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ActiveCampaign vs Mailchimp Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

13

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

2.4K

5

4

3

2

1

1.6K

639

109

27

20

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

9.9K

5.5K

1.1K

171

84

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last review5 days ago

Key features

  • Total features139
  • A/B Testing
  • AI Content Creation
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Alerts/Notifications
  • Appointment Scheduling
  • Archiving & Retention
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Brand Guidelines
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Call Logging
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Recovery
  • Data Synchronization
  • Deal Management
  • Design Management
  • Digital Asset Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Field Sales Management
  • For Insurance Industry
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • HTML Editor
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Kanban Board
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimization
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Store Builder
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Prospecting Tools
  • Question Branching
  • Question Library
  • Question Piping
  • Queue Management
  • Quotes/Estimates
  • ROI Tracking
  • Randomization
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Task Management
  • Team Management
  • Template Management
  • Third-Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features158
  • A/B Testing
  • AI Content Creation
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Alerts/Notifications
  • Appointment Scheduling
  • Archiving & Retention
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Brand Guidelines
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Call Logging
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Recovery
  • Data Synchronization
  • Deal Management
  • Design Management
  • Digital Asset Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Field Sales Management
  • For Insurance Industry
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • HTML Editor
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Kanban Board
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimization
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Store Builder
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Prospecting Tools
  • Question Branching
  • Question Library
  • Question Piping
  • Queue Management
  • Quotes/Estimates
  • ROI Tracking
  • Randomization
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Task Management
  • Team Management
  • Template Management
  • Third-Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations586
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations1998
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

JK
AvatarImg

Judy K.

Design, 201-500 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Overall Nice for sending out emails and connecting with your customers in an interactive way

Reviewed 6 years ago

building a great databas

Pros

Great for sending out emails and connecting with your customers in an interactive way and building up your email database.

Cons

I would still prefer Mailchimp as I like the Playfullness that Mailchimp offers. But this a grat alternative.

ES
AvatarImg

Edwin S.

Sports, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

More substance when it comes to the toolkit of email marketing features compared to MailChimp

Reviewed 6 years ago
Pros

ActiveCampaign's been on our radar for a while for its visual automation editor which can generate impressive workflows. The segmentation by tagging is a big plus in ensuring your emails are as targeted as can be.

Cons

Surprisingly, MailChimp does have a better email editor.

AR
AvatarImg

Verified reviewer

Financial Services, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Active Campaign el amigo

Reviewed a year ago
Pros

easy of use and the posibility of doing many segments as I need

Cons

Direct integration with hubspot, like the integration with mailchimp

NK
AvatarImg

Neelima K.

Biotechnology, 51-200 employees

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

ActiveCampaign logo

ActiveCampaign

MailChimp to ActiveCampaign

Reviewed 5 years ago

Customer service is great up to the point of sale. Beyond that the migration/activation process is clunky and they have too many players in the mix. We're testing it for a few months and might either switch back to MailChimp or try Pardot if possible.

Pros

We haven't tested it yet but we started the subscription for lead nurturing and automated email journeys

Cons

Not very easy-to-use interface. MailChimp is better

AvatarImg
AvatarImg

Chandan C.

Computer Software, 501-1,000 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Nice tool set email campaigns in motion

Reviewed 2 years ago
Pros

The contact import and segmentation is very easy. There are multiple template to email campaigns and can be used to set drip campaigns.

Cons

The html mails could have been more simplified like MailChimp.

AR
AvatarImg

Verified reviewer

Marketing and Advertising, self-employed

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Advanced Email Marketing

Reviewed 6 years ago

Main benefit is the incredible marketing automation features. You can create whole email funnels much easier than you could in infusionsoft.

Pros

I like the automation features of ActiveCampaign. For example if someone opens an email I can then send them a different email. If they buy my product they get taken to another list. If they don't buy, you can send them emails about the product.

Cons

It costs more than Mailchimp and it's harder to use.

Fs
AvatarImg

Francesco s.

Design, 1-10 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Il passo successivo nell'email marketing

Reviewed 2 years ago

L'active campaign si posiziona come strumento di automation marketing molto potete e flessibile.

Pros

La potenza della automazioni e la possibilità di creare flussi di email

Cons

La curva di apprendimento è più lunga di competitor come mailchimp

Showing original review in Italian. See translation

AR
AvatarImg

Verified reviewer

Semiconductors, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Excellent marketing automation platform

Reviewed 3 months ago

I was able to get the platform fully functional within one week, including linking it with my website and CRM system. If is very easy to update contacts and create new automations.

