Agorapulse vs Metricool

Hootsuite

Buffer

Sprout Social

Later

Brandwatch

Emplifi Social Marketing Cloud

Compare Agorapulse and Metricool based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

With Agorapulse, businesses can manage their social media messages, schedule & publish content, identify key influencers, monitor social channels, & create insightful reports. The platform integrates with Facebook, Twitter, TikTok, Instagram, YouTube, and LinkedIn, posting across multiple platforms.

@mentions

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Advertising Management

Alerts/Notifications

Approval Process Control

Automated Publishing

Automated Scheduling

Benchmarking

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Scheduling

Charting

Click Tracking

Collaboration Tools

Commenting/Notes

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Management

Content Library

Content Management

Conversion Tracking

Customer Engagement

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Reports

Dashboard

Data Import/Export

Data Visualization

Employee Advocacy

Engagement Tracking

Filtering

Gamification

Hashtag Tracking

Image Editing

Image Library

Influencer Tracking

Keyword Filtering

Keyword Tracking

Lead Engagement

Media Monitoring

Mobile Access

Mobile Alerts

Monitoring

Multi-Account Management

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Multi-Language

Performance Metrics

Post Scheduling

Promotions Management

Real-Time Monitoring

Reporting & Statistics

Reporting/Analytics

Review Monitoring

Role-Based Permissions

Search/Filter

Single Sign On

Social Listening

Social Media Integration

Social Media Monitoring

Social Mentions Tracking

Social Performance Management

Social Promotion

Tagging

Trend Analysis

Visual Analytics

Workflow Management

Agorapulse

Android

Web-based

iPad

iPhone

Communications Officer

We did the trial for a couple of months to test it out, and when it came time to move over it was seamless and easy. Their customer service has been so helpful and nice whenever I have questions.

Posting to all sm sites at once is amazing. Responding to Linkedin comments from within the platform is a great feature that not many other platforms have.

Marketing Coordinator

It makes it very easy to see how our brand recognition is improving in our space. I also like that I can easily see what our competitors are doing simply by broadening the hashtags we are looking for.

Leader

I love Agorpulse's interface - it's so easy to navigate and looks fabulous. It is very well thought out and this is what sold it for me to subscribe.

Social Media Consultancy Founder

Agorapulse makes publishing super speedy and efficient. It's easy to use and the reporting and social listening functions are amazing for the price.

Marketing Manager

It's a great platform for teams that have multiple approval steps. The publisher is pretty easy to use and I enjoy being able to customize messages for specific platforms within one step.

Digital Marketing Manager

I hate how I have to click the media type before dragging the social graphic into the post while I'm creating it. Sometimes I go to fast and it ruins everything.

Marketing Strategist

Agorapulse has helped me help my clients get up and running on social campaigns quickly and inexpensively. Customer service has been excellent when I needed help and guidance.

Governmental Relations Manager

We have been pleased with the program and would recommend it to other large organizations.

Social Media Manager

Overall I am happy with Agorapulse, especially for the pricepoint. I also am pleased with the customer service.

Being able to assign comments to other users is also super helpful. This has saved us so much time and hassle when it comes to moderating comments.

marketing director

I love the ease of use from a computer standpoint. Posting, seeing old posts, making edits, hashtag saves are all great.

Marketing Director

It also saves zillions of emails flying back and forth. It is also worth mentioning I'm always very impressed with the rapid customer support and continuous improvement to AP product proposition.

Publishing social posts across all of our social media platforms is great. Reporting is also really useful and visually appealing.

Social Media Support

Inability to link (the same) users between platforms. Limited search functionality, difficult to go back and locate a case/user.

Not having instagram DM capabilites is an annoying limitation.

Marketing

The tool has some weaknesses, e.g. it does not support all features of the different platforms, such as Facebook carousels. In these cases the use the platforms themselves is necessary.

Project Coordinator

We use the software for our small marketing agency to manage and integrate the social media accounts and content posting, and overall it is a great tool.

Agorapulse screenshot: Inbox Screen

Agorapulse screenshot: Publishing Screen

Agorapulse screenshot: Listening Screen

Agorapulse screenshot: ROI Screen

Agorapulse screenshot: AI Writing Asssitant

Agorapulse screenshot: Reporting Screen

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time.

An end-to-end Social Marketing Cloud for modern enterprises.

Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources.

Use Metricool to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon.

Campaign Planning

Real-Time Analytics

Real-Time Reporting

Sentiment Analysis

Social Advertising

Metricool

Metricool is super intuitive and easy to use. It makes funny and relaxed the social media management.

Software Engineer

The integration between Canva and Metricool is the best feature in my opinion. Also, the feature where I can see right in the schedule when my audience will be online the most is awesome.

Social Media Marketing Specialist

I love the approval and analytics w feature of this software. Metricool provides the most in depth information about my progress on social media and ads.

Owner

Overall, I am happy with Metricool. It's been a great tool for me to use to batch create social media content when I have time.

Thanks to this, I have been able to make more informed decisions to improve my social media strategy and maximize my reach.

I love the way the social profiles are organized and the ability to analyze the data.

The ONLY complaint I had about Metricool was that you could not post the first comment on Instagram, and BAM. They just fixed that this week.

Lead Consultant

The ability to transition between accounts is very easy and intuitive.

Office Manager

This should work with Instagram too, because sometimes is annoying just to get a reminder than the auto post.

However, it is NOT possible to add a link to Pinterest Pins in Autolists which basically makes it useless. This needs to be worked on ASAP.

Co-founder

The flexibility and ease of use is unmatched in a free/reasonably priced social media scheduling app.

Head of Ecommerce

I have used Metricool for a long time  even when the tool was not as good as it was now. It is easy to use and now have a lot of good features that I have to pay much more for in other solutions.

Somewhat expensive, and doesn't facilitate all platforms (no reddit or pinterest for example).

Secretario Técnico de Gestión Web y Redes Socials

API allows us to get data from all sources saved on metricool.

Co-Founder

It's quite easy to setup everything and very intuitive to work with.

Podcast host

Overall, I'm really satisfied that I get all of this for free. If I had a higher budget though I would probably go elsewhere for more features.

Agorapulse vs Metricool Comparison (2026)

Agorapulse

Metricool

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives