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ActiveCampaign vs Act-On Comparison (2026)
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Good recommendations?
ActiveCampaign
4.6
(2.5K)5
1.7K
4
682
3
118
2
33
1
29
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Act-On
4.3
(258)5
137
4
84
3
25
2
7
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.
Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
2.5K
5
4
3
2
1
1.7K
682
118
33
29
- Value for money
- Ease of use
- Features
- Customer support
77%
would recommend this app4.3
258
5
4
3
2
1
137
84
25
7
5
- Value for money
- Ease of use
- Features
- Customer support
69%
would recommend this appPros
“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”
MN
Mamute N.
Sales and Marketing Specialist
“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”
MS
Mark S.
Sales Director
“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”
MS
Mark S.
Sales Director
Pros
“Efficient task automation has freed up my time, allowing me to focus on more creative strategies and high-quality content generation.”
Nikki B.
Aviation Marketing Coordinator
“Act-On recently updated their email composer which made it more cumbersome to design emails.”
Sarah O.
Marketing Manager
“Act-on has been there for our team's marketing efforts.”
BR
Ben R.
Senior Marketing Specialist
Cons
“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”
CA
Christopher A.
Commercial Director
“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”
KS
Kathryn S.
Owner
“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”
DT
Dan T.
CMO
Cons
“These marketing efforts have had their ups and downs, and challenges with engagement have been hard to rectify without proper insight.”
BR
Ben R.
Senior Marketing Specialist
“No time wasted on unproductive campaigns.”
LC
Lucy C.
President of Sales
- Vendor responds to reviews
- Last review13 days ago
- Vendor responds to reviews
- Last reviewa year ago
Key features
- Total features180
- 2-Way Messaging
- A/B Testing
- AI
- AI Copilot
- AI Copy Generation
- AI SMS
- AI Sorting
- AI Text Generation
- AI Text Summarization
- AI Text-to-Speech
- AI Writing Assistant
- AI/Machine Learning
- API
- API Integration
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Inventory Management
- Ad Optimization
- Adaptive Learning
- Advanced Customization
- Advertising Management
- Affiliate Management
- Alerts
- Alerts - Mortgage CRM
- Alerts/Notifications
- Algorithmic Attribution
- Amortization Schedule
- Analysis
- Analytics
- Apple Calendar Integration
- Appointment Management
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Attribution Modeling
- Audience Targeting
- Auto-Dialer
- Autofill
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Replies
- Automated Responses
- Automated Scheduling
- Automatic Replies
- Automatic URL Shortening
- Autonomous Task Execution
- Autoresponders
- B2B Attribution
- B2C Attribution
- Basic Reporting
- Batch Processing
- Batch Uploading
- Behavior Analytics
- Behavior Tracking
- Behavioral Triggering
- Best Time of Day Scheduling
- Blacklist and Whitelist
- Borrower Management
- Brand Guidelines
- Brand Reputation
- Brand Safety
- Brand Tracking
- Breadth of Partner Applications
- Budget Management
- Budget Pacing
- Budgeting
- Budgeting/Forecasting
- Build
- Building and Personalizing Emails
- Bulk Editing
- Bulk SMS
- Bulk WhatsApp Messaging
- Business Card/Badge Scanning
- Business Process Automation
- Business Process Control
- Buyer Intelligence
- CAN-SPAM Compliance
- CRM
- CRM & CDP Integration
- CRM Integration
- CRM/Email Integrations
- Calendar
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Center Features
- Calls and Voice
- Campaign Analytics
- Campaign Dashboard
- Campaign Management
- Campaign Optimization
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign performance
- Canned Responses
- Cart Abandonment
- Case Management
- Channel Management
- Chat/Messaging
- Chatbot
- Click Tracking
- Client Database
- Client Management
- Close Ecosystem API
- Collaboration Tools
- Commenting/Notes
- Commercial Mortgages
- Commission Management
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance - Mortgage CRM
- Compliance Management
- Conditional Logic
- Consent Management
- Contact Database
- Contact Management
- Contact Management - Mortgage CRM
- Content
- Content Ideas
- Content Library
- Content Management
- Content Marketing
- Content Publishing Options
- Contextual Targeting
- Contract/License Management
- Conversational Campaign Setup
- Conversational Messaging
- Conversion Rate Optimization
- Conversion Tracking
- Conversion Viability
- Convert to PDF
- Correlation Analysis
- Creative Optimization
- Credit Reporting
- Cross Channel Attribution
- Cross-Channel Orchestration
- Cross-Device Attribution
- Cross-system Integration
- Custom Attribution
- Custom Reporting
- Customer Activity Tracking
- Customer Contract Management
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customer Service Analytics
- Customer Social Profiles
- Customer Statements
- Customer Support
- Customer Support Portal
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Scoring
- Customizable Templates
