Additional information for AdScale
Key features of AdScale
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- Live budget optimization
- Single sign-on (SSO)
- White label report generator
- Automated reporting
- Cross accounts performance dashboard
- Click fraud protection
- Algorithmic bid & budget management
- Scheduled report distribution
- Instant alerts
- Benchmarking dashboard
- IP traffic monitoring
- Progress & trend analysis
- Real-time adjustments
- KPI visualization
- 24/7 bid optimization
- Advanced bidding tools
- Campaign optimization
- Actionable recommendations
- Custom detection & prevention settings
- Cross-account & cross-platform reports
- Support for various optimization goals
The budget module automatically allocates funds to each campaign on both a monthly and daily basis to optimize utilization of advertising budget.
The algorithmic bid module automatically controls bids and bid adjustments 24 hours a day for all keywords and ad placements.
Actionable recommendations can be generated from analysis of account objects, for campaign settings, keyword optimization, landing page performance, ad optimization and alerts, and more, which are presented to users with supporting data and detailed explanations.
The reporting process can be automated with the white label report generator which allows users to select from built-in reports or create custom reports, and schedule automatic distribution of reports to managers or customers.
Dashboards give users insight into ad performance, with account-level dashboards for analysis of individual accounts, and a benchmarking dashboard for comparing KPIs.