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Adobe Real-Time CDP Logo

Privacy centric customer data platform software

Last updated: July 2023

Adobe Real-Time CDP Pricing, Features, Reviews and Alternatives

Adobe Real-Time CDP product overview

What is Adobe Real-Time CDP?

Adobe Real-Time Customer Data Platform enables marketers to collect, normalize, and govern b2b and b2c data, unifying it into real-time profiles that can be activated across any channel. Engage consumers and business accounts with consistent experiences using unified, real-time person and account-based profiles made up of consumer and professional data, all protected by the industry’s most functional data management and privacy tools.

Key benefits of using Adobe Real-Time CDP

Unify and Normalize Customer Data

Unify and normalize known and pseudonymous customer data across all online and offline sources to create real-time, actionable b2b and b2c customer profiles. Ensure enterprise systems and teams use consistent data to understand customers across their devices, improving engagement and streaming data for real-time insights and faster time to market.

End-to-End Audience Management

Enrich and segment unified profiles in real time. With AI-powered insights, create complete audiences for targeted and relevant campaigns. Boost efficiency with prebuilt workflows that understand data sources and activate them downstream. Find new customers and respond quickly to changing behaviors with look-alike audiences and propensity scoring. Centrally manage audiences, including those built in other applications, and augment them with profiles federated from Aws Redshift, Azure Synapse, Databricks, Google BigQuery, and Snowflake.

Boost Marketing Effectiveness

Enhance marketing across the funnel with data-rich audiences. Retain scale by associating durable identifiers with customer profiles. Securely collaborate on first-party data and audiences with trusted partners. Reach your audience with advertising-focused integrations that don’t rely on outdated identifiers.

Data Governance Tools

Manage customer data across all business lines from a centralized platform. Stay compliant with transparent tools for consent collection, data labeling, policy creation, and data usage enforcement. Prevent activation of sensitive data and manage consumer data requests with both an api and user-friendly interface. View data sources and policies before activating audiences.

Real-Time Customer Experiences

Activate b2c and b2b audiences in real time on Adobe and non-Adobe marketing applications. Deliver targeted customer experiences and in-the-moment personalization. Strengthen cross-channel campaigns by activating both known and unknown data. Orchestrate customer journeys on an easy-to-use canvas, leveraging partner data, use-case playbooks, and an Ai Assistant for better audience activation.

Enhanced Audience Discovery

Enhance advertising by reaching customers where they are and measuring effectiveness with security at the core. Identify high-value audiences for campaign planning and discover where they can be reached across premium publishers. Enable advertisers and publishers to collaborate on campaigns that best target and reach audiences across multiple channels. Understand campaign performance at an aggregate level while maintaining the highest level of customer privacy. Boost efficiency with an Ai Assistant to streamline workflows and enhance productivity, quickly accessing product information, troubleshooting issues, or learning new concepts. Perform tasks faster, whether exploring data or understanding operational insights.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat
Phone Support
Knowledge Base
FAQs/Forum
Email/Help Desk

Training options

Live Online
Webinars
Documentation
Videos

Adobe Real-Time CDP pricing information

Value for money

4.3

/5

5

Starting from

ic-pricetag

No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Adobe Real-Time CDP features

Functionality

4.4

/5

5

Total features

38

4 categories

Most valued features by users

API
Third-Party Integrations
Access Controls/Permissions
Alerts/Notifications
Activity Dashboard
Data Visualization
Activity Tracking
Real-Time Data

Functionality contenders

Adobe Real-Time CDP users reviews

Overall Rating

4.2

/5

5

Positive reviews

80

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6.8/10
Rating distribution

5

4

3

2

1

2

2

1

0

0

Overall rating contenders

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Pedro C.

Industrial Automation, 201-500 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Information improvement

Reviewed a year ago
Pros

The software compiles the collected information in real time.

Cons

The learning curve of the software is high and so is the cost.

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Henrique C.

Construction, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Excelente Software

Reviewed a year ago

Recomendo formação para potências o uso do software.

Pros

Sotfware de excelente performance como base de dados. A possibilidade de comunicar em várias plataformas (redes-sociais, email, sms, etc) potencia a eficácia da chedada da mensagem aos clientes.

Cons

Não é muito fácil migrar informações de outros programas para este software.

Showing original review in Portuguese. See translation

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Mohamed E.

Food & Beverages, 10,001+ employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Good product for managing database

Reviewed 2 years ago

Very useful in many ways as it allows us to give accurate results in a quick time.

Pros

When collecting clients' data, it helps manage them throughout different channels using this software.

Cons

This software doesn't support merging but it gives me the ability to integrate.

MZ
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Mauri Z.

Information Technology and Services, 501-1,000 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Adobe real time

Reviewed 2 years ago
Pros

La semplicità della grafica e la facilità nel installare tale software

Cons

I continui crash del programma e la lentezza del caricare il tutto

Showing original review in Italian. See translation

PP
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Patrícia P.

Professional Training & Coaching, 51-200 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Bom programa

Reviewed 2 years ago

A programação é intuitiva.

Pros

Bom programa para gerir dados de markting

Cons

Ainda não tenho nada que possa criticar neste programa

Showing original review in Portuguese. See translation

Adobe Real-Time CDP FAQs

Q. What type of pricing plans does Adobe Real-Time CDP offer?

Adobe Real-Time CDP has the following pricing plans:
Pricing model: Subscription


Q. Who are the typical users of Adobe Real-Time CDP?

Adobe Real-Time CDP has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Adobe Real-Time CDP support?

Adobe Real-Time CDP supports the following languages:
Chinese (Simplified), Chinese (Traditional), English, French, German, Italian, Japanese, Korean, Portuguese, Spanish


Q. Does Adobe Real-Time CDP offer an API?

Yes, Adobe Real-Time CDP has an API available for use.


Q. What other apps does Adobe Real-Time CDP integrate with?

Adobe Real-Time CDP integrates with the following applications:
Salesforce Service Cloud, Microsoft SQL Server, Adobe Campaign, Azure Data Lake Storage, Adobe Commerce, Amazon S3, Amazon Redshift, Azure Files, Salesforce Marketing Cloud, Dynamics 365 Customer Insights, Braze, HubSpot CMS Hub, PostgreSQL, SAP Commerce Cloud, PathFactory, Adobe Analytics, MySQL, Veeva CRM, MariaDB, Zoho CRM Plus, SugarCRM, Azure Blob Storage, Pendo, Google Ads, Adobe Customer Journey Analytics, Mixpanel, Salesforce Customer360, Mailchimp, Google Cloud Storage, Marketo Engage, Amazon Kinesis, OneTrust, Oracle Eloqua Marketing Automation, Snowflake


Q. What level of support does Adobe Real-Time CDP offer?

Adobe Real-Time CDP offers the following support options:
Chat, Phone Support, Knowledge Base, FAQs/Forum, Email/Help Desk

Common Adobe Real-Time CDP comparisons

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