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Brandwatch vs Meltwater Comparison (2026)

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Brandwatch logo

Brandwatch

Meltwater logo

Meltwater

Overview

Understand your customers, your brand, and your market with Brandwatch’s advanced Consumer Intelligence platform.

Cloud-based AI media intelligence platform for PR and marketing teams, offering media monitoring, social listening, and analytics.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

255

5

4

3

2

1

105

111

32

4

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
57%
would recommend this app

4.0

96

5

4

3

2

1

38

34

15

2

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
54%
would recommend this app

Pros

“It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier.”
Verified reviewer profile picture

Vishakha P.

Social Media Manager

“What I liked most about Brandwatch was the Security, Analytics and Reporting capabilities, along with the strong data coverage and customizable reports.”
SO

Stefanie O.

Customer success

“It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals.”
DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

Pros

“Since I have been using meltwater for the past two year my favorite feature is the X (Twitter) analytics dashboard that gives us an analysis of mentions with demographic data on age gender and RT QT and many more apart from that the buzz alerts where in if there is a surge in mention it notified us via mail and in tool”
Verified reviewer profile picture

Rishikesh M.

Social Analytics

“No media database is perfect in terms of either staying current with media members and/or as it relates to media monitoring.”
Verified reviewer profile picture

Dan L.

SVP

“It really helps to cover mentions around the social media related to the brand i am working on and the sentiment anlaysis”
Verified reviewer profile picture

Rishikesh M.

Social Analytics

Cons

“The reporting component. When data pulled through Brandwatch was compared to data pulled from in platform, the figures did not match.”
JH

Jordan H.

Social Media Coordinator

“I found that more of our complex issues were not able to be efficiently solved by the online customer service team, and some issues dragged out for weeks.”
JH

Jordan H.

Social Media Coordinator

“Across large datasets it frequently cited the same mention to support multiple different insights, which made it feel less like a rigorous analytical tool and more like a pattern-matcher looking for something to say.”
AD

Aneri D.

Student

Cons

“It got to a point where we asked our "client success manager" to please disable our instance of the platform so our team would stop receiving the useless alert emails that were filling up our inboxes. Despite several emails, our CSM never replied to the emails or heeded our request to disable our account. ”
AG

Abe G.

VP

“Can be expensive in terms of number of seats and/or tools used.”
Verified reviewer profile picture

Dan L.

SVP

“I can't think of how many times our team would look at the "alert" emails and laugh at both the quality of the results followed by the obscureness of the websites it was pulling content from. ”
AG

Abe G.

VP

  • Vendor responds to reviews
  • Last review6 months ago
  • Vendor responds to reviews
  • Last review10 months ago

Key features

  • Total features121
  • @mentions
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Escalation
  • Alerts/Notifications
  • Analytics
  • Approval Process Control
  • Article Author Database
  • Audience Analytics
  • Audience Engagement
  • Audience Targeting
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Behavior Analytics
  • Benchmarking
  • Brand Guidelines
  • Brand Management
  • Brand Tracking
  • CRM
  • CRM Integration
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Charting
  • Click Tracking
  • Clippings Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Discovery
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Tracking
  • Customer Advocacy
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Digital Asset Management
  • Drag & Drop
  • Dynamic Content
  • Email Alerts
  • Email Distribution
  • Email Marketing
  • Engagement Tracking
  • Faceted Search/Filter
  • Filtering
  • Generative AI
  • Hashtag Tracking
  • Image Classification
  • Image Editing
  • Image Library
  • Impact Measurement
  • Influencer Discovery
  • Influencer Relationship Management
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Lead Generation
  • List Management
  • Machine Learning
  • Marketing Automation
  • Media Monitoring
  • Metadata Management
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Natural Language Processing
  • Negative Feedback Management
  • Part of Speech Tagging
  • Performance Metrics
  • Post Scheduling
  • Press Monitoring
  • Press Release Builder
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Review Sharing
  • Role-Based Permissions
  • Scheduling
  • Scoring
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Text Analysis
  • Third-Party Integration
  • Third-Party Integrations
  • Topic Classification
  • Trend Analysis
  • User Management
  • Visual Analytics
  • Visualization
  • Website Analytics
  • Widgets
  • Workflow Management
  • Total features104
  • @mentions
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Escalation
  • Alerts/Notifications
  • Analytics
  • Approval Process Control
  • Article Author Database
  • Audience Analytics
  • Audience Engagement
  • Audience Targeting
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Behavior Analytics
  • Benchmarking
  • Brand Guidelines
  • Brand Management
  • Brand Tracking
  • CRM
  • CRM Integration
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Charting
  • Click Tracking
  • Clippings Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Discovery
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Tracking
  • Customer Advocacy
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Digital Asset Management
  • Drag & Drop
  • Dynamic Content
  • Email Alerts
  • Email Distribution
  • Email Marketing
  • Engagement Tracking
  • Faceted Search/Filter
  • Filtering
  • Generative AI
  • Hashtag Tracking
  • Image Classification
  • Image Editing
  • Image Library
  • Impact Measurement
  • Influencer Discovery
  • Influencer Relationship Management
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Lead Generation
  • List Management
  • Machine Learning
  • Marketing Automation
  • Media Monitoring
  • Metadata Management
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Natural Language Processing
  • Negative Feedback Management
  • Part of Speech Tagging
  • Performance Metrics
  • Post Scheduling
  • Press Monitoring
  • Press Release Builder
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Review Sharing
  • Role-Based Permissions
  • Scheduling
  • Scoring
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Text Analysis
  • Third-Party Integration
  • Third-Party Integrations
  • Topic Classification
  • Trend Analysis
  • User Management
  • Visual Analytics
  • Visualization
  • Website Analytics
  • Widgets
  • Workflow Management

Integrations

  • Total integrations14
  • Audiense Discover
  • Bitly
  • Box
  • Bynder
  • Dropbox
  • Facebook Business Suite
  • Hootsuite
  • HubSpot Service Hub
  • Khoros Marketing
  • Klear
  • Microsoft Teams
  • Neurons
  • QBank
  • Salesforce Sales Cloud
  • Salesforce Service Cloud
  • Shopify
  • Tipalti
  • Zendesk Suite
  • Total integrations4
  • Audiense Discover
  • Bitly
  • Box
  • Bynder
  • Dropbox
  • Facebook Business Suite
  • Hootsuite
  • HubSpot Service Hub
  • Khoros Marketing
  • Klear
  • Microsoft Teams
  • Neurons
  • QBank
  • Salesforce Sales Cloud
  • Salesforce Service Cloud
  • Shopify
  • Tipalti
  • Zendesk Suite