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ActiveCampaign vs Positive User Comparison (2026)
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Good recommendations?
ActiveCampaign
4.6
(2.5K)5
1.7K
4
682
3
118
2
33
1
29
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Positive User
4.5
(68)5
47
4
17
3
1
2
0
1
3
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.
Live chat that tells you who you speak with. Communicate personally or send automated messages.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
2.5K
5
4
3
2
1
1.7K
682
118
33
29
- Value for money
- Ease of use
- Features
- Customer support
77%
would recommend this app4.5
68
5
4
3
2
1
47
17
1
0
3
- Value for money
- Ease of use
- Features
- Customer support
84%
would recommend this appPros
“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”
MN
Mamute N.
Sales and Marketing Specialist
“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”
MS
Mark S.
Sales Director
“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”
MS
Mark S.
Sales Director
Pros
“We spent a lot of time and resources integrating User.com with our process and tools. But we had to move away from User.com.”
Eldar G.
CEO
“It offers a free 30-day trial version to familiarize you with its environment, Sarbacane is easy to use and very ergonomic.”
Francois P.
Service provider
“We are using User.com to welcome, onboard, support and reengage our users and customers.”
Izabela H.
Growth Catalyst
Cons
“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”
CA
Christopher A.
Commercial Director
“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”
KS
Kathryn S.
Owner
“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”
DT
Dan T.
CMO
Cons
“UX is terrible, even for experienced support people it's hard to navigate or find something, yes we used Intercom and Zendesk so we can easily compare them;- complicates very simple processes, so we always had to look for ways to overcome them or spend much more time solving them, instead of focusing on providing excellent support to our customers;- it provides so many features, but they are all basic or limited, so we usually had to think about how to create another workaround for the missing thing in User.com instead of doing our job;- hidden charges for attached files in letters/chats, this information is not on their pricing page.”
Eldar G.
CEO
- Vendor responds to reviews
- Last review3 days ago
- Vendor responds to reviews
- Last reviewa month ago
Key features
- Total features180
- 2-Way Messaging
- @mentions
- A/B Testing
- AI
- AI Copilot
- AI Copy Generation
- AI SMS
- AI Sorting
- AI Text Generation
- AI Text Summarization
- AI Text-to-Speech
- AI Writing Assistant
- AI/Machine Learning
- API
- API Integration
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Inventory Management
- Ad Optimization
- Adaptive Learning
- Advanced Customization
- Advertising Management
- Affiliate Management
- Alerts
- Alerts - Mortgage CRM
- Alerts/Escalation
- Alerts/Notifications
- Algorithmic Attribution
- Amortization Schedule
- Analysis
- Analytics
- App Notifications
- Apple Calendar Integration
- Application Management
- Appointment Management
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Attribution Modeling
- Audience Targeting
- Auto-Dialer
- Autofill
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Replies
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automatic Replies
- Automatic URL Shortening
- Autonomous Task Execution
- Autoresponders
- B2B Attribution
- B2C Attribution
- Basic Reporting
- Batch Processing
- Batch Uploading
- Behavior Analytics
- Behavior Tracking
- Behavioral Triggering
- Best Time of Day Scheduling
- Blacklist and Whitelist
- Blended Call Center
- Borrower Management
- Brand Guidelines
- Brand Reputation
- Brand Safety
- Brand Tracking
- Breadth of Partner Applications
- Budget Management
- Budget Pacing
- Budgeting
- Budgeting/Forecasting
- Build
- Building and Personalizing Emails
- Bulk Editing
- Bulk SMS
- Bulk WhatsApp Messaging
- Business Card/Badge Scanning
- Business Process Automation
- Business Process Control
- Buyer Intelligence
- CAN-SPAM Compliance
- CRM
- CRM & CDP Integration
- CRM Integration
- CRM/Email Integrations
- Calendar
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Center Features
- Call Center Management
- Call Logging
- Call Monitoring
- Call Recording
- Call Scripting
- Calls and Voice
- Campaign Analytics
- Campaign Dashboard
- Campaign Management
- Campaign Optimization
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign performance
- Canned Responses
- Cart Abandonment
- Case Management
- Catalog Management
- Channel Management
- Chat/Messaging
- Chatbot
- Click Tracking
- Client Database
- Client Management
- Close Ecosystem API
- Collaboration Tools
- Commenting/Notes
- Commercial Mortgages
- Commission Management
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance - Mortgage CRM
- Compliance Management
- Conditional Logic
- Configurable Workflow
- Confirmations/Reminders
- Consent Management
- Contact Database
- Contact Management
- Contact Management - Mortgage CRM
- Content
- Content Ideas
- Content Library
- Content Management
- Content Marketing
- Content Publishing Options
- Contextual Targeting
- Contract/License Management
- Conversational Campaign Setup
- Conversational Messaging
- Conversion Rate Optimization
- Conversion Tracking
- Conversion Viability
- Convert to PDF
- Correlation Analysis
