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HubSpot Data Hub vs Workato Comparison (2026)

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HubSpot Data Hub logo

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Workato logo

Workato

Overview

Operations Hub is a suite with all the features you need to keep HubSpot and your other applications fully integrated. Operations Hub makes it easy to connect your CRM to other applications, keep your data clean, and set up custom automation. It works with contacts, leads, and company data.

Workato connects your cloud apps and automate your business. Easily enable powerful automation of business workflows and tasks across apps - no IT needed.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

50

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.8

264

5

4

3

2

1

206

53

4

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

4.6

86

5

4

3

2

1

53

33

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

Pros

“Op hub was very useful in connecting everyone.”
MW

Mike W.

Owner

“It is one of the best software around there for data entry”
AJ

Aditya J.

Pharmacist

“The platform is intuitive and has a simple UX/UI design.”
Verified reviewer profile picture

Rongen R.

Digital Manager

Pros

“I use it regularly for automating processes and managing data between different tools, and it has made some of my day-to-day tasks much easier.”
MV

Manuel V.

Coordinator

“Creating a basic recipe in Workato is quite easy due to not having the need to write code as it is a no code/low code platform which is great for non-technical users.”
Verified reviewer profile picture

Saleem B.

Training and Development Manager

“With Workato, we can automate repetitive tasks in our marketing campaigns, which allows us to save valuable time and resources.”
Verified reviewer profile picture

Karen M.

Senior Director of Marketing

Cons

“I dislike that the free option did not have many options.”
BP

Bethany P.

Accountant

“Integration with Ringover seems to fail sometimes”
DC

Daniel C.

IT Helpdesk

Cons

“The pricing model can get expensive as your usage scales, and the learning curve can be steep for more advanced features or less technical users.”
OT

Olarinde T.

Designer

“There are cases where commands are misunderstood by the Recipe Copilot and this results to several unexpected automation steps.”
JA

Jaime A.

Director Comercial

“Unfortunately I Can't cache large datasets and it's expensive for a small company”
KA

Kaltoum A.