- Customization
- Customization Interface
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Enrichment
- Data Extraction
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Recovery
- Data Security
- Data Segmentation
- Data Sourcing
- Data Synchronization
- Data Visualization
- Data Visualizations
- Deadline Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Form Builder
- Forms Management
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Marketing Automation
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Marketing
- Multivariate Testing
- Online Forms
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Prioritization
- Prospecting Tools
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- Sales Reports
- Search Marketing
- Search/Filter
- Segmentation
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Subscriber Management
- Target Account Identification
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Management
- Total features102
- 2-Way Messaging
- A/B Testing
- AI
- AI Copilot
- AI Copy Generation
- AI SMS
- AI Sorting
- AI Text Generation
- AI Text Summarization
- AI Text-to-Speech
- AI Writing Assistant
- AI/Machine Learning
- API
- API Integration
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Inventory Management
- Ad Optimization
- Adaptive Learning
- Advanced Customization
- Advertising Management
- Affiliate Management
- Alerts
- Alerts - Mortgage CRM
- Alerts/Notifications
- Algorithmic Attribution
- Amortization Schedule
- Analysis
- Analytics
- Apple Calendar Integration
- Appointment Management
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Attribution Modeling
- Audience Targeting
- Auto-Dialer
- Autofill
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Replies
- Automated Responses
- Automated Scheduling
- Automatic Replies
- Automatic URL Shortening
- Autonomous Task Execution
- Autoresponders
- B2B Attribution
- B2C Attribution
- Basic Reporting
- Batch Processing
- Batch Uploading
- Behavior Analytics
- Behavior Tracking
- Behavioral Triggering
- Best Time of Day Scheduling
- Blacklist and Whitelist
- Borrower Management
- Brand Guidelines
- Brand Reputation
- Brand Safety
- Brand Tracking
- Breadth of Partner Applications
- Budget Management
- Budget Pacing
- Budgeting
- Budgeting/Forecasting
- Build
- Building and Personalizing Emails
- Bulk Editing
- Bulk SMS
- Bulk WhatsApp Messaging
- Business Card/Badge Scanning
- Business Process Automation
- Business Process Control
- Buyer Intelligence
- CAN-SPAM Compliance
- CRM
- CRM & CDP Integration
- CRM Integration
- CRM/Email Integrations
- Calendar
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Center Features
- Calls and Voice
- Campaign Analytics
- Campaign Dashboard
- Campaign Management
- Campaign Optimization
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign performance
- Canned Responses
- Cart Abandonment
- Case Management
- Channel Management
- Chat/Messaging
- Chatbot
- Click Tracking
- Client Database
- Client Management
- Close Ecosystem API
- Collaboration Tools
- Commenting/Notes
- Commercial Mortgages
- Commission Management
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance - Mortgage CRM
- Compliance Management
- Conditional Logic
- Consent Management
- Contact Database
- Contact Management
- Contact Management - Mortgage CRM
- Content
- Content Ideas
- Content Library
- Content Management
- Content Marketing
- Content Publishing Options
- Contextual Targeting
- Contract/License Management
- Conversational Campaign Setup
- Conversational Messaging
- Conversion Rate Optimization
- Conversion Tracking
- Conversion Viability
- Convert to PDF
- Correlation Analysis
- Creative Optimization
- Credit Reporting
- Cross Channel Attribution
- Cross-Channel Orchestration
- Cross-Device Attribution
- Cross-system Integration
- Custom Attribution
- Custom Reporting
- Customer Activity Tracking
- Customer Contract Management
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customer Service Analytics
- Customer Social Profiles
- Customer Statements
- Customer Support
- Customer Support Portal
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Scoring
- Customizable Templates
- Customization
- Customization Interface
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Enrichment
- Data Extraction
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Recovery
- Data Security
- Data Segmentation
- Data Sourcing
- Data Synchronization
- Data Visualization
- Data Visualizations
- Deadline Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Form Builder
- Forms Management
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Marketing Automation
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Marketing
- Multivariate Testing
- Online Forms
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Prioritization
- Prospecting Tools
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- Sales Reports
- Search Marketing
- Search/Filter
- Segmentation
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Subscriber Management
- Target Account Identification
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Integrations
- Total integrations89
- 123FormBuilder
- Act!
