrics
  • Call Transcription
  • Caller ID
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Chat/Messaging
  • Click Tracking
  • Compliance Management
  • Computer Telephony Integration
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Source Connectors
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Forecasting
  • Forms Management
  • IVR
  • Image Library
  • Interaction Tracking
  • KPI Monitoring
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Marketing Reports
  • Mobile Access
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multiple Data Sources
  • Multivariate Testing
  • Online Forms
  • PIA/DPIA
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SMS Marketing
  • Sales Analytics
  • Sales Reports
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Sensitive Data Identification
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Subscriber Management
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Target Account Identification
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • Voice Mail
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Widgets
  • Workflow Management

Integrations

  • Total integrations11
  • 1CRM
  • AWeber
  • Accelo
  • Act!
  • AdRoll
  • Adobe Campaign
  • Adobe Commerce
  • Agile CRM
  • Aline
  • AllClients
  • Basecamp
  • BigCommerce
  • BigContacts
  • Bitrix24
  • CAKE
  • Capsule
  • Cin7 Omni
  • CompanyHub
  • ConnectWise PSA
  • Contactually
  • Creatio AI CRM
  • Crisp
  • ERPNext
  • Efficy CRM
  • Eventbrite
  • Five9
  • Freshdesk
  • Freshsales
  • FullContact
  • GoTo Meeting
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Calendar
  • Gravity Forms
  • Highrise
  • Hootsuite
  • HubSpot Agent Hub
  • HubSpot Data Hub
  • HubSpot Marketing Hub
  • Kommo
  • LeadBoxer
  • LeadsBridge
  • Less Annoying CRM
  • LinkedIn for Business
  • LiveChat
  • Livestorm
  • Make
  • Marin Software
  • Marketo Engage
  • Meta for Business
  • Netskope One Platform
  • Nimble
  • Olark
  • Ortto
  • PayPal Payments
  • Pipedrive
  • Pipeline CRM
  • PrestaShop
  • Proposify
  • QuickBooks Online Advanced
  • Reply
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe Billing
  • Stripe Payments
  • SurveyMonkey
  • TUNE
  • Tealium Customer Data Hub
  • Ticket Tailor
  • Trello
  • Twitter/X
  • Typeform
  • Unbounce
  • Universe
  • Uploadcare
  • Webtrends
  • Wishpond
  • Wistia
  • WooCommerce
  • WordPress
  • Xero
  • Zapier
  • Zendesk Suite
  • Zoho Books
  • Zoho CRM
  • Zoom Workplace
  • airSlate SignNow
  • dotloop
  • noCRM
  • Total integrations82
  • 1CRM
  • AWeber
  • Accelo
  • Act!
  • AdRoll
  • Adobe Campaign
  • Adobe Commerce
  • Agile CRM
  • Aline
  • AllClients
  • Basecamp
  • BigCommerce
  • BigContacts
  • Bitrix24
  • CAKE
  • Capsule
  • Cin7 Omni
  • CompanyHub
  • ConnectWise PSA
  • Contactually
  • Creatio AI CRM
  • Crisp
  • ERPNext
  • Efficy CRM
  • Eventbrite
  • Five9
  • Freshdesk
  • Freshsales
  • FullContact
  • GoTo Meeting
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Calendar
  • Gravity Forms
  • Highrise
  • Hootsuite
  • HubSpot Agent Hub
  • HubSpot Data Hub
  • HubSpot Marketing Hub
  • Kommo
  • LeadBoxer
  • LeadsBridge
  • Less Annoying CRM
  • LinkedIn for Business
  • LiveChat
  • Livestorm
  • Make
  • Marin Software
  • Marketo Engage
  • Meta for Business
  • Netskope One Platform
  • Nimble
  • Olark
  • Ortto
  • PayPal Payments
  • Pipedrive
  • Pipeline CRM
  • PrestaShop
  • Proposify
  • QuickBooks Online Advanced
  • Reply
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe Billing
  • Stripe Payments
  • SurveyMonkey
  • TUNE
  • Tealium Customer Data Hub
  • Ticket Tailor
  • Trello
  • Twitter/X
  • Typeform
  • Unbounce
  • Universe
  • Uploadcare
  • Webtrends
  • Wishpond
  • Wistia
  • WooCommerce
  • WordPress
  • Xero
  • Zapier
  • Zendesk Suite
  • Zoho Books
  • Zoho CRM
  • Zoom Workplace
  • airSlate SignNow
  • dotloop
  • noCRM