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ActiveCampaign vs Kajabi Comparison (2026)

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ActiveCampaign

Kajabi logo

Kajabi

Overview

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to sell, market and deliver product content. It incorporates customizable themes, a landing page builder and video hosting as well as integrated payments & an interactive message board.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

89

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

2.5K

5

4

3

2

1

1.7K

681

118

33

29

  • Value for money
  • Ease of use
  • Features
  • Customer support
77%
would recommend this app

4.4

230

5

4

3

2

1

140

53

23

6

8

  • Value for money
  • Ease of use
  • Features
  • Customer support
62%
would recommend this app

Pros

“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”
MN

Mamute N.

Sales and Marketing Specialist

“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”
MS

Mark S.

Sales Director

“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”
MS

Mark S.

Sales Director

Pros

“You can build landing pages, host courses, manage email campaigns, create offers, and track sales without needing too many separate tools.”
Verified reviewer profile picture

Tony U.

Marketing Manager

“The funnels, email sequences, checkout pages, and templates make it easier to launch and sell digital products quickly.”
Verified reviewer profile picture

Tony U.

Marketing Manager

“The value really comes from having website, email, sales, payment, and product delivery tools in one system.”
Verified reviewer profile picture

Tony U.

Marketing Manager

Cons

“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”
CA

Christopher A.

Commercial Director

“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”
KS

Kathryn S.

Owner

“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”
DT

Dan T.

CMO

Cons

“The email marketing is very basic and the shopping cart doesn't have all the features that I'd like.”
Verified reviewer profile picture

Abbey W.

owner, founder

“Kajabi supposedly eliminates the need to connect multiple tools but still didn't make it easier, at least for someone that's used to chose in a flexible way and adapt tools to the situation and its needs.”
Verified reviewer profile picture

Vincenzo B.

Freelance Marketing Advisor

“I don’t like that sometimes the video is glitchy and disappears if you change screens, thankfully the audio still works”
SL

Steph L.

