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MailerLite vs Ortto Comparison (2026)
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Good recommendations?
MailerLite
4.7
(2.3K)5
1.8K
4
407
3
51
2
6
1
39
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Ortto
4.6
(113)5
81
4
21
3
7
2
2
1
2
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite.
Use Ortto to automate & track your email marketing. Nurture leads, A/B split test, build and personalize with dynamic text or use a pre-designed template.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.7
2.3K
5
4
3
2
1
1.8K
407
51
6
39
- Value for money
- Ease of use
- Features
- Customer support
89%
would recommend this app4.6
113
5
4
3
2
1
81
21
7
2
2
- Value for money
- Ease of use
- Features
- Customer support
78%
would recommend this appPros
“It's honestly quite wild to get email newsletter system with automations with up to 100 steps, unlimited forms and segments, 10 landing pages, A/B testing, click maps, and Stripe e-commerce integrations ...on a FREE tier!”
LK
Lilli K.
Designer
“The automation builder and campaign reports are clear and practical, and the Shopify integration makes e-commerce tracking simple.”
EC
Evanthia C.
Email Marketing Specialist
“The ability to host multiple websites, landing pages, and email lists all within one platform is a huge advantage.”
MA
Mark A.
Owner
Pros
“They have many features that you would need such as inbox, support widget, knowledge bases as well as the most important ones such us multi channel automation and email, it is a complete platform.”
Idir Y.
Founder
“Especially the onboarding process.”
CW
Cameron W.
Communications Manager
“It integrates well with our software and other tools like segment.”
LT
Lina T.
Principal engineer
Cons
“The automations are incredibly confusing. And the fact that once they're live, they're on a timing system, has cost me many subscribers in the shuffle of it all.”
EB
Elise B.
Only Employee - Author
“It was awkward to authenticate my domain for sending out emails, but to be fair, this is a system-wide problem no exclusive to MailerLite.”
RK
Richard K.
Book Author
“I changed the questions on the page, but the response data was not updated to reflect that change.”
JB
Julian B.
Entrepreneur
Cons
“I am also not a big fan of how they have changed long time features, like dropping integration with Typeforms and locking in features, like removing SMS integration with Twilio, for example, forcing us to buy expensive SMS packages from them.”
LN
Leni N.
CEO
“Lack of flexibility when it comes to import, export and cloning existing templates”
LT
Lina T.
Principal engineer
“I was shocked when they rebranded to Ortto after so many years out of the blue, and even though the new platform does have really nice features, overall it has way too many bugs and shows inconsistent results all the time, making it worthless for KPI measurement.”
LN
Leni N.
CEO
- Vendor responds to reviews
- Last reviewa month ago
- Vendor responds to reviews
- Last review5 months ago
Key features
- Total features92
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Notifications
- Audience Targeting
- Autoresponders
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Cohort Analysis
- Contact Database
- Contact Management
- Content Creation
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Synchronization
- Data Visualization
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Marketing and Advertising
- Form Builder
- Forms Management
- GDPR Compliance
- Generative AI
- Geolocation
- HTML Editor
- Image Library
- Interaction Tracking
- Key Performance Indicators
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Match & Merge
- Mobile Access
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multiple Data Sources
- Multivariate Testing
- Newsletter Management
- Performance Metrics
- Personalization
- Predictive Analytics
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Marketing
- SSL Security
- Sales Analytics
- Scheduling
- Search Marketing
- Search/Filter
- Segmentation
- Single Sign On
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Subscription Management
- Tagging
- Target Account Identification
- Team Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- Visualization