- Creative Optimization
- Credit Reporting
- Cross Channel Attribution
- Cross-Channel Orchestration
- Cross-Device Attribution
- Cross-system Integration
- Custom Attribution
- Custom Reporting
- Customer Activity Tracking
- Customer Contract Management
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Service Analytics
- Customer Social Profiles
- Customer Statements
- Customer Support
- Customer Support Portal
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Scoring
- Customizable Templates
- Customization
- Customization Interface
- Dashboard Creation
- Data Capture and Transfer
- Data Enrichment
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Recovery
- Data Security
- Data Segmentation
- Data Sourcing
- Data Synchronization
- Data Visualization
- Data Visualizations
- Deadline Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Employee Activity Monitoring
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- File Sharing
- File Transfer
- Forms Management
- Full Text Search
- Geotargeting
- Help Desk Management
- Image Library
- Inbound Call Center
- Interaction Tracking
- Internal Chat Integration
- Knowledge Base Management
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- MMS
- Manual Dialer
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Message Personalization
- Mobile Access
- Mobile Alerts
- Mobile Coupons
- Mobile Optimization
- Monitoring
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Notification Scheduling
- Offline Form
- Outbound Call Center
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Proactive Chat
- Progress Tracking
- Prospecting Tools
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-time Consumer-facing Chat
- Referral Tracking
- Reminders
- Remote Support
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Role-Based Permissions
- SMS Marketing
- SMS Notifications
- Sales Analytics
- Sales Pipeline Management
- Sales Reports
- Scheduled Messaging
- Search Marketing
- Search/Filter
- Segmentation
- Self Service Portal
- Signature Management
- Social Marketing
- Social Media Integration
- Social Promotion
- Softphone
- Source Tracking
- Spam Blocker
- Subscriber Management
- Support Ticket Management
- Surveys & Feedback
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Text Editing
- Third-Party Integrations
- Ticket Management
- Time Zone Tracking
- Transcripts/Chat History
- Transfers/Routing
- Visual Analytics
- Web Forms
- Web Notifications
- Web-based Deployment
- Website Integration
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- Total features180
- 2-Way Messaging
- @mentions
- A/B Testing
- AI
- AI Copilot
- AI Copy Generation
- AI SMS
- AI Sorting
- AI Text Generation
- AI Text Summarization
- AI Text-to-Speech
- AI Writing Assistant
- AI/Machine Learning
- API
- API Integration
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Inventory Management
- Ad Optimization
- Adaptive Learning
- Advanced Customization
- Advertising Management
- Affiliate Management
- Alerts
- Alerts - Mortgage CRM
- Alerts/Escalation
- Alerts/Notifications
- Algorithmic Attribution
- Amortization Schedule
- Analysis
- Analytics
- App Notifications
- Apple Calendar Integration
- Application Management
- Appointment Management
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Attribution Modeling
- Audience Targeting
- Auto-Dialer
- Autofill
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Replies
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automatic Replies
- Automatic URL Shortening
- Autonomous Task Execution
- Autoresponders
- B2B Attribution
- B2C Attribution
- Basic Reporting
- Batch Processing
- Batch Uploading
- Behavior Analytics
- Behavior Tracking
- Behavioral Triggering
- Best Time of Day Scheduling
- Blacklist and Whitelist
- Blended Call Center
- Borrower Management
- Brand Guidelines
- Brand Reputation
- Brand Safety
- Brand Tracking
- Breadth of Partner Applications
- Budget Management
- Budget Pacing
- Budgeting
- Budgeting/Forecasting
- Build
- Building and Personalizing Emails
- Bulk Editing
- Bulk SMS
- Bulk WhatsApp Messaging
- Business Card/Badge Scanning
- Business Process Automation
- Business Process Control
- Buyer Intelligence
- CAN-SPAM Compliance
- CRM
- CRM & CDP Integration
- CRM Integration
- CRM/Email Integrations
- Calendar
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Center Features
- Call Center Management
- Call Logging
- Call Monitoring
- Call Recording
- Call Scripting
- Calls and Voice
- Campaign Analytics
- Campaign Dashboard
- Campaign Management
- Campaign Optimization
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign performance
- Canned Responses
- Cart Abandonment
- Case Management
- Catalog Management
- Channel Management
- Chat/Messaging
- Chatbot
- Click Tracking
- Client Database
- Client Management
- Close Ecosystem API
- Collaboration Tools
- Commenting/Notes
- Commercial Mortgages
- Commission Management
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance - Mortgage CRM
- Compliance Management
- Conditional Logic
- Configurable Workflow
- Confirmations/Reminders
- Consent Management
- Contact Database
- Contact Management
- Contact Management - Mortgage CRM
- Content
- Content Ideas
- Content Library
- Content Management
- Content Marketing
- Content Publishing Options
- Contextual Targeting
- Contract/License Management
- Conversational Campaign Setup
- Conversational Messaging
- Conversion Rate Optimization