CEO

  • Vendor responds to reviews
  • Last review12 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features180
  • A/B Testing
  • AI Copilot
  • AI Sorting
  • AI Text Generation
  • AI Text Summarization
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Adaptive Learning
  • Alerts/Notifications
  • Application Management
  • Appointment Scheduling
  • Archiving & Retention
  • Assessment Management
  • Assignment Management
  • Attachment Search
  • Automated Alerts and Tasks
  • Automated Email Responses
  • Automated Scheduling
  • Autonomous Task Execution
  • Autoresponders
  • Basic Reporting
  • Batch Processing
  • Behavior Analytics
  • Billing & Invoicing
  • Breadth of Partner Applications
  • Budgeting
  • Building and Personalizing Emails
  • CAN-SPAM Compliance
  • CRM
  • CRM Integration
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Calendaring
  • Call Logging
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Canned Responses
  • Catalog Management
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Course Management
  • Course Publishing
  • Credit Card Processing
  • Cross-system Integration
  • Customer Database
  • Customer Engagement
  • Customer Journey Mapping
  • Customer Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import & Export Tools
  • Data Import/Export
  • Data Quality Management
  • Data Recovery
  • Data Visualization
  • Deal Management
  • Decision Making
  • Design Management
  • Discount Management
  • Document & Content Mgmt.
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dues Management
  • Dynamic Content
  • E-commerce Integration
  • Electronic Payments
  • Email Automation
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Email and Mobile Preview
  • Engagement Tracking
  • Event / Webinar Marketing
  • Event Marketing
  • Event Triggered Actions
  • Field Sales Management
  • File Sharing
  • For Mac Devices
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Gamification
  • Generative AI
  • Gmail Integration
  • Goal Setting/Tracking
  • HTML Editor
  • High-Volume Sending
  • Hosting
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Internationalization
  • Kanban Board
  • Landing Pages/Web Forms
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Scoring and Grading
  • Lead Segmentation
  • Lead Verification/Validation
  • Learning Management
  • List Management
  • Live Chat
  • Manage Email Deliverability
  • Manage Email Lists
  • Marketing Automation
  • Marketing Calendar
  • Marketing Lead Database
  • Marketing ROI Analytics
  • Mass Texting
  • Media Import
  • Member Communication
  • Member Database
  • Member Directory
  • Member Portal
  • Membership Renewals
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Mobile Optimized
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-step Planning
  • Multi-user Account
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Online Store Builder
  • Opportunity & Pipeline Mgmt.
  • Opportunity Management
  • Order Management
  • Payment Processing
  • Performance Metrics
  • Performance and Reliability
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Pre-built Templates
  • Predefined Rules
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Proactive Assistance
  • Product Catalog
  • Product Recommendations
  • Program Management
  • Promotions Management
  • Prospecting Tools
  • Queue Management
  • Quotes/Estimates
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Referral Tracking
  • Reminders
  • Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Revenue Analytics
  • Role-Based Permissions
  • Scheduling
  • Segmentation
  • Shopping Cart
  • Storyboarding
  • Subscriber Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Templates
  • Third-Party Integrations
  • Video Management
  • Video Streaming
  • Video Support
  • Web Forms
  • Website Management
  • Website Publishing Options
  • Workflow Automation
  • eCommerce Management
  • Total features103
  • A/B Testing
  • AI Copilot
  • AI Sorting
  • AI Text Generation
  • AI Text Summarization
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Adaptive Learning
  • Alerts/Notifications
  • Application Management
  • Appointment Scheduling
  • Archiving & Retention
  • Assessment Management
  • Assignment Management
  • Attachment Search
  • Automated Alerts and Tasks
  • Automated Email Responses
  • Automated Scheduling
  • Autonomous Task Execution
  • Autoresponders
  • Basic Reporting
  • Batch Processing
  • Behavior Analytics
  • Billing & Invoicing
  • Breadth of Partner Applications
  • Budgeting
  • Building and Personalizing Emails
  • CAN-SPAM Compliance
  • CRM
  • CRM Integration
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Calendaring
  • Call Logging
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Canned Responses
  • Catalog Management
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Course Management
  • Course Publishing
  • Credit Card Processing
  • Cross-system Integration
  • Customer Database
  • Customer Engagement
  • Customer Journey Mapping
  • Customer Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import & Export Tools
  • Data Import/Export
  • Data Quality Management
  • Data Recovery
  • Data Visualization
  • Deal Management
  • Decision Making
  • Design Management
  • Discount Management
  • Document & Content Mgmt.
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dues Management
  • Dynamic Content
  • E-commerce Integration
  • Electronic Payments
  • Email Automation
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Email and Mobile Preview
  • Engagement Tracking
  • Event / Webinar Marketing
  • Event Marketing
  • Event Triggered Actions
  • Field Sales Management
  • File Sharing
  • For Mac Devices
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Gamification
  • Generative AI
  • Gmail Integration
  • Goal Setting/Tracking
  • HTML Editor
  • High-Volume Sending
  • Hosting
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Internationalization
  • Kanban Board
  • Landing Pages/Web Forms
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Scoring and Grading
  • Lead Segmentation
  • Lead Verification/Validation
  • Learning Management
  • List Management
  • Live Chat
  • Manage Email Deliverability
  • Manage Email Lists
  • Marketing Automation
  • Marketing Calendar
  • Marketing Lead Database
  • Marketing ROI Analytics
  • Mass Texting
  • Media Import
  • Member Communication
  • Member Database
  • Member Directory
  • Member Portal
  • Membership Renewals
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Mobile Optimized
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-step Planning
  • Multi-user Account
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Online Store Builder
  • Opportunity & Pipeline Mgmt.
  • Opportunity Management
  • Order Management
  • Payment Processing
  • Performance Metrics
  • Performance and Reliability
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Pre-built Templates
  • Predefined Rules
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Proactive Assistance
  • Product Catalog
  • Product Recommendations
  • Program Management
  • Promotions Management
  • Prospecting Tools
  • Queue Management
  • Quotes/Estimates
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Referral Tracking
  • Reminders
  • Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Revenue Analytics
  • Role-Based Permissions
  • Scheduling
  • Segmentation
  • Shopping Cart
  • Storyboarding
  • Subscriber Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Templates
  • Third-Party Integrations
  • Video Management
  • Video Streaming
  • Video Support
  • Web Forms
  • Website Management
  • Website Publishing Options
  • Workflow Automation
  • eCommerce Management