Pros

Very easy to use: can quickly set up many automations, easy to create contact sub-groups, and send out email campaigns. If you have any issues, their customer support is outstanding!

Cons

While pretty good, the email marketing module is inferior to MailChimp.

AvatarImg
AvatarImg

Richard S.

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Practical software for an automated world.

Reviewed 6 years ago

Overall I enjoy my experience with Activecampaign. It allows us to build systems for private clients that is quite profitable.

Pros

My company uses this software for many different applications. We've developed systems that use the emailing and texting features in Activecampaign to accomplish marketing goals that would otherwise be hard to do manually. The value is fantastic because we get a lot of small scale projects. It's a pretty fair monthly price for the basic plan considering the services you get.

Cons

It's not the easiest software to use compared to others like mailchimp.

MB
AvatarImg

Megan B.

Hospital & Health Care, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

great

Reviewed 4 years ago
Pros

very easy to understand and navigate. Way easier than MailChimp

Cons

only allows up to 500 contacts before having to upgrade again

AR
AvatarImg

Verified reviewer

Staffing and Recruiting, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Advanced level email automation for SMB prices

Reviewed 5 years ago

Overall, it's a great email tool for startups and small businesses.

Pros

ActiveCampaign is a great step up from something like Mailchimp if you're going to test some automation features. IT's actually cheaper than Mailchimp and has automation features you'd expect in something like Hubspot.

Cons

I'd love to see some better automation templates to help people who are new to automation get started. That's something the more expensive tools do a good job with.

sc
AvatarImg

sarah c.

Marketing and Advertising, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

ActiveCampaign logo

ActiveCampaign

From Mailchimp to Active Campaign

Reviewed 3 years ago
Pros

The automations with triggers based on customer behaviour. Migration from Mailchimp was easy.

Cons

Features of the more premium packages should be included in the lower priced packages - member ratings and engagement-based campaigns. Reporting dashboard - would love a visualisation of all campaigns and emails within automations to compare engagement.

XH
AvatarImg

Xyrelle H.

Translation and Localization, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

AC is on the next level

Reviewed 2 years ago
Pros

It was really easy to use and have amazing features.they also have a friendly customer services that makes my works get better and good.

Cons

I've been using it for almost a year but it looks outdated but still better than mailchimp.

LG
AvatarImg

Lynsay G.

E-Learning, 1-10 employees

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

So glad I made the switch!

Reviewed 4 years ago

Very good. Great service for setting up to.

Pros

SSy to move from Mailchimp to Active Campaign. So many features that makes business easier.

Cons

Can’t think of one! Thee haven’t been negative features I’ve found!

MQ
AvatarImg

Mariela Q.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

The automations are great

Reviewed 5 years ago

I changed from MailChimp to ActiveCampaign looking for a simple way to do stuff. It was not an easy change but I'm happy I did. I still have a MailChimp account that I use for other purposes.

Pros

The automation of campaigns definitely! They are very easy to create because the logic is not linear but created like a mindmap. The tags are also a very practical way to understand my database behaviour. Customer support is outstanding.

Cons

It's not so simple at the beginning but once you get the logic of it, it's easier every time. Some features can be confusing and overwhelming, but there's always Customer support.

AR
AvatarImg

Verified reviewer

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

The best email automation software

Reviewed 5 years ago

The best email software I've used (tried AWeber, Mailchimp) and with the most features.

Pros

Automation. You are able to create complicated sales funnels that run on autopilot to maximise conversions and sales. For example, I integrate my ClickFunnels landing pages with ActiveCampaign. Leads receive automated follow up emails, and then further personalised emails based on whether they open or click on a link in an email.

Cons

It was very complicated at first. It would be good if they had YouTube tutorials to get you started, like with ClickFunnels.

LJ
AvatarImg

Lloyd J.

Marketing and Advertising, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great email marketing solution as you get more serious

Reviewed 5 years ago

If you are looking for something more capable than MailChimp, then try these guys.

Pros

I love the email workflow creator. You can design the flow, events, actions with drag and drop tools.

Cons

Some of the more advanced flow creation tools require tech support. Well at least for someone like me. But their support is pretty good at helping.

