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Demandbase One

Demandbase One™ | Go-to-Market Platform

Demandbase One - 2025 Pricing, Features, Reviews & Alternatives

Table of Contents

What is Demandbase One?

The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey. You'll get a single pane of glass that connects every source of intelligence and insight — and every sales and marketing play — so you spot opportunities earlier, engage with them more intelligently, and close deals faster.

Create precise audiences using our Account Intelligence, your CRM and MAP data, intent signals, technographics, and more. Then leverage additional capabilities for greater precision and control: the only B2B advertising platform optimized to reach whole buying teams, increase website conversions with personalization, and coordinate meaningful customer.

Benefits of using Demandbase One

Demandbase focuses on account-based marketing, with specific features to automate account-based advertising and retargeting, as well as website personalization for target audiences.

Account-based visitor identification for Live Chat: Configure your live-chat tool to offer targeted engagement to specific companies and accounts. Route specific chat sessions to reps or departments.

Website user behavior analytics: See which companies are coming to your website in real-time, which pages they are viewing and which content they are engaging with. Segment users and measure traffic by industry, revenue, account status and more.

Third party web analytics integrations: Google Analytics, Adobe Analytics.

Third party live-chat integrations: BoldChat, LivePerson.

Third party marketing automation integrations: Aprimo, Oracle Marketing Cloud, ExactTarget, Marketo, Salesforce Pardot.

Third party CMS integrations: Acquia, Adobe Experience Manager, Adobe Target, Ektron, ExactTarget, GetSmartContent, Drupal, Limelight, Optimizely.

Starting from

No pricing info

Alternatives with better value for money

Demandbase One's key features

Most critical features, based on insights from Demandbase One users:

B2B Lead Generation

3.0

(5)

ROI Tracking

3.7

(3)

Target Account Identification

4.5

(4)

Campaign Personalization

3.0

(2)

Third-Party Integrations

4.0

(3)

Contact Database

0.0

(0)

All Demandbase One features

Features rating:

4.2

(17)

Engagement Tracking

4.5

(2)

Alerts/Notifications

4.0

(1)

Audience Targeting

5.0

(1)

Reporting/Analytics

4.7

(3)

Competitive Analysis

4.5

(2)

Content Marketing

4.0

(1)

Multi-Channel Attribution

3.5

(2)

Customer Journey Mapping

3.0

(1)

Performance Metrics

4.0

(1)

Activity Dashboard

(0)

Intent Data

(0)

Keyword Tracking

(0)

Marketing Automation

(0)

Multi-Channel Communication

(0)

Multi-Channel Marketing

(0)

Personalization

(0)

Predictive Analytics

(0)

Prioritization

(0)

Real-Time Data

(0)

Real-Time Notifications

(0)

Sales Pipeline Management

(0)

Segmentation

(0)

Territory Management

(0)

Web Traffic Reporting

(0)

Website Analytics

(0)

AI/Machine Learning

(0)

Behavior Tracking

(0)

Campaign Analytics

(0)

Campaign Management

3.0

(1)

Campaign Tracking

(0)

CRM

4.0

(2)

Customer Profiles

(0)

Customer Segmentation

(0)

Customizable Fields

(0)

Customizable Reports

(0)

Dashboard

(0)

Data Cleansing

(0)

Data Enrichment

(0)

Data Import/Export

(0)

Data Synchronization

(0)

Data Visualization

(0)

Digital Asset Management

(0)

For Sales Teams/Organizations

(0)

Demandbase One alternatives

Demandbase One

4.4

(17)

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.0

Features

4.2

Value for Money

3.6

Customer Support

3.8

ZoomInfo Sales

4.1

(295)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.3

Features

4.3

Value for Money

3.6

Customer Support

3.8

Outreach

4.4

(298)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.2

Features

4.4

Value for Money

4.2

Customer Support

4.1

Brandfolder

4.7

(442)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.6

Features

4.5

Value for Money

4.6

Customer Support

4.7

Demandbase One integrations (36)

Integrations rated by users

We looked through 17 user reviews, to identify which products are mentioned as Demandbase One integrations, and what is the users perception.

HubSpot Marketing Hub

Integration rating: 4.0 (1)

Salesforce Sales Cloud

Integration rating: 4.0 (1)

Demandbase One support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

FAQs/Forum

Knowledge Base

Chat

Training options

Videos

Documentation

Webinars

Live Online

Demandbase One reviews

Overall rating

4.4

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend7.53/10

Rating distribution

Pros

DemandBase has been great across the board. Our support team is great and provided us with tips on how to best leverage the tool.

Verified reviewer

Anonymity request

So far, my experience has been good. They have a really solid CSM team and have been very responsive.

Erin O.

Marketing Director

As a Salesforce administrator, I especially love the SFDC integration of Demandbase for starters. But I love the UI of the tool itself, that you can add custom tags & fields & dashboard/report views.

Emily S.

Sales Operations Manager

Cons

The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export.

Verified reviewer

Anonymity request

Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand.

Dan L.

Marketing Operations Manager

That we can only operate it in incognito mode which is frustrating. Also it can sometimes be glitchy but not enough to be annoying.

Verified reviewer

Anonymity request

Read all reviews

Demandbase One FAQs

Q. Who are the typical users of Demandbase One?

Demandbase One has the following typical customers:
Large Enterprises, Mid Size Business

These products have better value for money

Q. What languages does Demandbase One support?

Demandbase One supports the following languages:
English

Q. Does Demandbase One offer an API?

Yes, Demandbase One has an API available for use.

Q. What other apps does Demandbase One integrate with?

Demandbase One integrates with the following applications:
HubSpot Marketing Hub, Amazon S3, Amazon Redshift, DataGrail, Gmail, Sendoso, Outreach, Uberflip, Adobe Target, SalesLoft, Drift, WordPress, PathFactory, Marketo Sales Connect, Adobe Analytics, Intellimize, Folloze, Domo, Slack, Tableau, LinkedIn for Business, Alyce, Marketo Engage, Microsoft Power BI, Crossbeam, HubSpot CRM, Qualified, Oracle Eloqua Marketing Automation, Snowflake

Q. What level of support does Demandbase One offer?

Demandbase One offers the following support options:
FAQs/Forum, Knowledge Base, Chat