Integrations

  • Total integrations91
  • 123FormBuilder
  • AWeber
  • ActiveCampaign
  • Acuity Scheduling
  • Adobe Acrobat
  • Adobe Illustrator
  • Adobe Photoshop
  • Agentforce
  • Airtable
  • Amazon EC2
  • Apollo.io
  • Astra Pro
  • BigCommerce
  • Book Like A Boss
  • Booker
  • BookingKoala
  • Braze
  • Buildium
  • CTM
  • Calendly
  • Claspo
  • Claude
  • ClickFunnels
  • ClickUp
  • Cloudbeds
  • Delphi AI
  • Digistore24
  • Divi
  • Drip
  • Elementor
  • Eventbrite
  • Facebook Business Suite
  • Fireflies
  • Fiverr
  • GoDaddy Website Builder
  • Google Ads
  • Google Analytics 360
  • Google Workspace
  • Gravity Forms
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • Jotform
  • JustCall
  • Kajabi
  • Keap
  • Kit
  • Klarna
  • Kommo
  • Landingi
  • Leadpages
  • LearnDash
  • Looker
  • ManyChat
  • Meta for Business
  • Microsoft Outlook
  • Microsoft Power BI
  • Notion
  • OnceHub
  • OnePageCRM
  • PandaDoc
  • PayPal
  • Pipedrive
  • Plug&Pay
  • Postmark
  • Practice Better
  • Proposify
  • QuickBooks Online
  • RGE Studio
  • RegFox
  • Salesforce Sales Cloud
  • SamCart
  • Segment
  • Shopify
  • Shopify Plus
  • Slack
  • Squarespace
  • Stripe
  • Subsplash
  • SurveyMonkey
  • Systeme.io
  • TechnoMile Contracts Suite
  • Thinkific
  • Twilio
  • Typeform
  • VideoAsk
  • WPForms
  • WebinarJam
  • WishList Member
  • Wix
  • Wix Studio
  • WooCommerce
  • WordPress
  • Zanda (formerly Power Diary)
  • Zapier
  • Zendesk AI
  • ZeroBounce
  • Zoho CRM
  • Zoom Workplace
  • ablefy
  • Total integrations11
  • 123FormBuilder
  • AWeber
  • ActiveCampaign
  • Acuity Scheduling
  • Adobe Acrobat
  • Adobe Illustrator
  • Adobe Photoshop
  • Agentforce
  • Airtable
  • Amazon EC2
  • Apollo.io
  • Astra Pro
  • BigCommerce
  • Book Like A Boss
  • Booker
  • BookingKoala
  • Braze
  • Buildium
  • CTM
  • Calendly
  • Claspo
  • Claude
  • ClickFunnels
  • ClickUp
  • Cloudbeds
  • Delphi AI
  • Digistore24
  • Divi
  • Drip
  • Elementor
  • Eventbrite
  • Facebook Business Suite
  • Fireflies
  • Fiverr
  • GoDaddy Website Builder
  • Google Ads
  • Google Analytics 360
  • Google Workspace
  • Gravity Forms
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • Jotform
  • JustCall
  • Kajabi
  • Keap
  • Kit
  • Klarna
  • Kommo
  • Landingi
  • Leadpages
  • LearnDash
  • Looker
  • ManyChat
  • Meta for Business
  • Microsoft Outlook
  • Microsoft Power BI
  • Notion
  • OnceHub
  • OnePageCRM
  • PandaDoc
  • PayPal
  • Pipedrive
  • Plug&Pay
  • Postmark
  • Practice Better
  • Proposify
  • QuickBooks Online
  • RGE Studio
  • RegFox
  • Salesforce Sales Cloud
  • SamCart
  • Segment
  • Shopify
  • Shopify Plus
  • Slack
  • Squarespace
  • Stripe
  • Subsplash
  • SurveyMonkey
  • Systeme.io
  • TechnoMile Contracts Suite
  • Thinkific
  • Twilio
  • Typeform
  • VideoAsk
  • WPForms
  • WebinarJam
  • WishList Member
  • Wix
  • Wix Studio
  • WooCommerce
  • WordPress
  • Zanda (formerly Power Diary)
  • Zapier
  • Zendesk AI
  • ZeroBounce
  • Zoho CRM
  • Zoom Workplace
  • ablefy

Alternatives

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