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Adobe Target
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
UX researching tool
Table of Contents
Adobe Target - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: November 2025
Adobe Target overview
What is Adobe Target?
Adobe Target is an intuitive and user-friendly UX researching tool. It was specifically created to help marketing teams with targeting, AI testing, scaling automation and omnichannel marketing. The solution allows users to send customized deals and messages to engage customers. Users are offered key features such as automated behavioral targeting, A/B testing, location-based targeting, cross-selling and more.
Starting price
Alternatives
with better value for money
Adobe Target’s user interface
Adobe Target reviews
Overall rating
4.0
/5
6
Positive reviews
83
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend7.33/10
5
4
3
2
1
1
4
1
0
0
Adobe Target's key features
Most critical features, based on insights from Adobe Target users:
All Adobe Target features
Features rating:
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Adobe Target integrations (9)
Integrations rated by users
We looked at 6 user reviews to identify which products are mentioned as Adobe Target integrations and how users feel about them.
Integration rating: 4.0 (3)
“To use custom data points in tests was pretty important since Analytics was already built out. ”
tim s.
Consultant
Integration rating: 5.0 (1)
Adobe Target support options
Typical customers
Platforms supported
Support options
Training options
Adobe Target FAQs
Adobe Target has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
These products have better value for money
Q. What languages does Adobe Target support?
Adobe Target supports the following languages:
Chinese (Simplified), English, French, German, Hebrew, Italian, Japanese, Korean, Portuguese, Russian, Slovak, Spanish, Thai
Q. Does Adobe Target offer an API?
Yes, Adobe Target has an API available for use.
Q. What level of support does Adobe Target offer?
Adobe Target offers the following support options:
Email/Help Desk, Chat, Knowledge Base