- Conversion Tracking
- Conversion Viability
- Convert to PDF
- Correlation Analysis
- Creative Optimization
- Credit Reporting
- Cross Channel Attribution
- Cross-Channel Orchestration
- Cross-Device Attribution
- Cross-system Integration
- Custom Attribution
- Custom Reporting
- Customer Activity Tracking
- Customer Contract Management
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Service Analytics
- Customer Social Profiles
- Customer Statements
- Customer Support
- Customer Support Portal
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Scoring
- Customizable Templates
- Customization
- Customization Interface
- Dashboard Creation
- Data Capture and Transfer
- Data Enrichment
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Recovery
- Data Security
- Data Segmentation
- Data Sourcing
- Data Synchronization
- Data Visualization
- Data Visualizations
- Deadline Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Employee Activity Monitoring
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- File Sharing
- File Transfer
- Forms Management
- Full Text Search
- Geotargeting
- Help Desk Management
- Image Library
- Inbound Call Center
- Interaction Tracking
- Internal Chat Integration
- Knowledge Base Management
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- MMS
- Manual Dialer
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Message Personalization
- Mobile Access
- Mobile Alerts
- Mobile Coupons
- Mobile Optimization
- Monitoring
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Notification Scheduling
- Offline Form
- Outbound Call Center
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Proactive Chat
- Progress Tracking
- Prospecting Tools
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-time Consumer-facing Chat
- Referral Tracking
- Reminders
- Remote Support
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Role-Based Permissions
- SMS Marketing
- SMS Notifications
- Sales Analytics
- Sales Pipeline Management
- Sales Reports
- Scheduled Messaging
- Search Marketing
- Search/Filter
- Segmentation
- Self Service Portal
- Signature Management
- Social Marketing
- Social Media Integration
- Social Promotion
- Softphone
- Source Tracking
- Spam Blocker
- Subscriber Management
- Support Ticket Management
- Surveys & Feedback
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Text Editing
- Third-Party Integrations
- Ticket Management
- Time Zone Tracking
- Transcripts/Chat History
- Transfers/Routing
- Visual Analytics
- Web Forms
- Web Notifications
- Web-based Deployment
- Website Integration
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
Integrations
- Total integrations89
- 123FormBuilder
- 1ShoppingCart
- Acuity Scheduling
- Adobe Acrobat
- Adobe Commerce
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Amazon EC2
- Apollo.io
- Astra Pro
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Cloudbeds
- CoreCommerce
- Delphi AI
- Digistore24
- Divi
- Drupal
- EKM
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- FreshMail
- FullContact
- GoDaddy Website Builder
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Drive
- Google Forms
- Google Workspace
- Gravity Forms
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Joomla
- Jotform
- JustCall
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- Looker
- ManyChat
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- Notion
- OnceHub
- OnePageCRM
- PandaDoc
- Pinnacle Cart
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- PrestaShop
- Proposify
- QuickBooks Online
- RGE Studio
- RegFox
- Salesforce Sales Cloud
- SamCart
- Segment
- Shift4Shop
- Shopify
- Shopify Plus
- Slack
- Squarespace
- Stripe
- Stripe Billing
- Subsplash
- SurveyMonkey
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- Trello
- Twilio
- Twitter/X
- Typeform
- VideoAsk
- WPForms
- WebinarJam
- Weebly
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- Woodpecker
- WordPress
- Zanda (formerly Power Diary)
- Zapier
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
- Total integrations39
- 123FormBuilder
- 1ShoppingCart
- Acuity Scheduling
- Adobe Acrobat
- Adobe Commerce
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Amazon EC2
- Apollo.io
- Astra Pro
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Cloudbeds
- CoreCommerce
- Delphi AI
- Digistore24
- Divi
- Drupal
- EKM
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- FreshMail
- FullContact
- GoDaddy Website Builder
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Drive
- Google Forms
- Google Workspace
- Gravity Forms
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Joomla
- Jotform
- JustCall
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- Looker
- ManyChat
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- Notion
- OnceHub
- OnePageCRM
- PandaDoc
- Pinnacle Cart
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- PrestaShop
- Proposify
- QuickBooks Online
- RGE Studio
- RegFox
- Salesforce Sales Cloud
- SamCart
- Segment
- Shift4Shop
- Shopify
- Shopify Plus
- Slack
- Squarespace
- Stripe
- Stripe Billing
- Subsplash
- SurveyMonkey
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- Trello
- Twilio
- Twitter/X
- Typeform
- VideoAsk
- WPForms
- WebinarJam
- Weebly
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- Woodpecker
- WordPress
- Zanda (formerly Power Diary)
- Zapier
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
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