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Mortar
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Master your data, build your market.
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Mortar - 2026 Pricing, Features, Reviews & Alternatives
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Mortar overview
What is Mortar?
Mortar AI is your next-generation CDP that cleans, analyses and unifies your fragmented data into an easily comprehensible dashboard to empower your organisation by giving you an overall view of your business at a glance. It also gives you access to set up your own programmatic advertising.
All data including financial, social, CRM, web and ecommerce is consolidated before it is cross referenced with your sales data, revealing insights including top spenders, new customers, at risk, customers and most valuable. You can then create focused segmented and personalised campaigns to get the most out of your existing customers and create digital media campaigns to find new ones.
Using Mortar AI you can create your own programmatic digital media campaigns - this was previously out of reach for businesses unless they were going through a media agency.
Customers are now utilising more channels and devices than ever before, and they demand exceptional and relevant experiences. To implement customer-centric marketing, you must understand your customers. Mortar AI enables you to manage customer relationships and market to your target demographics. Mortar AI achieves this by using first party data to create a comprehensive view of your customers across all devices and channels.
Mortar AI also gives businesses the ability to build and connect a to a tech stack that can adapt to constantly changing consumer behaviour, saving them hours of integration work. Audiences and business rules are configured centrally and can be applied to multiple technologies, thereby saving a substantial amount of time and money. Even after the demise of third-party cookies, Mortar AI will continue to consolidate and cleanse fragmented first-party data from a variety of sources to generate accurate customer profiles. With reliable, complete customer data, Mortar AI powers cross and multi-channel marketing.
Mortar AI is ISO27001 certified.
Turn your data mess in to a miracle today – master your data, build your market.
Key benefits of using Mortar
- Ability to consolidate fractured data, cleanse it and then drive unique insights
- The CDP collects data from multiple sources - your CRM, website, store etc to create an accurate customer profile. When combined the resulting data is unified and empowers your organisation's marketing capabilities
- Enterprise first party solution to hyper personalise conversations with known customers, build complex user journeys to enhance customer engagement and sales
- Trade desk integration to enable first party look-a-like programmatic advertising, contextual and retargeting across all digital channels
- The only integrated end to end solution that allows customers to utilise first party data to drive new customer acquisition in a cookie less environment
- ISO27001 certified
Starting price
per month
Alternatives
with better value for money
Mortar’s user interface
Mortar reviews
Overall rating
4.6
/5
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- Value for money
- Ease of use
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- Customer support
- Likelihood to recommend9.2/10
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Mortar's key features
Most critical features, based on insights from Mortar users:
All Mortar features
Features rating:
Mortar alternatives
Mortar
Starting from
119
Per month
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Per month
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Customer.io
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Mortar pricing
Value for money rating:
Starting from
119
Per month
Flat Rate
User opinions about Mortar price and value
Value for money rating:
Mortar support options
Typical customers
Platforms supported
Support options
Training options
Mortar FAQs
Mortar has the following pricing plans:
Starting from: $119.00/month
Pricing model: Subscription
Free Trial: Available
These products have better value for money
Q. Who are the typical users of Mortar?
Mortar has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Q. What languages does Mortar support?
Mortar supports the following languages:
English
Q. Does Mortar offer an API?
Yes, Mortar has an API available for use.
Q. What level of support does Mortar offer?
Mortar offers the following support options:
Email/Help Desk, Phone Support, 24/7 (Live rep), Chat, FAQs/Forum, Knowledge Base