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Constant Contact vs Klaviyo Comparison (2026)
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Good recommendations?
Constant Contact
4.3
(2.9K)5
1.5K
4
998
3
318
2
44
1
40
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Klaviyo
4.6
(539)5
383
4
128
3
21
2
1
1
6
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Cloud-based digital marketing platform for small businesses and nonprofits, covering email, SMS, social media, and event management.
Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.3
2.9K
5
4
3
2
1
1.5K
998
318
44
40
- Value for money
- Ease of use
- Features
- Customer support
68%
would recommend this app4.6
539
5
4
3
2
1
383
128
21
1
6
- Value for money
- Ease of use
- Features
- Customer support
78%
would recommend this appPros
“Constant Contact helped simplify email marketing and communication with customers by centralizing contact lists, campaign creation, scheduling, and reporting into one platform.”
BR
Bradley R.
IT Director
“It provides an intuitive platform for creating professional email campaigns, managing contact lists, and tracking campaign performance without a steep learning curve.”
SS
Stacy S.
Sales Marketing Coordinator
“It handles the practical machinery of email marketing: contact storage, list management, templates, campaign creation, sending, and basic reporting, without turning every campaign into an engineering project.”
James G.
Senior Manager, Infrastructure Engineering
Pros
“It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc.”
Cody A.
President
“As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients”
Marc G.
Digital and Marketing senior specialist
“The customization choices are amazing that enable us to design graphically appealing emails that present our hotel facilities beautifully without hiring a coder.”
PG
Patricia G.
Customer Service Lead
Cons
“You can't resize images within blocks, for example, and when you create a new block yourself, you can't copy and paste them into a new template or save them as a content block for reuse.”
Jill R.
Founder, Owner
“Some of the automation and advanced segmentation features are not as deep as some higher-end marketing platforms.”
BR
Bradley R.
IT Director
“The layout editor is pretty inflexible, or at least not a "friendly" user experience. While they have a lot of templates, there are definitely limitations on the creativity end.”
Jill R.
Founder, Owner
Cons
“The biggest con is that advanced features can be complex to navigate. But also the cost, as pricing plans can be expensive, especially for small businesses or anyone with limited email marketing budgets. And an important one for certian users is that while Klaviyo offers SMS marketing, its much more limited compared to dedicated SMS platforms.”
RO
Ricki O.
Owner
“It was an expensive product and we did not end up having enough sales to continue to use Klaviyo (more on us than the product for performing)”
SO
Shane O.
Operations
“The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts.”
KK
Kevin K.
Marketing Manager
- Vendor responds to reviews
- Last review21 days ago
- Vendor responds to reviews
- Last reviewa month ago
Key features
- Total features149
- 2-Way Messaging
- @mentions
- A/B Testing
- AI Copilot
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Artwork Management
- Attendance Management
- Audience Targeting
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Brand Guidelines
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Commenting/Notes
- Communication Management
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Scheduling
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Customization
- Data Analysis Tools
- Data Import/Export
- Data Integration
- Data Security
- Design Management
- Digital Asset Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Reminders
- Email Sequences
- Email Templates
- Email Tracking
- Employee Management
- Engagement Tracking
- Event Calendar
- Event Management
- Event Marketing
- Event Scheduling
- Event Ticketing
- Event Triggered Actions
- Feedback Management
- Form Builder
- Forms Management
- GDPR Compliance
- Generative AI
- HTML Editor
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Meeting Management
- Message Personalization
- Mobile Access
- Mobile Coupons
- Mobile Optimization
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Open Rate Tracking
- Performance Metrics
- Personalization
- Post Scheduling
- Predictive Analytics
- Predictive Modeling
- Preview Functionality
- Prioritization
- Product Recommendations
- Promotions Management
- Prospecting Tools
- Question Branching
- ROI Tracking
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Registration Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Response Validation
- SEO Management
- SMS Marketing
- SMS Messaging
- Sales Analytics
- Sales Reports
- Scheduled Messaging
- Scheduling
- Search/Filter
- Segmentation
- Shared Inboxes
- Shortcodes
- Simple Mail Transfer Protocol (SMTP)
