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Brevo vs Ortto Comparison (2026)
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Good recommendations?
Overview
Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.
Use Ortto to automate & track your email marketing. Nurture leads, A/B split test, build and personalize with dynamic text or use a pre-designed template.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
3.5K
5
4
3
2
1
2.5K
787
117
28
56
- Value for money
- Ease of use
- Features
- Customer support
86%
would recommend this app4.6
113
5
4
3
2
1
81
21
7
2
2
- Value for money
- Ease of use
- Features
- Customer support
78%
would recommend this appPros
“We are integrating Brevo for transactional emails in our SaaS platform, including account verification, password resets, invitations, and system notifications.”
TJ
Tobi J.
Software Lead
“I use it mainly for transactional emails from my online teaching platform, Good At English, and the free plan is currently enough for my daily needs.”
LR
Liam R.
Owner and Administrator
“I appreciate the clear interface, the contact list management, the campaign editor, and the ability to centralize marketing emails, transactional emails, and automation in one tool.”
AM
Arnaud M.
Développeur
Pros
“They have many features that you would need such as inbox, support widget, knowledge bases as well as the most important ones such us multi channel automation and email, it is a complete platform.”
Idir Y.
Founder
“Especially the onboarding process.”
CW
Cameron W.
Communications Manager
“It integrates well with our software and other tools like segment.”
LT
Lina T.
Principal engineer
Cons
“For example, the difference between imported contacts, eligible recipients, blacklisted contacts, unsubscribed contacts, and filtered contacts is not always immediately obvious. When a campaign shows fewer recipients than expected, it can be difficult to quickly understand why.”
AM
Arnaud M.
Développeur
“One thing that could be improved is the account recovery and email change process. If you lose access to your old email address, updating login details can become quite complicated.”
CP
Claudia P.
Formadora
“There were cases where the number of contacts in my list did not match the number of available recipients in campaigns, which made campaign management less clear.”
JT L.
Owner
Cons
“I am also not a big fan of how they have changed long time features, like dropping integration with Typeforms and locking in features, like removing SMS integration with Twilio, for example, forcing us to buy expensive SMS packages from them.”
LN
Leni N.
CEO
“Lack of flexibility when it comes to import, export and cloning existing templates”
LT
Lina T.
Principal engineer
“I was shocked when they rebranded to Ortto after so many years out of the blue, and even though the new platform does have really nice features, overall it has way too many bugs and shows inconsistent results all the time, making it worthless for KPI measurement.”
LN
Leni N.
CEO
- Vendor responds to reviews
- Last review4 days ago
- Vendor responds to reviews
- Last review5 months ago
Key features
- Total features111
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Autoresponders
- Availability Management
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Creation
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Recovery
- Data Security
- Data Synchronization
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Marketing and Advertising
- For Startups
- Form Builder
- Forms Management
- GDPR Compliance
- HTML Editor
- Image Library
- Interaction Tracking
- Key Performance Indicators
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Match & Merge
- Meeting Management
- Message Personalization
- Mobile Access
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multiple Data Sources
- Multivariate Testing
- Online Booking
- Performance Metrics
- Personalization
- Pipeline Management
- Predictive Analytics
- Preview Functionality
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Real-Time Updates
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Role-Based Permissions
- Routing
- SMS Marketing
- SMS Messaging
- SSL Security
- Sales Analytics
- Sales Pipeline Management
- Sales Reports
- Scheduling
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Simple Mail Transfer Protocol (SMTP)
- Single Sign On
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Subscription Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Unsubscribe Database
- User Management
- Visitor Tracking
- Visual Analytics
- Visualization
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Analytics
- Website Publishing Options
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Widgets
- Total features131
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Autoresponders
- Availability Management
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Creation
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Recovery
- Data Security
- Data Synchronization
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Marketing and Advertising
- For Startups
- Form Builder
- Forms Management
- GDPR Compliance
- HTML Editor
- Image Library
- Interaction Tracking
- Key Performance Indicators
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Match & Merge
- Meeting Management
- Message Personalization
- Mobile Access
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multiple Data Sources
- Multivariate Testing
- Online Booking
- Performance Metrics
- Personalization
- Pipeline Management
- Predictive Analytics
- Preview Functionality
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Real-Time Updates
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Role-Based Permissions
- Routing
- SMS Marketing
- SMS Messaging
- SSL Security
- Sales Analytics
- Sales Pipeline Management
- Sales Reports
- Scheduling
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Simple Mail Transfer Protocol (SMTP)
- Single Sign On
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Subscription Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Unsubscribe Database
- User Management
- Visitor Tracking
- Visual Analytics
- Visualization
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Analytics
- Website Publishing Options
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Widgets
Integrations
- Total integrations19
- Astra Pro
- BigCommerce
- Bigin by Zoho CRM
- Calendly
- Chargebee
- Claspo
- Claude
- Claude Code
- Google Ads
- Google Analytics 360
- Gorgias
- HubSpot CRM
- HubSpot Sales Hub
- IONOS 1&1 Domains and hosting
- Instapage
- LiveChat
- Lob
- Meta for Business
- Microsoft Excel
- Pipedrive
- PrestaShop
- Recurly
- SAP HANA Cloud
- Salesforce Sales Cloud
- Segment
- SendGrid
- Shopify
- Slack
- Squarespace
- Stripe
- Stripe Connect
- Stripo.email
- Twilio
- Twitter/X
- Typeform
- Wix
- WooCommerce
- WordPress
- WordPress.org
- Zapier
- Zendesk Suite
- Total integrations26
- Astra Pro
- BigCommerce
- Bigin by Zoho CRM
- Calendly
- Chargebee
- Claspo
- Claude
- Claude Code
- Google Ads
- Google Analytics 360
- Gorgias
- HubSpot CRM
- HubSpot Sales Hub
- IONOS 1&1 Domains and hosting
- Instapage
- LiveChat
- Lob
- Meta for Business
- Microsoft Excel
- Pipedrive
- PrestaShop
- Recurly
- SAP HANA Cloud
- Salesforce Sales Cloud
- Segment
- SendGrid
- Shopify
- Slack
- Squarespace
- Stripe
- Stripe Connect
- Stripo.email
- Twilio
- Twitter/X
- Typeform
- Wix
- WooCommerce
- WordPress
- WordPress.org
- Zapier
- Zendesk Suite
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