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Mortar Logo

Master your data, build your market.

Mortar - 2025 Pricing, Features, Reviews & Alternatives

Table of Contents

What is Mortar?

Mortar AI is your next-generation CDP that cleans, analyses and unifies your fragmented data into an easily comprehensible dashboard to empower your organisation by giving you an overall view of your business at a glance. It also gives you access to set up your own programmatic advertising.

All data including financial, social, CRM, web and ecommerce is consolidated before it is cross referenced with your sales data, revealing insights including top spenders, new customers, at risk, customers and most valuable. You can then create focused segmented and personalised campaigns to get the most out of your existing customers and create digital media campaigns to find new ones.

Using Mortar AI you can create your own programmatic digital media campaigns - this was previously out of reach for businesses unless they were going through a media agency.

Customers are now utilising more channels and devices than ever before, and they demand exceptional and relevant experiences. To implement customer-centric marketing, you must understand your customers. Mortar AI enables you to manage customer relationships and market to your target demographics. Mortar AI achieves this by using first party data to create a comprehensive view of your customers across all devices and channels.

Mortar AI also gives businesses the ability to build and connect a to a tech stack that can adapt to constantly changing consumer behaviour, saving them hours of integration work. Audiences and business rules are configured centrally and can be applied to multiple technologies, thereby saving a substantial amount of time and money. Even after the demise of third-party cookies, Mortar AI will continue to consolidate and cleanse fragmented first-party data from a variety of sources to generate accurate customer profiles. With reliable, complete customer data, Mortar AI powers cross and multi-channel marketing.

Mortar AI is ISO27001 certified.

Turn your data mess in to a miracle today – master your data, build your market.

Benefits of using Mortar

- The only 'All In One' platform
- Ability to consolidate fractured data, cleanse it and then drive unique insights
- The CDP collects data from multiple sources - your CRM, website, store etc to create an accurate customer profile. When combined the resulting data is unified and empowers your organisation's marketing capabilities
- Enterprise first party solution to hyper personalise conversations with known customers, build complex user journeys to enhance customer engagement and sales
- Trade desk integration to enable first party look-a-like programmatic advertising, contextual and retargeting across all digital channels
- The only integrated end to end solution that allows customers to utilise first party data to drive new customer acquisition in a cookie less environment
- ISO27001 certified

Starting from

119

Per month

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Mortar's key features

Most critical features, based on insights from Mortar users:

Reporting/Analytics
Data Connectors
Engagement Tracking
Customer Segmentation
Multiple Data Sources
Customer Database

All Mortar features

Features rating:

Data Visualization
Predictive Analytics
Data Synchronization
Database Support
Display Ad Management
GDPR Compliance
Lead Generation
Lead Management
Monitoring
Personalization
Predictive Modeling
Real-Time Reporting
Recommendations
Reporting & Statistics
ROI Tracking
Search/Filter
Secure Data Storage
SSL Security
Tagging
Template Management
Third-Party Integrations
User Management
Visual Analytics
Workflow Management
Access Controls/Permissions
Activity Dashboard
AI/Machine Learning
Alerts/Notifications
Audience Targeting
Behavior Tracking
Behavioral Analytics
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Channel Management
Contact Database
Contact Management
Customer Activity Tracking
Customer Profiles
Customizable Reports
Dashboard
Data Analysis Tools
Data Extraction
Data Import/Export
Data Migration
Data Security
Data Storage Management

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Mortar pricing

Value for money:

Starting from

119

Per month

Flat Rate

Pricing details
Subscription
Free trial
Free plan
Pricing range

Mortar support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Phone Support
24/7 (Live rep)
Chat
FAQs/Forum
Knowledge Base

Training options

Live Online
Documentation
Videos

Mortar reviews

Overall rating

4.6

/5

5

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.2/10
Rating distribution

5

4

3

2

1

3

2

0

0

0

Mortar FAQs

Q. What type of pricing plans does Mortar offer?

Mortar has the following pricing plans:
Starting from: $119.00/month
Pricing model: Subscription
Free Trial: Available

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Q. Who are the typical users of Mortar?

Mortar has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Mortar support?

Mortar supports the following languages:
English


Q. Does Mortar offer an API?

Yes, Mortar has an API available for use.


Q. What level of support does Mortar offer?

Mortar offers the following support options:
Email/Help Desk, Phone Support, 24/7 (Live rep), Chat, FAQs/Forum, Knowledge Base

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