- Acuity Scheduling
- Adobe Acrobat
- Adobe Commerce
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Amazon EC2
- Amazon Simple Storage Service (S3)
- Apollo.io
- Astra Pro
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- BrightInfo
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Cloudbeds
- Curata
- Delphi AI
- Digistore24
- Divi
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- Formstack Forms
- FullContact
- GoDaddy Website Builder
- GoTo Webinar
- Google Ads
- Gravity Forms
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Interact
- Jotform
- JustCall
- Justuno
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- LinkedIn for Business
- Litmus
- LiveChat
- LiveHive
- Looker
- ManyChat
- Membrain
- Meta for Business
- Microsoft Azure
- Microsoft Outlook
- Microsoft Power BI
- Notion
- ON24
- Oktopost
- OnceHub
- OnePageCRM
- PandaDoc
- PayPal Payments
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- RGE Studio
- RegFox
- Salesforce Sales Cloud
- SamCart
- Shopify
- Shopify Plus
- Slack
- SnapApp
- Squarespace
- Subsplash
- SurveyMonkey
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- Twilio
- Twitter/X
- Typeform
- Unbounce
- UserVoice
- VideoAsk
- Vidyard
- WPForms
- Webex Suite
- WebinarJam
- WishList Member
- Wistia
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Wufoo
- Zanda Health
- Zapier
- Zendesk Suite
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
- Total integrations40
- 123FormBuilder
- Act!
- Acuity Scheduling
- Adobe Acrobat
- Adobe Commerce
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Amazon EC2
- Amazon Simple Storage Service (S3)
- Apollo.io
- Astra Pro
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- BrightInfo
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Cloudbeds
- Curata
- Delphi AI
- Digistore24
- Divi
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- Formstack Forms
- FullContact
- GoDaddy Website Builder
- GoTo Webinar
- Google Ads
- Gravity Forms
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Interact
- Jotform
- JustCall
- Justuno
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- LinkedIn for Business
- Litmus
- LiveChat
- LiveHive
- Looker
- ManyChat
- Membrain
- Meta for Business
- Microsoft Azure
- Microsoft Outlook
- Microsoft Power BI
- Notion
- ON24
- Oktopost
- OnceHub
- OnePageCRM
- PandaDoc
- PayPal Payments
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- RGE Studio
- RegFox
- Salesforce Sales Cloud
- SamCart
- Shopify
- Shopify Plus
- Slack
- SnapApp
- Squarespace
- Subsplash
- SurveyMonkey
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- Twilio
- Twitter/X
- Typeform
- Unbounce
- UserVoice
- VideoAsk
- Vidyard
- WPForms
- Webex Suite
- WebinarJam
- WishList Member
- Wistia
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Wufoo
- Zanda Health
- Zapier
- Zendesk Suite
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
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