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ActiveCampaign vs Iterable Comparison (2026)
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Good recommendations?
ActiveCampaign
4.6
(2.5K)5
1.7K
4
682
3
118
2
33
1
29
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Iterable
4.3
(63)5
31
4
24
3
6
2
0
1
2
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.
Iterable combines all email marketing (blast, transactional, lifecycle) into a single platform.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
2.5K
5
4
3
2
1
1.7K
682
118
33
29
- Value for money
- Ease of use
- Features
- Customer support
77%
would recommend this app4.3
63
5
4
3
2
1
31
24
6
0
2
- Value for money
- Ease of use
- Features
- Customer support
80%
would recommend this appPros
“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”
MN
Mamute N.
Sales and Marketing Specialist
“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”
MS
Mark S.
Sales Director
“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”
MS
Mark S.
Sales Director
Pros
“The availability of robust personalization and segmentation tools is an added advantage since it is easy to segment audiences based on location and behaviors.”
AM
Andrew M.
Owner
“It took us multiple emails to tell them there was an issue when our unique open rates were higher than open rates.”
NT
Naina T.
Product
“It's workflow capabilities are by far the most seamless setup compared to the competition.”
TD
Tim D.
Senior Managing Director
Cons
“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”
CA
Christopher A.
Commercial Director
“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”
KS
Kathryn S.
Owner
“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”
DT
Dan T.
CMO
Cons
“Sometimes if the number of messages sent to Iterable are high, their API gets overwhelmed and we can get some error messages returned.”
FM
Flavio M.
Senior QA Analyst
“It lacked the capability to easily generate comprehensive stats, especially for creating reports across multiple campaigns and comparing different variations.”
SK
Sara K.
Email Marketing Manager
“We have been blocked twice from sending SMS, and they don't seem to move very quickly on such business critical issues either.”
NT
Naina T.
Product
- Vendor responds to reviews
- Last review2 days ago
- Vendor responds to reviews
- Last review8 months ago
Key features
- Total features180
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Contact Database
- Contact Management
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Coupons
- Cross-system Integration
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Recovery
- Data Visualization
- Deal Management
- Decision Making
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Field Sales Management
- File Sharing
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- High-Volume Sending
- Image Library
- Inbox Management
- Interaction Tracking
- Internationalization
- Kanban Board
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Location-Based Marketing
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Mobile Access
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Predefined Rules
- Predictive Analytics
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- Push Notifications
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
- SMS Marketing
- SMS Messaging
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Text-to-Win
- WYSIWYG Editor
- Website Visitor Tracking
- Total features46
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Contact Database
- Contact Management
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Coupons
- Cross-system Integration
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Recovery
- Data Visualization
- Deal Management
- Decision Making
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Field Sales Management
- File Sharing
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- High-Volume Sending
- Image Library
- Inbox Management
- Interaction Tracking
- Internationalization
- Kanban Board
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Location-Based Marketing
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Mobile Access
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Predefined Rules
- Predictive Analytics
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- Push Notifications
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
- SMS Marketing
- SMS Messaging
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Text-to-Win
- WYSIWYG Editor
- Website Visitor Tracking
Integrations
- Total integrations89
- 123FormBuilder
- Acuity Scheduling
- Adobe Acrobat
- Adobe Commerce
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Amazon EC2
- Apollo.io
- Astra Pro
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Cloudbeds
- Delphi AI
- Digistore24
- Divi
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- GoDaddy Website Builder
- Google Ads
- Gravity Forms
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Jotform
- JustCall
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- Looker
- ManyChat
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- Mixpanel
- Notion
- OnceHub
- OnePageCRM
- PandaDoc
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- RGE Studio
- RegFox
- Salesforce Sales Cloud
- SamCart
- Segment
- Shopify
- Shopify Plus
- Slack
- Squarespace
- Subsplash
- SurveyMonkey
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- Twilio
- Typeform
- VideoAsk
- WPForms
- WebinarJam
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Zanda (formerly Power Diary)
- Zapier
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
- Total integrations3
- 123FormBuilder
- Acuity Scheduling
- Adobe Acrobat
- Adobe Commerce
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Amazon EC2
- Apollo.io
- Astra Pro
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Cloudbeds
- Delphi AI
- Digistore24
- Divi
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- GoDaddy Website Builder
- Google Ads
- Gravity Forms
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Jotform
- JustCall
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- Looker
- ManyChat
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- Mixpanel
- Notion
- OnceHub
- OnePageCRM
- PandaDoc
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- RGE Studio
- RegFox
- Salesforce Sales Cloud
- SamCart
- Segment
- Shopify
- Shopify Plus
- Slack
- Squarespace
- Subsplash
- SurveyMonkey
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- Twilio
- Typeform
- VideoAsk
- WPForms
- WebinarJam
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Zanda (formerly Power Diary)
- Zapier
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
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