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Demandbase One

B2B marketing software for account-based marketing

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Demandbase One Pricing, Features, Reviews and Alternatives

Demandbase One product overview

What is Demandbase One?

Demandbase ABM Platform is a cloud-based B2B and accounts-based marketing automation solution specifically built to target your most valued accounts. The range of marketing tools offered by Demandbase are covered in 4 categories: Measurement, Advertising, Personalization and Conversion. Within these categories are features such as account-based advertising and retargeting, live chat, web analytics and a campaign performance monitor.

Key benefits of using Demandbase One

  • Demandbase focuses on account-based marketing, with specific features to automate account-based advertising and retargeting, as well as website personalization for target audiences.

  • Account-based visitor identification for Live Chat: Configure your live-chat tool to offer targeted engagement to specific companies and accounts. Route specific chat sessions to reps or departments.

  • Website user behavior analytics: See which companies are coming to your website in real-time, which pages they are viewing and which content they are engaging with. Segment users and measure traffic by industry, revenue, account status and more.

  • Third party web analytics integrations: Google Analytics, Adobe Analytics.

  • Third party live-chat integrations: BoldChat, LivePerson.

  • Third party marketing automation integrations: Aprimo, Oracle Marketing Cloud, ExactTarget, Marketo, Salesforce Pardot.

  • Third party CMS integrations: Acquia, Adobe Experience Manager, Adobe Target, Ektron, ExactTarget, GetSmartContent, Drupal, Limelight, Optimizely.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Demandbase One features

    Functionality

    4.1

    /5

    13

    Total features

    18

    5 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    Third Party Integrations
    Engagement Tracking
    Multi-Channel Marketing
    Campaign Personalization
    Customer Journey Mapping
    Target Account Identification

    Demandbase One users reviews

    Overall Rating

    4.3

    /5

    13

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7.46/10
    Rating distribution

    5

    4

    3

    2

    1

    8

    2

    2

    1

    0

    Pros
    So far, my experience has been good. They have a really solid CSM team and have been very responsive.

    EO

    Erin O.

    Overall pretty happy with it as it does provide great insights.

    AR

    Anonymous Reviewer

    I love the intuitive ability of the account scoring feature and while we hadn't setup lead scoring as well, I can imagine it's just as valuable for companies who use leads and get a lot of them.
    AvatarImg

    Emily S.

    Cons
    The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export.

    AR

    Anonymous Reviewer

    Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand.
    AvatarImg

    Dan L.

    That we can only operate it in incognito mode which is frustrating. Also it can sometimes be glitchy but not enough to be annoying.

    AR

    Anonymous Reviewer

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    I love the insights, very actionable.

    Reviewed 3 years ago
    Pros

    I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides. Being able to see which companies and accounts are actively searching for our solution helps our team make very timely touch points.

    Cons

    I wish I could add more keywords to track. If I had more flexibility there I'd love it.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Intent Data to Better Target

    Reviewed 2 years ago

    So far, my experience has been good. They have a really solid CSM team and have been very responsive.

    Pros

    DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts.

    Cons

    The ad-serving capability is manual (meaning you have to provide their team with all of the assets and lists and their team sets up the campaigns and manages them. I have used other tools in the past (e.g. 6Sense and Terminus) where they just allow you to run the campaigns directly from their platform, which seems easier and faster.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend1/10

    Share this review:

    Does not Provide Enough Information

    Reviewed a year ago

    Overall, this may be a great tool for organizations with great sfdc information. However, not all organizations have great information. Especially ones that are still learning and growing rapidly. If your company is still growing, then this isn't the tool for you. There are other tools out there that can be more helpful for your outbound and inbound teams.

    Pros

    It's nice that it gives you insights on how and who (company) to connect with.

    Cons

    I've used this tool for over 3 years and nothing has changed about the tool. It's rare to see anyone generate opportunities from the tool. It takes a very long time to get the tool out to everyone and once you do, the information is rarely correct. It'll provide you with lead information for other reps. If your company doesn't have great sfdc information then this tool will not be great for your organization. The customer support is not great. The sales reps make a lot of false promises and when asked about issues with the tool they don't have any answers. The tool is like advertising, nothing is guaranteed and the support team can't say much when it comes to help and issues.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Loads of great engagement features

    Reviewed 2 years ago

    Overall pretty happy with it as it does provide great insights.

    Pros

    This is a really useful tool for our sales teams in terms of seeing if their prospects are engaged. Really valuable from a sales and marketing perspective.

    Cons

    I really wasn't impressed with the reporting aspect. Not simple at all and a rather confined process.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    SDR must have

    Reviewed 3 years ago
    Pros

    There are so many insight about what companies are doing and how they are interacting with your site. The visibility is so helpful with my day to day.

    Cons

    I do not always agree with the rankings, but It is never an issue

    Demandbase One FAQs and common questions

    Q. Who are the typical users of Demandbase One?

    Demandbase One has the following typical customers:
    Large Enterprises, Mid Size Business


    Q. What languages does Demandbase One support?

    Demandbase One supports the following languages:
    English


    Q. Does Demandbase One offer an API?

    No, Demandbase One does not have an API available.

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