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Automation
- Workflow Management
- Total features131
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Notifications
- Audience Targeting
- Autoresponders
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Cohort Analysis
- Contact Database
- Contact Management
- Content Creation
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Synchronization
- Data Visualization
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Marketing and Advertising
- Form Builder
- Forms Management
- GDPR Compliance
- Generative AI
- Geolocation
- HTML Editor
- Image Library
- Interaction Tracking
- Key Performance Indicators
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Match & Merge
- Mobile Access
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multiple Data Sources
- Multivariate Testing
- Newsletter Management
- Performance Metrics
- Personalization
- Predictive Analytics
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Marketing
- SSL Security
- Sales Analytics
- Scheduling
- Search Marketing
- Search/Filter
- Segmentation
- Single Sign On
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Subscription Management
- Tagging
- Target Account Identification
- Team Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- Visualization
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Automation
- Workflow Management
Integrations
- Total integrations96
- 500Apps
- ARMember
- Adobe Commerce
- Airtable
- Basecamp
- Beacon
- BigCommerce
- Bookingmood
- Bouncify
- Calendly
- Canva
- Carrd
- Chargebee
- ClickFunnels
- Convertful
- Digioh
- Divi
- DreamApply
- Drupal
- Elementor
- Eventbrite
- Figma
- Fyrebox
- Getsitecontrol
- Ghost
- GitHub
- Google Ads
- Google Analytics 360
- Google Docs
- Google Forms
- Google Sheets
- Gorgias
- Gravity Forms
- GrowSurf
- HubSpot CRM
- Hyperise
- Instapage
- InvoiceBerry
- Involve.me
- Jotform Sign
- Kickbox Email Verification
- Kommo
- Landingi
- Leadpages
- LeadsBridge
- LearnWorlds
- LinkedIn for Business
- LiveChat
- Lob
- Lumeer
- Mail Designer 365
- MailMunch
- MailerCheck
- MakePlans
- Marketo Engage
- Meta for Business
- Mokapen
- MyFormData
- NeverBounce
- OnePageCRM
- Operations Hub
- OptiMonk
- OptinMonster
- OttoKit
- Outfunnel
- Outgrow
- Paperform
- Partnero
- PayPal
- Payhip
- Personizely
- Pipedrive
- Poptin
- PrestaShop
- Privy
- ProjectManager
- Recurly
- Relay.app
- Salesflare
- Salesforce Sales Cloud
- Segment
- SendGrid
- SendOwl
- Shopify
- Skyvia
- Slack
- Squarespace
- Stripe
- Stripo.email
- Sumo
- Teamwork.com
- Tidio
- Todoist
- Trello
- Twilio
- Twitter/X
- Typeform
- Unbounce
- WooCommerce
- WordPress
- Wrike
- Ycode
- YouCanBookMe
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
- mailparser.io
- n8n.io
- Total integrations26
- 500Apps
- ARMember
- Adobe Commerce
- Airtable
- Basecamp
- Beacon
- BigCommerce
- Bookingmood
- Bouncify
- Calendly
- Canva
- Carrd
- Chargebee
- ClickFunnels
- Convertful
- Digioh
- Divi
- DreamApply
- Drupal
- Elementor
- Eventbrite
- Figma
- Fyrebox
- Getsitecontrol
- Ghost
- GitHub
- Google Ads
- Google Analytics 360
- Google Docs
- Google Forms
- Google Sheets
- Gorgias
- Gravity Forms
- GrowSurf
- HubSpot CRM
- Hyperise
- Instapage
- InvoiceBerry
- Involve.me
- Jotform Sign
- Kickbox Email Verification
- Kommo
- Landingi
- Leadpages
- LeadsBridge
- LearnWorlds
- LinkedIn for Business
- LiveChat
- Lob
- Lumeer
- Mail Designer 365
- MailMunch
- MailerCheck
- MakePlans
- Marketo Engage
- Meta for Business
- Mokapen
- MyFormData
- NeverBounce
- OnePageCRM
- Operations Hub
- OptiMonk
- OptinMonster
- OttoKit
- Outfunnel
- Outgrow
- Paperform
- Partnero
- PayPal
- Payhip
- Personizely
- Pipedrive
- Poptin
- PrestaShop
- Privy
- ProjectManager
- Recurly
- Relay.app
- Salesflare
- Salesforce Sales Cloud
- Segment
- SendGrid
- SendOwl
- Shopify
- Skyvia
- Slack
- Squarespace
- Stripe
- Stripo.email
- Sumo
- Teamwork.com
- Tidio
- Todoist
- Trello
- Twilio
- Twitter/X
- Typeform
- Unbounce
- WooCommerce
- WordPress
- Wrike
- Ycode
- YouCanBookMe
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
- mailparser.io
- n8n.io
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