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Storytelling
- Subscriber Management
- Subscription Management
- Support Audio/Images/Video
- Support Ticket Management
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Team Management
- Template Management
- Templates
- Text-to-Win
- Third-Party Integrations
- URL Customization
- Unsubscribe Database
- Version Control
- Visitor Registration
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Publishing Options
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
- Total features149
- 2-Way Messaging
- @mentions
- A/B Testing
- AI Copilot
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Artwork Management
- Attendance Management
- Audience Targeting
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Brand Guidelines
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Commenting/Notes
- Communication Management
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Scheduling
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Customization
- Data Analysis Tools
- Data Import/Export
- Data Integration
- Data Security
- Design Management
- Digital Asset Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Reminders
- Email Sequences
- Email Templates
- Email Tracking
- Employee Management
- Engagement Tracking
- Event Calendar
- Event Management
- Event Marketing
- Event Scheduling
- Event Ticketing
- Event Triggered Actions
- Feedback Management
- Form Builder
- Forms Management
- GDPR Compliance
- Generative AI
- HTML Editor
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Meeting Management
- Message Personalization
- Mobile Access
- Mobile Coupons
- Mobile Optimization
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Open Rate Tracking
- Performance Metrics
- Personalization
- Post Scheduling
- Predictive Analytics
- Predictive Modeling
- Preview Functionality
- Prioritization
- Product Recommendations
- Promotions Management
- Prospecting Tools
- Question Branching
- ROI Tracking
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Registration Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Response Validation
- SEO Management
- SMS Marketing
- SMS Messaging
- Sales Analytics
- Sales Reports
- Scheduled Messaging
- Scheduling
- Search/Filter
- Segmentation
- Shared Inboxes
- Shortcodes
- Simple Mail Transfer Protocol (SMTP)
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Storytelling
- Subscriber Management
- Subscription Management
- Support Audio/Images/Video
- Support Ticket Management
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Team Management
- Template Management
- Templates
- Text-to-Win
- Third-Party Integrations
- URL Customization
- Unsubscribe Database
- Version Control
- Visitor Registration
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Publishing Options
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
Integrations
- Total integrations30
- Adobe Commerce
- Adobe InDesign
- AfterShip
- Akamai Identity Cloud
- BigCommerce
- Blackbaud eTapestry
- Bluehost
- BoldTrail
- Boomerang for Gmail
- Boulevard
- Canva
- Chargebee
- CiviCRM
- Criteo
- DonorPerfect
- Eventbrite
- Firespring
- Fivetran
- Getsitecontrol
- GoFundMe Pro
- GoTab POS
- Google Ads
- Google Analytics 360
- Google Workspace
- Gorgias
- GrowthZone
- Help Scout
- Jotform
- Judge.me
- Justuno
- KickoffLabs
- Lightspeed Retail
- LinkedIn Marketing Solutions
- Loop
- Loox
- LoyaltyLion
- Malomo
- Meta for Business
- Microsoft Excel
- Microsoft Outlook
- Mindbody
- Movable Ink
- Narvar
- Neon CRM
- Nosto
- Novi AMS
- Okendo
- Olark
- Olo
- OpenCart
- OptiMonk
- OptinMonster
- OrderGroove
- PAR Punchh
- Postscript
- PrestaShop
- Privy
- Real Estate Workflow Automation
- Recharge
- Recurly
- Salesforce Commerce Cloud
- Salesforce Consumer Goods Cloud
- Salesforce Marketing Cloud
- Salesforce Service Cloud
- Salesforce for Retail
- Salesix
- Segment
- Shift4Shop
- ShipBob
- ShipStation
- Shogun
- Shopify
- Shopify POS
- Shopify Plus
- SlickText
- Smile.io
- Snowflake
- Square Online
- Square Point of Sale
- Square for Restaurants
- Square for Retail
- Stamped.io
- Stripe
- Sumo
- SurveyMonkey
- TikTok
- Toast POS
- Triple Whale
- Tripleseat
- Trustpilot
- Typeform
- Umbraco CMS
- Unbounce
- UserVoice
- Volusion
- Wisepops
- Wix
- Wix POS
- WooCommerce
- WordPress.org
- Wufoo
- Xero
- Yahoo Mail
- Yotpo
- ZENOTI
- Zapier
- Zendesk Suite
- Zoho CRM
- commercetools
- monday CRM
- Total integrations87
- Adobe Commerce
- Adobe InDesign
- AfterShip
- Akamai Identity Cloud
- BigCommerce
- Blackbaud eTapestry
- Bluehost
- BoldTrail
- Boomerang for Gmail
- Boulevard
- Canva
- Chargebee
- CiviCRM
- Criteo
- DonorPerfect
- Eventbrite
- Firespring
- Fivetran
- Getsitecontrol
- GoFundMe Pro
- GoTab POS
- Google Ads
- Google Analytics 360
- Google Workspace
- Gorgias
- GrowthZone
- Help Scout
- Jotform
- Judge.me
- Justuno
- KickoffLabs
- Lightspeed Retail
- LinkedIn Marketing Solutions
- Loop
- Loox
- LoyaltyLion
- Malomo
- Meta for Business
- Microsoft Excel
- Microsoft Outlook
- