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Act-On vs Dripify Comparison (2026)

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Act-On logo

Act-On

Dripify logo

Dripify

Overview

Act-On is a marketing automation platform that delivers innovation to empower marketers to do the best work of their careers.

Dripify is a lead capture solution that helps sales teams manage LinkedIn prospecting via email campaigns, sales funnels, performance tracking, and more. The platform offers an intuitive interface and features that allow users to create customized drip campaigns, manage teams, analyze engagement rates, and respond to leads. Additionally, it also integrates with several third-party applications such as Google Sheets, Zoho, Asana, and more.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

900

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

39

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

258

5

4

3

2

1

137

84

25

7

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
69%
would recommend this app

4.7

477

5

4

3

2

1

365

93

13

2

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
82%
would recommend this app

Pros

“Efficient task automation has freed up my time, allowing me to focus on more creative strategies and high-quality content generation.”
Verified reviewer profile picture

Nikki B.

Aviation Marketing Coordinator

“Act-On recently updated their email composer which made it more cumbersome to design emails.”
Verified reviewer profile picture

Sarah O.

Marketing Manager

“Act-on has been there for our team's marketing efforts.”
BR

Ben R.

Senior Marketing Specialist

Pros

“As someone responsible for outbound business development and prospecting, I've found it useful for maintaining consistent engagement with target accounts while freeing up more time for personalized conversations and qualification activities. While it shouldn't replace personalized outreach entirely, it is a valuable tool for SDRs, BDRs, and sales teams looking to scale their LinkedIn prospecting efforts more efficiently.”
JV

Jordan V.

Sales Specialist

“The campaign builder is easy to use, and the reporting features provide good visibility into acceptance rates, response rates, and overall campaign performance.”
JV

Jordan V.

Sales Specialist

“I used it to open up an entirely new revenue stream for the last agency i worked with, have used it successfully on at least 25 accounts, and every time i have some sort of question or concern their support writes back very quickly.”
Verified reviewer profile picture

James B.

Director of Account Operations

Cons

“These marketing efforts have had their ups and downs, and challenges with engagement have been hard to rectify without proper insight.”
BR

Ben R.

Senior Marketing Specialist

“No time wasted on unproductive campaigns.”
LC

Lucy C.

President of Sales

Cons

“When I downloaded lead lists with all the data in an excel sheet, everything was in one cell and it is hard to see them through.”
LD

Laszlo D.

Managing Director

“I did not like that I could not edit a sequence or remove one of the actions after it was launched. When you are just learning, you tend to make adjustments. ”
MW

Michael W.

Founder

“It's a shame that I cannot select gender and age range on LinkedIn Sales Navigator, as my target audience is mainly women.”
AJ

Aleks J.

Founder and Registered Dietitian

  • Vendor responds to reviews
  • Last reviewa year ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features93
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Autoresponders
  • Behavior Tracking
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Marketing Automation
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Sales Pipeline Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Target Account Identification
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features41
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Autoresponders
  • Behavior Tracking
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Marketing Automation
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Sales Pipeline Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Target Account Identification
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations40
  • Act!
  • Adobe Commerce
  • Amazon Simple Storage Service (S3)
  • BrightInfo
  • Curata
  • Eventbrite
  • Formstack Forms
  • FullContact
  • GoTo Webinar
  • Google Ads
  • Gravity Forms
  • Interact
  • Justuno
  • LinkedIn Sales Navigator
  • LinkedIn for Business
  • Litmus
  • LiveChat
  • LiveHive
  • Membrain
  • Meta for Business
  • Microsoft Azure
  • Microsoft Power BI
  • ON24
  • Oktopost
  • PayPal Payments
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • SnapApp
  • SurveyMonkey
  • Twilio
  • Twitter/X
  • Unbounce
  • UserVoice
  • Vidyard
  • Webex Suite
  • Wistia
  • WooCommerce
  • Wufoo
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Total integrations2
  • Act!
  • Adobe Commerce
  • Amazon Simple Storage Service (S3)
  • BrightInfo
  • Curata
  • Eventbrite
  • Formstack Forms
  • FullContact
  • GoTo Webinar
  • Google Ads
  • Gravity Forms
  • Interact
  • Justuno
  • LinkedIn Sales Navigator
  • LinkedIn for Business
  • Litmus
  • LiveChat
  • LiveHive
  • Membrain
  • Meta for Business
  • Microsoft Azure
  • Microsoft Power BI
  • ON24
  • Oktopost
  • PayPal Payments
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • SnapApp
  • SurveyMonkey
  • Twilio
  • Twitter/X
  • Unbounce
  • UserVoice
  • Vidyard
  • Webex Suite
  • Wistia
  • WooCommerce
  • Wufoo
  • Zapier
  • Zendesk Suite
  • Zoho CRM