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Countly Logo

Privacy-first, AI-ready analytics and user engagement

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Countly - 2026 Pricing, Features, Reviews & Alternatives

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Countly overview

What is Countly?

Countly is a privacy-first, AI-ready analytics and engagement platform designed for organizations that want full control over their data. With on-premises or private cloud deployment, Countly keeps your data secure, compliant, and completely yours.

Across web, mobile, and connected devices, Countly helps teams understand how people use their products and take action with real-time insights, retention analytics, performance monitoring, and in-app messaging tools.

Countly empowers product, engineering, and data teams to work confidently with secure access controls and a future-proof foundation built for AI-driven customer experience innovation.

Key benefits of using Countly

✓ Full data ownership:
Deploy on-premises or in a private cloud to maintain complete control over data, compliance, and governance.

✓ AI-ready, first-party foundation:
Collect accurate, first-party behavioral data designed for advanced analytics, automation, and AI-driven decision-making.

✓ Analytics across any digital device:
Track user behavior consistently across web, mobile, desktop, smart TVs, wearables, and IoT devices for a unified, cross-platform product view.

✓ Act on your data with built-in engagement tools:
Trigger in-app messages, surveys, NPS, alerts, and personalization flows based on real-time behavior—closing the loop between insight and action.

✓ Comprehensive product intelligence suite:
Access event analytics, funnels, retention, user profiles, performance metrics, crash analytics, and feedback—all in one platform.

✓ Modular and customizable:
Enable only the features you need and tailor tracking, dashboards, and data structures to match your product and workflows.

✓ Enterprise-grade security:
Benefit from SSO/SAML, granular permissions, audit logs, encryption, and flexible privacy controls for secure, compliant operations.

✓ Scales with your product:
Handle high-volume event data across multiple products, teams, and regions—without vendor lock-in or shared-cloud constraints.

Starting price

Free

Alternatives

with better value for money

Countly’s user interface

Ease of use rating:

Countly reviews

Overall rating

4.6

/5

19

Positive reviews

89

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.94/10
Rating distribution

5

4

3

2

1

14

3

2

0

0

Pros
“Our experience is positive and it really helps us to better undestand our user behaviours, calculate the ROI of our new features and improve the usability of our solution.”
FB

Francesco B.

Chief of Operations

“It's been a fantastic solution and platform for our mobile and web applications.”
PG

Paulius G.

Software Architect

“Excellent detail in data and data-privacy focused.”
MD

Murat D.

CEO

Cons
“It is challenging to get the result of complex queries. For some months, we experienced data loss because the system crashed.”

Emre Ö.

CO-FOUNDER

“Although it is a web and mobile analytics tool, it lacks omnichannel functionalities. The documentation can be hard to navigate through (specially from a business perspective).”
RA

Renan A.

Digital Expert

“You learn more from competitors' video tutorials than Countly's. Automated reports are not optimal.”
RA

Renan A.

Digital Expert

Who uses Countly?

Based on 19 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Banking
Computer Software
Information Technology and Services
Financial Services
Others

Use cases

Web Analytics
Business Intelligence
Mobile Analytics
Product Analytics

Countly's key features

Most critical features, based on insights from Countly users:

Data import/export
Reporting/Analytics
Website analytics
Real-Time data
Reporting & statistics
User interaction tracking

All Countly features

Features rating:

A/B testing
Access controls/permissions
Activity dashboard
Activity tracking
Alerts/Escalation
Alerts/Notifications
API
App notifications
Asset tracking
Audit management
Authentication
Backup and recovery
Behavior tracking
Campaign management
Cohort analysis
Compliance management
Contact management
Conversion tracking
Customer segmentation
Customizable branding
Customizable reports
Dashboard
Dashboard creation
Data security
Data visualization
Engagement tracking
Event triggered actions
Funnel analysis
Geotargeting
Goal setting/tracking
Heatmaps
In-App events tracking
Key performance indicators
Keyword tracking
Monitoring
Multi-Channel attribution
Multi-Language
Multiple Site Management
Notification scheduling
Pageview Tracking
Password management
Performance metrics
Performance monitoring
Personalization
Process/Workflow automation
Product data management
Push notifications
Real-Time analytics
Real-Time monitoring
Real-Time notifications
Real-Time reporting
Referral tracking
Retention tracking
Revenue Tracking
ROI tracking
Search/Filter
Security management
Single sign on
Site Search Tracking
SMS notifications
Time on site tracking
Uninstall Tracking
Usage tracking/analytics
Visitor tracking
Visual analytics
Visualization
Web traffic reporting
Widgets

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Countly pricing

Value for money rating:

Starting from

Empty state illustration for "No pricing info"

No pricing info

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Countly price and value

Value for money rating:

To see what individual users think of Countly's price and value, check out the review snippets below.

“Our experience is positive and it really helps us to better undestand our user behaviours, calculate the ROI of our new features and improve the usability of our solution.”
FB

Francesco B.

Chief of Operations

“It's been a fantastic solution and platform for our mobile and web applications.”
PG

Paulius G.

Software Architect

Countly integrations (2)

Top integrations

Countly support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

24/7 (Live rep)
Chat
Knowledge Base
FAQs/Forum
Email/Help Desk

Training options

Webinars
In Person
Documentation
Live Online

Countly FAQs

Q. What type of pricing plans does Countly offer?

Countly has the following pricing plans:
Pricing model: Free, Subscription, Open Source
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. Who are the typical users of Countly?

Countly has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Countly support?

Countly supports the following languages:
Arabic, Chinese (Simplified), Dutch, English, Estonian, French, German, Greek, Hungarian, Italian, Korean, Latvian, Portuguese, Russian, Spanish, Swedish, Turkish, Vietnamese


Q. Does Countly support mobile devices?

Countly supports the following devices:
Android, iPad, iPhone


Q. Does Countly offer an API?

Yes, Countly has an API available for use.


Q. What other apps does Countly integrate with?

Countly integrates with the following applications:
Adjust


Q. What level of support does Countly offer?

Countly offers the following support options:
24/7 (Live rep), Chat, Knowledge Base, FAQs/Forum, Email/Help Desk

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