Assistante

  • Vendor responds to reviews
  • Last review2 years ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features34
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accounting
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Audit Trail
  • Authentication
  • Business Process Automation
  • CRM
  • Calendar Management
  • Cloud Data Integration
  • Collaboration Tools
  • Compliance Management
  • Configurable Workflow
  • Contact Database
  • Customer Database
  • Customizable Fields
  • Customizable Forms
  • Dashboard
  • Data Aggregation and Publishing
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Quality Control
  • Data Retrieval
  • Data Security
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehouse
  • Database Support
  • Deployment Management
  • Drag & Drop
  • ERP integration
  • ETL
  • Email Management
  • Event Logs
  • Event Tracking
  • Help Desk Management
  • Integration Management
  • Integrations Management
  • Interoperability
  • Lead Management
  • Mobile Access
  • Monitoring
  • Multiple Data Sources
  • Payroll Management
  • Point of Sale (POS)
  • Pre-built Connectors
  • QuickBooks Integration
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Messaging
  • SSL Security
  • Sales Management
  • Search/Filter
  • Secure Data Storage
  • Shared Contacts
  • Social Media Integration
  • Task Management
  • Third-Party Integrations
  • User Management
  • Web Services
  • Website Integration
  • Workflow Management
  • eCommerce Management
  • Total features74
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accounting
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Audit Trail
  • Authentication
  • Business Process Automation
  • CRM
  • Calendar Management
  • Cloud Data Integration
  • Collaboration Tools
  • Compliance Management
  • Configurable Workflow
  • Contact Database
  • Customer Database
  • Customizable Fields
  • Customizable Forms
  • Dashboard
  • Data Aggregation and Publishing
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Quality Control
  • Data Retrieval
  • Data Security
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehouse
  • Database Support
  • Deployment Management
  • Drag & Drop
  • ERP integration
  • ETL
  • Email Management
  • Event Logs
  • Event Tracking
  • Help Desk Management
  • Integration Management
  • Integrations Management
  • Interoperability
  • Lead Management
  • Mobile Access
  • Monitoring
  • Multiple Data Sources
  • Payroll Management
  • Point of Sale (POS)
  • Pre-built Connectors
  • QuickBooks Integration
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Messaging
  • SSL Security
  • Sales Management
  • Search/Filter
  • Secure Data Storage
  • Shared Contacts
  • Social Media Integration
  • Task Management
  • Third-Party Integrations
  • User Management
  • Web Services
  • Website Integration
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations28
  • ActiveCampaign
  • Adobe Commerce
  • Aircall
  • Airtable
  • Asana
  • BigCommerce
  • Brevo
  • Bridgit Bench
  • Brightcove
  • Bullhorn
  • Certain Event Management
  • Constant Contact
  • Content Hub
  • Coupa
  • Craft
  • Databricks
  • Docusign
  • Drupal
  • Files.com
  • Freshdesk
  • Freshsales
  • Freshservice
  • GUIDEcx
  • Gatekeeper
  • Google Contacts
  • Greenhouse
  • HubSpot CRM
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • HubSpot Service Hub
  • ICIMS
  • ITRAK 365
  • Infor VISUAL
  • Ironclad
  • Jira
  • Keap
  • LogiSense Billing
  • Microsoft 365
  • Microsoft Outlook
  • Microsoft Project Server Subscription Edition
  • Microsoft SharePoint
  • Mindbody
  • MuleSoft Anypoint Platform
  • NetSuite
  • Nimble
  • Ninite Pro
  • Notion
  • ON24
  • Okta
  • Oracle Database
  • PathFactory
  • PayEm
  • Paylocity
  • Popl
  • Qualtrics Market Research
  • Referral Rock
  • Resolver
  • RingEX
  • Rocketlane
  • Sage Intacct
  • Salesloft
  • SpotDraft
  • SquaredUp
  • Stripe Payments
  • Tabit
  • TrackVia
  • Trello
  • UKG Pro
  • Windows 11
  • Workday HCM
  • Wufoo
  • Xero
  • Zendesk Suite
  • Zoho CRM
  • Zoom Contact Center
  • Zoom Workplace
  • Total integrations53
  • ActiveCampaign
  • Adobe Commerce
  • Aircall
  • Airtable
  • Asana
  • BigCommerce
  • Brevo
  • Bridgit Bench
  • Brightcove
  • Bullhorn
  • Certain Event Management
  • Constant Contact
  • Content Hub
  • Coupa
  • Craft
  • Databricks
  • Docusign
  • Drupal
  • Files.com
  • Freshdesk
  • Freshsales
  • Freshservice
  • GUIDEcx
  • Gatekeeper
  • Google Contacts
  • Greenhouse
  • HubSpot CRM
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • HubSpot Service Hub
  • ICIMS
  • ITRAK 365
  • Infor VISUAL
  • Ironclad
  • Jira
  • Keap
  • LogiSense Billing
  • Microsoft 365
  • Microsoft Outlook
  • Microsoft Project Server Subscription Edition
  • Microsoft SharePoint
  • Mindbody
  • MuleSoft Anypoint Platform
  • NetSuite
  • Nimble
  • Ninite Pro
  • Notion
  • ON24
  • Okta
  • Oracle Database
  • PathFactory
  • PayEm
  • Paylocity
  • Popl
  • Qualtrics Market Research
  • Referral Rock
  • Resolver
  • RingEX
  • Rocketlane
  • Sage Intacct
  • Salesloft
  • SpotDraft
  • SquaredUp
  • Stripe Payments
  • Tabit
  • TrackVia
  • Trello
  • UKG Pro
  • Windows 11
  • Workday HCM
  • Wufoo
  • Xero
  • Zendesk Suite
  • Zoho CRM
  • Zoom Contact Center
  • Zoom Workplace

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