Demandbase ABM Platform Pricing, Features, Reviews & Alternatives

Demandbase ABM Platform

B2B marketing software for account-based marketing

4.45/5 (11 reviews)

Demandbase ABM Platform overview

What is Demandbase ABM Platform?

Demandbase ABM Platform is a cloud-based B2B and accounts-based marketing automation solution specifically built to target your most valued accounts. The range of marketing tools offered by Demandbase are covered in 4 categories: Measurement, Advertising, Personalization and Conversion. Within these categories are features such as account-based advertising and retargeting, live chat, web analytics and a campaign performance monitor.

Demandbase focuses uniquely on accounts-based marketing - a unique, targeted approach to B2B marketing. Demandbase helps to target and personalize campaigns from advertising through to on-site content delivery, with sales conversion tools to secure leads at the final stage of the funnel and built-in analytics to visualize and better understand the success of your campaigns.

Demandbase bridges the gap between account-based marketing automation and campaign analytics, connect website activity, marketing campaigns, online advertising and revenue. It does this by providing a range of features such as web analytics and user behavior reporting; live chat, lead capturing, scoring and lead routing; along with content creation, audience segmentation and personlized re-targeting.

Optimize accounts-based marketing by using the Performance Manager in Demandbase to track the activity of specific groups, such as your most important prospects and customers, using this audience data to create targeted marketing campaigns. The Demandbase team will then review your campaign creatives before launch. As the campaign runs, the software will track and compare campaign performance with website activity.

You can use the actionable insights provided by the Demandbase Performance Manager to create targeted, personalized advertising messages to publish in real-time across third-party, publisher sites. Demandbase then targets impressions on third-party publisher sites in real time. The software also measures your target customer activity on your own site and connects it to ad spend and revenue.

Along with building and analyzing account-based marketing campaigns, Demandbase can also be used for better lead management. The simple form builder in Demandbase lets you capture leads and distribute this information to the most relevant people. In order to improve bounce rate, Demandbase shows a short form to your prospects to fill out, while automatically capturing vital company information in real-time in the background.
www.demandbase.com

Pricing

Value for money
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Devices

Business size

S
M
L

Markets

United States, Canada

Supported languages

English
Demandbase ABM Platform screenshot: Corporate accpunt view in SAP CRM On DemandDemandbase B2B Marketing CloudDemandbase ABM Platform screenshot: Account activity overview in SAP CRM On DemandDemandbase ABM Platform screenshot: Key actionable insights in DemandbaseDemandbase ABM Platform screenshot: Use Demandbase to monitor campaign performanceDemandbase ABM Platform screenshot: Measure the activity of targeted accounts in DemandbaseDemandbase ABM Platform screenshot: Use Demandbase to connect campaigns, accounts and website activityDemandbase ABM Platform screenshot: Demandbase and Google Analytics integrationDemandbase ABM Platform screenshot: Demandbase lead capture form
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Demandbase ABM Platform user reviews

Value for money
Features
Ease of use
Customer support
  3.5
  4.2
  4.2
  3.8
Talmage E.

I love the insights, very actionable.

Used daily for less than 6 months
Reviewed 2019-05-16
Review Source: Capterra

Pros
I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides. Being able to see which companies and accounts are actively searching for our solution helps our team make very timely touch points.

Cons
I wish I could add more keywords to track. If I had more flexibility there I'd love it.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Erin O.

Intent Data to Better Target

Used daily for less than 6 months
Reviewed 2020-05-05
Review Source: Capterra

So far, my experience has been good. They have a really solid CSM team and have been very responsive.

Pros
DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts.

Cons
The ad-serving capability is manual (meaning you have to provide their team with all of the assets and lists and their team sets up the campaigns and manages them. I have used other tools in the past (e.g. 6Sense and Terminus) where they just allow you to run the campaigns directly from their platform, which seems easier and faster.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Lots of great features, if you pay top dollar

Used monthly for 1-2 years
Reviewed 2019-02-05
Review Source: Capterra

Customer service was slow to respond to my inquiries and routinely provided little to no help. After our most recent campaign and the reporting difficulties we faced, we were pitched on a new analytics platform they have available (for a large fee on top of what we already pay). I was not impressed with our first campaign run and have low expectations moving forward.

Pros
It gave us the ability to target the exact accounts we wanted to no matter where they were on the web in multiple ad formats.

Cons
The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export. Even still, you were confined to the metrics that they defined, and those definitions were anything but simple. It took me 10 times longer than it should have to create a concise and easy to digest report from our efforts in our most recent campaign.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Anonymous

Loads of great engagement features

Used daily for 6-12 months
Reviewed 2019-11-26
Review Source: Capterra

Overall pretty happy with it as it does provide great insights.

Pros
This is a really useful tool for our sales teams in terms of seeing if their prospects are engaged. Really valuable from a sales and marketing perspective.

Cons
I really wasn't impressed with the reporting aspect. Not simple at all and a rather confined process.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Lauren M.

SDR must have

Used daily for 6-12 months
Reviewed 2018-11-27
Review Source: Capterra

Pros
There are so many insight about what companies are doing and how they are interacting with your site. The visibility is so helpful with my day to day.

Cons
I do not always agree with the rankings, but It is never an issue

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Demandbase ABM Platform pricing

Contact the sales team at Demandbase for a quote

Demandbase ABM Platform features

Analytics/ROI Tracking
Campaign Management
Engagement Analytics
Multi-Channel Marketing
Reporting/Analytics
Third Party Integrations

API (676 other apps)
Activity Dashboard (536 other apps)
Alerts/Notifications (408 other apps)
Campaign Analytics (429 other apps)
Contact Management (381 other apps)
Content Management (456 other apps)
Customizable Branding (417 other apps)
Customizable Templates (440 other apps)
Data Import/Export (480 other apps)
Performance Metrics (371 other apps)
Reporting & Statistics (546 other apps)
Search/Filter (434 other apps)
Social Media Integration (394 other apps)
Template Management (415 other apps)

Videos and tutorials

Additional information for Demandbase ABM Platform

Key features of Demandbase ABM Platform

  • Marketing campaign performance manager
  • Account-based advertising
  • Account-based re-targeting
  • Build and manage audiences
  • Website visitor segmentation & targeting
  • Personalized content creation
  • Real-time content delivery
  • Website activity measurement
  • Website user behavior analytics
  • Web analytics & revenue reports
  • Sales Accelerator dashboards
  • Live-chat visitor identification
  • Live-chat routing
  • Demandbase forms for lead capture
  • Lead distribution
  • Lead scoring
  • 3rd party web analytics integrations
  • 3rd party CMS integrations
  • 3rd party live-chat integrations
  • 3rd party marketing automation integrations
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Benefits

Demandbase focuses on account-based marketing, with specific features to automate account-based advertising and retargeting, as well as website personalization for target audiences.

Account-based visitor identification for Live Chat: Configure your live-chat tool to offer targeted engagement to specific companies and accounts. Route specific chat sessions to reps or departments.

Website user behavior analytics: See which companies are coming to your website in real-time, which pages they are viewing and which content they are engaging with. Segment users and measure traffic by industry, revenue, account status and more.

Third party web analytics integrations: Google Analytics, Adobe Analytics.

Third party live-chat integrations: BoldChat, LivePerson.

Third party marketing automation integrations: Aprimo, Oracle Marketing Cloud, ExactTarget, Marketo, Salesforce Pardot.

Third party CMS integrations: Acquia, Adobe Experience Manager, Adobe Target, Ektron, ExactTarget, GetSmartContent, Drupal, Limelight, Optimizely.