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Email Tracking Software with Click Tracking (2026)

Last updated: April 2026

Why is click tracking important for email tracking software users?

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

Click tracking enables businesses to monitor user engagement by revealing which links in their emails are clicked. It provides valuable insights for refining email campaigns, understanding audience preferences, and optimizing marketing strategies. Of the 84 reviewers who rated click tracking, 89% rated this feature as important or highly important.

Key features of email tracking software based on insights from 1523 verified reviews

  • Engagement Tracking: Reviewers value detailed metrics on email opens, clicks, and interactions to refine future campaigns and improve engagement. 95% of reviewers rated this feature as important or highly important.
  • Email Distribution: Users appreciate the ability to easily send bulk emails to targeted lists and manage subscriber segments efficiently. 93% of reviewers rated this feature as important or highly important.
  • Contact Management: Reviewers highlight the ease of organizing, tagging, and segmenting contacts, enhancing targeted communication. 93% of reviewers rated this feature as important or highly important.
  • Email Marketing: Users find customizable templates and automation tools crucial for effective and engaging email campaigns. 93% of reviewers rated this feature as important or highly important.
  • Email Management: Reviewers emphasize the importance of scheduling, tracking, and managing emails to improve workflow and organization. 90% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users appreciate comprehensive analytics for tracking campaign performance, guiding strategic adjustments, and enhancing engagement. 87% of reviewers rated this feature as important or highly important.
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69 software options

Mailchimp logo

Email and SMS marketing automation platform

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Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

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MailerLite logo
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Advanced email marketing made easy.

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GMass logo

Google Chrome extension for sending & scheduling emails

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GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

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Constant Contact logo
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Streamlines marketing to grow loyal audiences

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Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

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Omnisend logo

Drives revenue via automated eCommerce marketing

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Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

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EngageBay CRM logo
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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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Freshsales logo

Sales management solution

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Freshworks CRM Marketing Cloud helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. You can automate conversations with website visitors using AI chatbots, create personalized email campaigns and nurture customers to keep coming back.

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iContact logo
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Email marketing , automation, and landing page software

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iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

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Campaign Monitor by Marigold logo
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Cross-channel marketing made simple and stress-free

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Campaign Monitor by Marigold is the leading provider of professional-grade email marketing and automation software for growing businesses

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HubSpot Sales Hub logo
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Freemium email productivity & tracking for sales teams

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HubSpot Sales is a suite of inbox-based email tracking & productivity tools with which sales teams can build, automate, and accelerate their sales processes

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Bitrix24 logo

All in one business management workspace

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Bitrix24 #1 FREE email marketing and email tracking CRM. Cloud, mobile, open source. 12 million companies worldwide. Send emails in bulk, see who's open your emails, clicked links and run automation rules based on email triggers.

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Copper logo
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The CRM designed for Google Workspace

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Copper is a CRM tool that’s designed for and recommended by Google. Get set up in minutes thanks to its seamless integration with Google Workspace (formerly G Suite) and beautiful user experience. Automate repetitive tasks, stay on top of projects and deadlines, and build more valuable, long-lasting relationships.

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SendGrid logo

Delivers reliable email at scale for businesses

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SendGrid is a solution that provides a cloud-based email infrastructure to help relieve businesses of the cost and complexity of maintaining custom email systems. It provides email delivery, scalability and real-time analytics along with APIs. The platform also offers SMTP service, email validation, deliverability insights, and dynamic templates, while supporting multiple programming languages including Node.js, Python, and Java.

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SMTP2GO logo

Fast, reliable mail delivery and management solution

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SMTP2GO is a cloud-based email management solution which helps businesses track emails and generate visual reports. Key features include data management, email monitoring, blacklisting, email authentication, and an API.

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GetResponse logo

Cloud-based email marketing platform

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An email marketing tool that helps business owners build permission-based mailing lists, maximize conversions with email automation and responsive design and create a landing page. GetResponse features include video email marketing, email-to-speech, and a custom form builder.

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Mixmax logo

Email communication & sales productivity application

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Mixmax is an email communication & sales productivity application designed to help businesses convert prospects into customers through Gmail, Google Inbox, Google Calendar, Salesforce & Pipedrive using 1-to-1 communication, personalized email, workflow automation, email tracking, CRM sync, & more

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Mailjet logo

Marketing Email, Transactional Email, Transactional SMS

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With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers design, deliver, and automate email newsletter while developers power transactional email via robust API platform.

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Boomerang for Gmail logo

Email management software for Gmail users

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Boomerang for Gmail is an email management software designed to help organizations handle inbound and outbound electronic mails in real-time. It enables employees to set up follow-up reminders, schedule meetings, display read receipts, and configure delivery exception settings via a unified portal.

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Agile CRM logo
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Sales and marketing CRM for growing businesses

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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Mailsuite logo
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Email Tracking for Gmail

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MailTrack is a free email tracking solution designed to help users manage their emails across Gmail. View email activity, receive real-time notification on updates within emails and track which emails have been opened with MailTrack.

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Zoho Campaigns logo
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Simplified email and SMS marketing management software

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Zoho Campaigns is an email and SMS marketing software for small, medium, and large businesses to automate their entire marketing process.

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Close logo

The conversation-first CRM for small, scaling sales teams

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Close is a conversation-first CRM designed for founders and small, scaling sales teams to manage every conversation in one place — with built-in calling, email, and SMS built natively inside the platform.

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Mailshake logo
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Sales engagement platform for email, phone & social outreach

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Mailshake is a sales engagement platform for modern sales teams. Send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard.

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Acumbamail logo

Cloud-based tool for email and SMS marketing campaigns

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Acumbamail is a complete tool with Email Marketing, SMS campaigns, and landing pages for companies of all kinds to effectively communicate with their customers between channels, expand their business and improve their conversion rates.

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Selzy logo
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Affordable email marketing software

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Selzy is an intuitive email marketing platform that suits any business needs. It offers a wide range of integrations with your favorite tools, an easy-to-use drag&drop editor, and email templates for any occasion.

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