MM
AvatarImg

Megan M.

Sporting Goods, 11-50 employees

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Decent Mid-Level Campaign Software

Reviewed 7 years ago

We sent multiple email campaigns with Activecampaign and while it wasn't our favorite software on the market, it was a top choice. It was efficient and effective and got the mailers out when needed.

Pros

Activecampaign is a decent and reliable email campaign software, and will effectively meet the needs of mid-level companies. They are not the easiest or prettiest campaign software on the market, but they get the job done.

Cons

It's more difficult to use than other softwares, like Mailchimp, and for our needs was more expensive.

Vendor response

Hi Megan! Thanks so much for leaving your review. We truly appreciate hearing what is and isn't working from our users. I'm sorry to hear you've found ActiveCampaign a bit difficult to work with. I would recommend sitting in our our Office Hours with Chris Davis on Tuesdays and Fridays (https://www.activecampaign.com/training/) and our Education part of the website is very robust (https://www.activecampaign.com/learn/). And always feel free to reach out to our Support team with any issues you're having and we'll be happy to help! Thank you again for the feedback! Your friends at ActiveCampaign

MR
AvatarImg

Melina R.

Online Media, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

Best E-Mail Software our there

Reviewed 3 years ago

I Love the endless possibilities for Automations!

Pros

Everything is possible for the needs of a business today. Best selling and email-marketing tool I know. Great support!

Cons

It’s not that easy to learn. The Campaign design could be more intuitiv (Drag and drop like mailchimp).

BA
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Brenda A.

Staffing and Recruiting, 1-10 employees

Used monthly for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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ActiveCampaign

Comparable Tool for Email Marketing

Reviewed 3 months ago

Overall, the platform was okay to use. The cost was not worth it in the end for us, as it didn't generate leads as we would've expected. We pivoted to LinkedIn and are seeing better results.

Pros

AC allowed for monthly campaigns to be launched with ease. Very comparable to other tools like MailChimp.

Cons

The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better modulated/automated by the platform.

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Alex W.

Used weekly for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ActiveCampaign

The best value in marketing automation

Reviewed 6 years ago
Pros

This is a really full featured marketing automation platform at a great price. The visual builder is really handy and fun to show clients

Cons

The email tempale designer can sometimes have issues and is not as easy to use as a mailchimp designer.

Vendor response

Hi Alex, Thanks so much for leaving us a review! We appreciate hearing what is and isn't working for our users. We appreciate the feedback on our email template designer. If there's anything specific you'd like to see, leave us a comment on ideas.activecampaign.com so our internal team will see it. Thanks again from your friends at ActiveCampaign!

KK
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Kasia K.

Consumer Services, self-employed

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

I'm very happy with this software! Highly recommend!

Reviewed 3 years ago

very, very positive. I'm delighted I have moved from Mailchimp, the only regret is that I waited so long :(

Pros

I moved to Active Campaign from Mailchimp and from the very start was impressed with how user-friendly and easy to use the software was. I love the way Automations are organized, easy to create, easy to edit, and easy to integrate with other products outside of AC. Plus plenty of templates available. I was also impressed with the support - prompt and very helpful.

Cons

I am very aware that I don't use many of the options available within AC. But from the features, I am using right now there's nothing I didn't like.

SV
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Sofie V.

Online Media, 1-10 employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

The perfect solution for us, but we still have some wishes

Reviewed 3 years ago

I'm happy and wouldn't want to go back to Mailchimp. The ideal solution for everything i need to do.

Pros

- ease of use - help with the transfer (in our case mailchimp) - all-in-one solution - easy communication with support and trainers - lots of help articles - design options, everywhere

Cons

- some issues when you have planned a campaign and want to make changes - pages are great but since i am using them more and more i expect more possibilities like menu's, search bar etc, so it can do even more - integration set-up in automations not that easy, so i always add zapier connections

JW
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John W.

Real Estate, 1-10 employees

Used weekly for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

Much better alternative to MailChimp for small business

Reviewed 4 years ago

ActiveCampaign made it very easy for me to convert from MailChimp. As a small business, I highly recommend this offering.

Pros

ActiveCampaign brought marketing automation to my efforts. I had prior attempted to do this with MailChimp but I found it very difficult and support nonexistent. Active campaign makes it easy and has great support!

Cons

Nothing when compared with my prior efforts.

