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BuzzSumo Logo

Content curation & influencer marketing

Table of Contents

BuzzSumo - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: December 2025

BuzzSumo overview

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Based on 146 verified user reviews

What is BuzzSumo?

By industry, BuzzSumo reviewers are most commonly professionals in marketing and advertising (29%). The most frequent use case for BuzzSumo cited by reviewers is content marketing (87% of reviewers).

What do users say about BuzzSumo pricing?

Some reviewers find BuzzSumo’s features and usability justify the cost for businesses, and they appreciate the free trial and free version. However, many users report high pricing and limited free plans, especially for smaller organizations.

Starting price

199flat rate /
per month

Alternatives

with better value for money


Pros & Cons

Pricing

Trending Topics

Features

Competitor Analysis

BuzzSumo’s user interface

Ease of use rating:

BuzzSumo pros, cons and reviews insights

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Verified reviewer profile picture

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(1)
3-4(55)
5(90)

What do users say about BuzzSumo?

By industry, BuzzSumo reviewers are most commonly professionals in marketing and advertising (29%). The most frequent use case for BuzzSumo cited by reviewers is content marketing (87% of reviewers).

Select to learn more


Who uses BuzzSumo?

Based on 146 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Computer Software
Information Technology and Services
Internet
Others

Use cases

Content Marketing
Social Media Marketing
Social Media Analytics Tools
Social Media Monitoring
Influencer Marketing

BuzzSumo's key features

Most critical features, based on insights from BuzzSumo users:

Content management
Campaign analytics
Reporting & statistics
Data import/export
Engagement tracking
Customizable reports

All BuzzSumo features

Features rating:

Multi-Channel data collection
Keyword filtering
Influencer tracking
Influencer discovery
Performance metrics
Faceted search/filter
Data visualization
Dashboard
Social media monitoring
Reporting/Analytics
Activity dashboard
Competitor monitoring
Conversion tracking
Social media integration
Audience targeting
Social promotion
Visual analytics
Multi-Channel management
Multi-Channel marketing
Trend analysis
Press Monitoring
Social Performance Management
Real-Time data
Reputation management
Search/Filter
Social advertising
Monitoring
Media monitoring
Keyword tracking
Impact measurement
Filtering
Email alerts
Dashboard creation
Customer engagement
Content library
Contact management
Competitive analysis
Click tracking
Categorization/Grouping
Benchmarking
API
@mentions

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BuzzSumo pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Content Creation

199

Per month

Features included:

  • 1 User
  • 2 Alerts
  • 2 Years Historical Data
  • 2 Custom Trending Feeds
  • Unlimited Searches
  • Content Analyzer
  • Backlink Analyzer
  • Content Ideas Generator
  • Brief Generator
  • Topic Explorer
  • Keyword Tool
  • Question Analyzer
  • Monitoring
  • Chrome Extension

PR & Comms

299

Per month

Features included:

  • Everything in Basic
  • Journalist Database
  • Coverage Reports
  • Slack Integration
  • Unlimited Searches
  • 5 Users
  • 5 Alerts

Suite

499

Per month

Features included:

  • Everything in PR & Comms
  • 10 Users
  • 10 Alerts
  • 30 Custom Trending Feeds
  • 5 Years Historical Data
  • Unlimited Searches
  • Advanced Chrome Extension
  • Article Uploads
  • YouTube Analyzer
  • RSS Feed
  • Twitter Influencers
  • Facebook Pages
  • TikTok Influencers
  • Facebook Page Analyzer
  • Unlimited Article Uploads

Enterprise

999

Features included:

  • Everything in Suite
  • 30 Users
  • 50 Alerts
  • 5 Years Historical Data
  • Early Access to New Features
  • Priority Customer Support

User opinions about BuzzSumo price and value

Value for money rating:

Of 23 reviews that provide robust commentary on BuzzSumo's price and value, 37% mention it in a positive light.

Some reviewers find BuzzSumo’s features and usability justify the cost, especially for businesses, and appreciate the availability of a 7-day free trial and a free version. Some users say the tool is worth the investment for startups and established companies. However, many users report that the pricing is high, particularly for individuals and small businesses, and they feel the free plan is too limited to fully evaluate the product. Reviewers indicate that access to all features requires higher-tier plans, making it difficult for smaller organizations to afford the full benefits.

, and

To see what individual users think of BuzzSumo's cost and value, check out the review excerpts below.

“A little bit pricey for small businesses and solo site entrepreneurs but great value for Agencies & larger businesses (Hows that for a mixed con ;-) ) ”
JJ

Jason J.

“The pricing can be rough but you get a good deal for what you pay for. ”
TR

Taylor R.

Head of Marketing and Communications

“I don't like how the different tiered pricing works because you need to purchase the highest one to get the full benefits of this software”
Verified reviewer profile picture

Brielle C.

Paramount Pictures Publicity and Promotions College Ambassador

BuzzSumo integrations (4)

BuzzSumo support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Email/Help Desk
Chat
FAQs/Forum

Training options

Videos
Live Online
Documentation
Webinars

BuzzSumo FAQs

Q. Who are the typical users of BuzzSumo?

BuzzSumo has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

These products have better value for money


Q. What is BuzzSumo used for?

BuzzSumo is a social media analytics and content inspiration and curation tool for marketers. It searches the web for content based on search queries and reports back on its success, based upon its social engagement, evergreen score and backlinks. BuzzSumo lets content marketers analyze the best performing content in any market niche. Its advanced social search engine identifies the most shared content for a topic, author or domain, giving users an understanding of what content is resonating well with their audience. This knowledge can be used to guide users' own content creation efforts and give valuable insight into the resultant success of that content on social media networks. Keep track of competitors' social content success and identify key influencers within your field. Analyze, follow and connect with key influencers to grow your own audience. A free 30-day trial is available.


Q. What are the benefits of using BuzzSumo?

  • Use BuzzSumo to discover what's trending, what's being shared and which topics people find interesting. With this knowledge, create and publish content that you know will be well received.

  • Identify your best platform with BuzzSumo's complete social network overview and be sure that you're sharing the right content in the right place.

  • Identify key influencers related to particular topics for networking purposes. Analyze and follow these influencers before using them to reach out to a wider target audience.

  • Keep track of competitors and their social content successes with BuzzSumo.

  • Set up custom Alerts to notify you when a keyword reaches a specified minimum social share threshold in order to then focus your efforts on the best-performing content.


  • Q. What languages does BuzzSumo support?

    BuzzSumo supports the following languages:
    English


    Q. Does BuzzSumo offer an API?

    Yes, BuzzSumo has an API available for use.


    Q. What level of support does BuzzSumo offer?

    BuzzSumo offers the following support options:
    Knowledge Base, Email/Help Desk, Chat, FAQs/Forum

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