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Instagram vs Metricool Comparison (2026)

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Instagram

Metricool

Overview

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Use Metricool to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

Free

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

5.2K

3.8K

1.1K

187

Value for money

Ease of use

Features

Customer support

87%

would recommend this app

4.4

Value for money

Ease of use

Features

Customer support

79%

would recommend this app

Pros

“Instagram allows a user to be completely free in how they choose to use the app, such as username changes, editing existing posts and reels, and uploading content.”

Maria P.

Accessories Designer

“Features such as Reels, Stories, product tagging, and direct messaging make it easier to reach new customers and build relationships with existing ones.”

Gary A.

FOunder CEO

“I also appreciate recent quality-of-life updates, like being able to reorder photos in a carousel post after it has already been published without losing engagement metrics.”

Ysaura M.

psychologist

Pros

“Multiple Auto Scheduling maps and heat map by day and time for best posting times, although I am not convinced of the accuracy.”

Josie L.

“I like the ability to easily schedule content, along with the ability to schedule the first comment too.”

Ricki T.

Owner

“We’ve swapped brand ownership to keep our schedule intact, but are now actively looking at competitors who understand how real-world teams function. If you're a solo creator, Metricool might work for you. But for any professional team or agency, this tool is a liability unless they overhaul how notifications work and stop misrepresenting what the platform can do.”

Dayna L.

Social Media

Cons

“Instagram's algorithms can make it hard for followers and users to see conent unless they get post notifications.”

Dana P.

CVOM

“The platform comes with bugs and specially for a business, 1 day of downtime can be devastating, which unfortunately happens.”

Parsa G.

Sr AI Analyst

“Also, the response of the customer support is also inconsistent; sometimes, one might receive a response for their queries later than they thought.”

Luis V.

Account Executive

Cons

“There’s no way to assign a post to a teammate for manual publication. If the owner is unavailable, the post doesn't go out.”

Dayna L.

Social Media

“I’ve tried so many other scheduling tools and they were not as good as Metricool. If you want to use a platform that gives you wholistic knowledge about your brand(s)”

Prerna P.

Social Media Marketing Specialist

“Customer service is robotic and unhelpful, software is ok, but content becomes very generic.”

Josie L.