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Snapchat for Business vs Metricool Comparison (2026)

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Good recommendations?

Snapchat for Business

Metricool

Overview

Snapchat is a messaging & multimedia mobile platform that allows users to communicate with customers, create vertical video ads, and manage campaigns

Use Metricool to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

1.1K

740

317

Value for money

Ease of use

Features

Customer support

79%

would recommend this app

4.4

Value for money

Ease of use

Features

Customer support

79%

would recommend this app

Pros

“the requirement to create vertical, high-impact videos from the very first seconds demands significant creative resources, as our standard concert poster formats are ineffective there.”

Alessandra M.

President of Berklee Management Club

“Snapchat for Business has been an amazing platform for us to interact with younger consumer base, particularly in our station's marketing efforts and the personalities that reveal on-air.”

Luis V.

Account Executive

“while the generated traffic is massive, the impulse buying rate is sometimes lower, requiring the implementation of specific and highly aggressive conversion funnels to retain this volatile audience.”

Huda K.

Rebel and Founder Co-CEO Huda Beauty

Pros

“Multiple Auto Scheduling maps and heat map by day and time for best posting times, although I am not convinced of the accuracy.”

Josie L.

“I like the ability to easily schedule content, along with the ability to schedule the first comment too.”

Ricki T.

Owner

“We’ve swapped brand ownership to keep our schedule intact, but are now actively looking at competitors who understand how real-world teams function. If you're a solo creator, Metricool might work for you. But for any professional team or agency, this tool is a liability unless they overhaul how notifications work and stop misrepresenting what the platform can do.”

Dayna L.

Social Media

Cons

“Results are sometimes hard to measure precisely compared to more established platforms, and campaign costs remain high for achieving genuinely significant visibility.”

Jack S.

A and R Coordinator at Pulse Music Group

“We have yet to find features that we do not like in snapchat, as we simply use it to get information out to a large group in a quick manner.”

Jennifer K.

Office Administrator

“It crashes alot, opens messages and snaps itself, takes a few minutes to load a chat, etc.”

Mercy B.

Baker, Food technologist, CEO

Cons

“There’s no way to assign a post to a teammate for manual publication. If the owner is unavailable, the post doesn't go out.”

Dayna L.

Social Media

“I’ve tried so many other scheduling tools and they were not as good as Metricool. If you want to use a platform that gives you wholistic knowledge about your brand(s)”

Prerna P.

Social Media Marketing Specialist

“Customer service is robotic and unhelpful, software is ok, but content becomes very generic.”

Josie L.