AdScale Pricing, Features, Reviews & Comparison of Alternatives


Advertising performance optimization platform for marketers

4.86/5 (7 reviews)

AdScale overview

AdScale is a cloud-based, AI-powered performance optimization platform which utilizes machine learning to automate and optimize AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube. The software is designed for PPC managers, in-house marketing teams, advertising agencies, and private advertisers.

With AdScale, users can automate budget management and allocation across campaigns to optimize their marketing performance. Once preferences and goals are defined, AdScale automatically allocates funds to campaigns to optimize budget utilization, both on a daily and monthly basis. The algorithmic bid module automatically sets bids and bid adjustments 24 hours a day for each keyword and placement. AdScale also analyzes all account objects to generate actionable recommendations for keyword optimization, ad optimization, landing page performance, campaign settings, and more.

AdScale allows users to automate reporting on their campaigns, with built-in white label reports and the ability to create custom cross-account and cross-platform reports. Distribution of reports to managers and clients can be scheduled. Dashboards visualize key performance indicators (KPIs), allowing users to analyze trends and progress. AdScale also offers fraud protection tools, including live monitoring of IP traffic, automatic click blocking, and custom fraud detection and prevention settings, to protect users from click fraud.


Starting from
Pricing options
Free trial
Value for money
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Business size



United States, Asia, Australia, Canada, Europe, Germany

Supported languages

AdScale screenshot: Users can view budget utilization and track metrics including clicks, impressions, costs, and average positions over timeAdScale for Ecommerce (Shopify)AdScale screenshot: Bids can be optimized by hour and by dayAdScale screenshot: Actionable recommendations can be applied with a single clickAdScale screenshot: Demographic data can be used to allocate budgetsAdScale screenshot: Agencies can generate custom-branded reports for each of their clientsAdScale screenshot: Dashboards provide agencies with an overview of each client's performance

AdScale reviews


Very good

Value for money
Ease of use
Customer support
Roey Ben Nun

AdScale is a great app that help you optimize your Google Adwords campaigns with ease

Used daily for 2+ years
Reviewed 2018-04-11
Review Source: Capterra

1.Reports - Adwords platforms gives you zero advanteges comparing to the Adscale reporting (report scheduling, easy to understand & compare) 2.Auto bid management & Budget utilization - it dosent matter if your a pro or ameteur at adwords this will take at least 60% of your day to day work and lets you put your attention to the other 40% (ads copy etc) 3. Recommendations - lets you know what your missing, things that the human eye cant see at a glance.

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Phil Byrne

Powerful PPC Platform Geared For Growth

Used daily for 6-12 months
Reviewed 2019-01-23
Review Source: Capterra

I have a proven partner for growing Google Ad accounts that are showing some form of regular conversions. Adscale takes them to the next stage. I am also able to manage more accounts with less team members. Despite all of the customisation features offered, Adscale is actually geared around being as automated and hands off as possible for the user. Once running, it literally takes your PPC account and gets the most out of it on autopilot. The reporting, now cross channel, offers one easy place to see how your budget is being spent, what its returning and where the key points in your spend are for both growth and improvement. On top of that, Adscale support is excellent. They live your PPC journey with you.

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Guy Yom Tov

Extremely professional, quick & feels like I found real partners

Used daily for 1-2 years
Reviewed 2018-04-20
Review Source: Capterra

Scaling up marketing voice in a cost-effective wayTailor-made features, amazing reporting&alerting system, smart bidding, long-term approach to data, multi-conversion abilities, availability time is 100%.

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Pallavi Goel

Good Software

Used daily for 1-2 years
Reviewed 2018-12-12
Review Source: Capterra

Good tool and evolving so looking forward and good price pointGreat features to allow adding manual overrides on bids

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Very Professional

Used daily for free trial
Reviewed 2018-07-08
Review Source: Capterra

Their automatic recommendations are THE best. It really cuts your workday in half. I used it for Bid Automation based on clicks.

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AdScale pricing

Starting from
Pricing options
Free trial
View Pricing Plans

AdScale for Agencies:
Agency 5: €245/month (€49/account/month)
Agency 15: €499/month (€33/account/month)
Agency 50: €990/month (€20/account/month)
Agency 100: €1745/month (€18/account/month)

AdScale for Advertisers:
Basic: 2% of Adspend + €99/month
Pro: 2% of Adspend + €249/month
Enterprise: 2% of Adspend + €499/month

AdScale for eCommerce:
Pricing is based on sales generated through AdScale, and starts at $39/month.

AdScale features

Activity Dashboard
Customizable Branding
Real Time Data
Reporting & Statistics

A/B Testing (144 other apps)
API (391 other apps)
Campaign Analysis (188 other apps)
Campaign Management (167 other apps)
Content Management (169 other apps)
Customizable Templates (187 other apps)
Data Import/Export (143 other apps)
Drag & Drop Interface (196 other apps)
Engagement Analytics (164 other apps)
Monitoring (179 other apps)
Multi-Channel Marketing (150 other apps)
Real Time Analytics (147 other apps)
Social Media Integration (216 other apps)
Social Network Marketing (138 other apps)
Tagging (145 other apps)
Third Party Integration (208 other apps)

Additional information for AdScale

Key features of AdScale

  • Live budget optimization
  • Single sign-on (SSO)
  • White label report generator
  • Automated reporting
  • Cross accounts performance dashboard
  • Click fraud protection
  • Algorithmic bid & budget management
  • Scheduled report distribution
  • Instant alerts
  • Benchmarking dashboard
  • IP traffic monitoring
  • Progress & trend analysis
  • Real-time adjustments
  • KPI visualization
  • 24/7 bid optimization
  • Advanced bidding tools
  • Campaign optimization
  • Actionable recommendations
  • Custom detection & prevention settings
  • Cross-account & cross-platform reports
  • Support for various optimization goals
View All Features


The budget module automatically allocates funds to each campaign on both a monthly and daily basis to optimize utilization of advertising budget.

The algorithmic bid module automatically controls bids and bid adjustments 24 hours a day for all keywords and ad placements.

Actionable recommendations can be generated from analysis of account objects, for campaign settings, keyword optimization, landing page performance, ad optimization and alerts, and more, which are presented to users with supporting data and detailed explanations.

The reporting process can be automated with the white label report generator which allows users to select from built-in reports or create custom reports, and schedule automatic distribution of reports to managers or customers.

Dashboards give users insight into ad performance, with account-level dashboards for analysis of individual accounts, and a benchmarking dashboard for comparing KPIs.