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Zoho Social vs Metricool Comparison (2026)

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Zoho Social

Metricool

Overview

Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team

Use Metricool to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

3.4K

2.5K

865

Value for money

Ease of use

Features

Customer support

86%

would recommend this app

4.4

Value for money

Ease of use

Features

Customer support

79%

would recommend this app

Pros

“The unified inbox brings together comments, messages, and mentions from every major platform in one clean dashboard, saving me hours of switching tabs.”

Liam C.

Head Of Media

“On the plus side, it’s a genuinely powerful all-in-one platform that brings together scheduling, unified inbox, analytics, and CRM integrations in a way that saves a lot of time once you get comfortable with it.”

Liam C.

Head Of Media

“For an operator managing multiple brands, the ability to monitor real-time interactions and schedule weeks of content from a single dashboard is a game-changer.”

Alfredo V.

owner

Pros

“Multiple Auto Scheduling maps and heat map by day and time for best posting times, although I am not convinced of the accuracy.”

Josie L.

“I like the ability to easily schedule content, along with the ability to schedule the first comment too.”

Ricki T.

Owner

“We’ve swapped brand ownership to keep our schedule intact, but are now actively looking at competitors who understand how real-world teams function. If you're a solo creator, Metricool might work for you. But for any professional team or agency, this tool is a liability unless they overhaul how notifications work and stop misrepresenting what the platform can do.”

Dayna L.

Social Media

Cons

“It's not possible to customize the default roles to e.g. disallow access to the analytics or Inbox views and it's not possible to give any special permissions to custom roles (e.g. admin permissions, ability to add/remove users).”

Timmy F.

Director, Deputy

“I do not like the fact that images cannot be resized or edited fomthe application dashboard would be cool if large images were automatically resized for platforms.”

Emmanuel K.

LEAD DESIGNER

“The mobile app feels limited compared to the desktop version, and publishing Instagram Reels isn't as smooth as it could be.”

Vanessa O.

Marketing Analytics

Cons

“There’s no way to assign a post to a teammate for manual publication. If the owner is unavailable, the post doesn't go out.”

Dayna L.

Social Media

“I’ve tried so many other scheduling tools and they were not as good as Metricool. If you want to use a platform that gives you wholistic knowledge about your brand(s)”

Prerna P.

Social Media Marketing Specialist

“Customer service is robotic and unhelpful, software is ok, but content becomes very generic.”

Josie L.