LV
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Lorenzo V.

Food & Beverages, self-employed

Used monthly for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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ActiveCampaign

Not really satisfied

Reviewed 10 months ago
Pros

The automation, but I honestly not gonna renovate my membership

Cons

It’s really limited. Infusionsoft by keap is MUCH better. If I have to pay so much for so little then better free mailchimp!

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Siddharth P.

E-Learning, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Mailchimp

A good option for newbies into email marketing

Reviewed 2 years ago
Pros

1. Email templates library 2. Broadcast 3. Automation 4. Integrations with all popular platforms

Cons

1. Poor email inbox delivery in comparison with klaviyo and activecampaign

CK
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Christian K.

Professional Training & Coaching, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Mailchimp

Great for beginners

Reviewed 2 years ago

Overall it was a positive experience. I just wanted more options.

Pros

Mailchimp was very easy to set up. The user interface is very friendly. Great for beginners.

Cons

I found the automation abilities lacking. I switched to ActiveCampaign for more automation power.

LF
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Laura F.

Marketing and Advertising, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Mailchimp

Really dumbed down since the last time I used

Reviewed 4 years ago

It was good on the free plan for a while, but the videos were not very helpful for me or the clients. I had to train them personally on how to use the functions.

Pros

I just moved to ActiveCampaign after having a bit of trouble with tags and multiple lists. It looks like I will now be able to have multiple lead magnets and funnels. Not tried the upgraded version of Mailchimp, however, so no idea whether it measures up to ActiveCampaign

Cons

Tags management and the lack of multiple automation systems that would make it easier to test different marketing funnels I have built

AR
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Verified reviewer

Management Consulting, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Mailchimp

Mailing platforms for the simplest of mails

Reviewed 3 years ago

We switched from Mailchimp to Active campaign after a couple months and ActiveCampaign serves us much better.

Pros

To be honest I didn't like it very much. I expected it to be easy to use and great in UX. But unfortunately, I found it to be very limited and unpractical.

Cons

Building Email Funnels Drag and drop function of the email builder Overall UX

AR
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Verified reviewer

Political Organization, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Simple, Easy to Use, but not many advanced features.

Reviewed 6 years ago
Pros

MailChimp is VERY easy to use. No learning curve. MailChimp also has a great API with tons of integrations. If you have a tiny email list of say, 10,000 records, MailChimp is the perfect solution for you.

Cons

Mailchimp is not the best solution for larger email lists. Anything over 10,000, I'd consider an alternative software like Iterable or ActiveCampaign.

FS
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Fernando S.

Real Estate, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Mailchimp

World's best known email marketing tool, but

Reviewed 9 months ago

Is a good tool, but we moved to ActiveCampaign because of Mailchimp's CRM is not a CRM and we needed it

Pros

Very easy to use and a company with many years of experience

Cons

Pricing and some SPAM problems with a list that has more than 20,000 contacts

JM
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Jess M.

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

I love MailChimp for when you just need to quickly and easily (and for free!) setup a mailing list.

Reviewed 6 years ago
Pros

I like the ease of setup, and the free plan. It's very easy to setup a list quickly, and start collecting addresses!

Cons

Their automations capabilities seem to be behind ActiveCampaign, and their prices are a bit more expensive if you move up to the paid tier.

AR
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Verified reviewer

Higher Education, 201-500 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Very user-friendly!

Reviewed 5 years ago

I use Mailchimp to create and schedule email newsletters and promotional emails. I have only been using it for about 6 months but I have not encountered any issues and have been very pleased and impressed with my experience thus far. I previously used ActiveCampaign which was also a great service. However, I prefer Mailchimp based on its user experience and simplicity.

Pros

Many of the steps are self-explanatory. Mailchimp does an excellent job of guiding you through the email campaign process, step-by-step.

Cons

The only con I have experienced is the inability to send an email to more than one group at once. ActiveCampaign was able to do this.

AF
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Andrey F.

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Mailchimp

Pretty good email marketing software for novice users, but not enough for professionals

Reviewed 6 years ago
Pros

I like the most about this software that it's pretty straightforward for novice users. Lots of cool features for low price.

Cons

I didn't like the fact that I cannot customize or replace confirmation email (opt-in) template. That's why I run all my campaigns with ActiveCampaign now.

ST
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Stefani T.

Professional Training & Coaching, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money