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ActiveCampaign vs Kajabi Comparison (2026)
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Good recommendations?

ActiveCampaign
5
1.7K
4
681
3
118
2
33
1
29
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Kajabi
5
140
4
53
3
23
2
6
1
8
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.
Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to sell, market and deliver product content. It incorporates customizable themes, a landing page builder and video hosting as well as integrated payments & an interactive message board.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
2.5K
5
4
3
2
1
1.7K
681
118
33
29
- Value for money
- Ease of use
- Features
- Customer support
4.4
230
5
4
3
2
1
140
53
23
6
8
- Value for money
- Ease of use
- Features
- Customer support
Pros
Mamute N.
Sales and Marketing Specialist
Mark S.
Sales Director
Mark S.
Sales Director
Pros

Tony U.
Marketing Manager

Tony U.
Marketing Manager

Tony U.
Marketing Manager
Cons
Christopher A.
Commercial Director
Kathryn S.
Owner
Dan T.
CMO
Cons

Abbey W.
owner, founder

Vincenzo B.
Freelance Marketing Advisor
Steph L.
CEO
- Vendor responds to reviews
- Last review12 days ago
- Vendor responds to reviews
- Last review2 months ago
Key features
- Total features180
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Alerts/Notifications
- Application Management
- Appointment Scheduling
- Archiving & Retention
- Assessment Management
- Assignment Management
- Attachment Search
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Billing & Invoicing
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Catalog Management
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Client Portal
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Compliance Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Course Management
- Course Publishing
- Credit Card Processing
- Cross-system Integration
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Management
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Recovery
- Data Visualization
- Deal Management
- Decision Making
- Design Management
- Discount Management
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dues Management
- Dynamic Content
- E-commerce Integration
- Electronic Payments
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Field Sales Management
- File Sharing
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- High-Volume Sending
- Hosting
- Image Library
- Inbox Management
- Interaction Tracking
- Internationalization
- Kanban Board
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- Learning Management
- List Management
- Live Chat
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Media Import
- Member Communication
- Member Database
- Member Directory
- Member Portal
- Membership Renewals
- Mobile Access
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Currency
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Online Store Builder
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Order Management
- Payment Processing
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Pre-built Templates
- Predefined Rules
- Predictive Analytics
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Promotions Management
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
- Role-Based Permissions
- Scheduling
- Segmentation
- Shopping Cart
- Storyboarding
- Subscriber Management
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Third-Party Integrations
- Video Management
- Video Streaming
- Video Support
- Web Forms
- Website Management
- Website Publishing Options
- Workflow Automation
- eCommerce Management
- Total features103
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Alerts/Notifications
- Application Management
- Appointment Scheduling
- Archiving & Retention
- Assessment Management
- Assignment Management
- Attachment Search
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Billing & Invoicing
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Catalog Management
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Client Portal
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Compliance Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Course Management
- Course Publishing
- Credit Card Processing
- Cross-system Integration
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Management
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Recovery
- Data Visualization
- Deal Management
- Decision Making
- Design Management
- Discount Management
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dues Management
- Dynamic Content
- E-commerce Integration
- Electronic Payments
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Field Sales Management
- File Sharing
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- High-Volume Sending
- Hosting
- Image Library
- Inbox Management
- Interaction Tracking
- Internationalization
- Kanban Board
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- Learning Management
- List Management
- Live Chat
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Media Import
- Member Communication
- Member Database
- Member Directory
- Member Portal
- Membership Renewals
- Mobile Access
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Currency
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Online Store Builder
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Order Management
- Payment Processing
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Pre-built Templates
- Predefined Rules
- Predictive Analytics
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Promotions Management
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
- Role-Based Permissions
- Scheduling
- Segmentation
- Shopping Cart
- Storyboarding
- Subscriber Management
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Third-Party Integrations
- Video Management
- Video Streaming
- Video Support
- Web Forms
- Website Management
- Website Publishing Options
- Workflow Automation
- eCommerce Management
Integrations
- Total integrations91
- 123FormBuilder
- AWeber
- ActiveCampaign
- Acuity Scheduling
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Amazon EC2
- Apollo.io
- Astra Pro
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Cloudbeds
- Delphi AI
- Digistore24
- Divi
- Drip
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- GoDaddy Website Builder
- Google Ads
- Google Analytics 360
- Google Workspace
- Gravity Forms
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Jotform
- JustCall
- Kajabi
- Keap
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- Looker
- ManyChat
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- Notion
- OnceHub
- OnePageCRM
- PandaDoc
- PayPal
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- RGE Studio
- RegFox
- Salesforce Sales Cloud
- SamCart
- Segment
- Shopify
- Shopify Plus
- Slack
- Squarespace
- Stripe
- Subsplash
- SurveyMonkey
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- Twilio
- Typeform
- VideoAsk
- WPForms
- WebinarJam
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
- Total integrations11
- 123FormBuilder
- AWeber
- ActiveCampaign
- Acuity Scheduling
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Amazon EC2
- Apollo.io
- Astra Pro
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Cloudbeds
- Delphi AI
- Digistore24
- Divi
- Drip
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- GoDaddy Website Builder
- Google Ads
- Google Analytics 360
- Google Workspace
- Gravity Forms
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Jotform
- JustCall
- Kajabi
- Keap
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- Looker
- ManyChat
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- Notion
- OnceHub
- OnePageCRM
- PandaDoc
- PayPal
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- RGE Studio
- RegFox
- Salesforce Sales Cloud
- SamCart
- Segment
- Shopify
- Shopify Plus
- Slack
- Squarespace
- Stripe
- Subsplash
- SurveyMonkey
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- Twilio
- Typeform
- VideoAsk
- WPForms
- WebinarJam
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
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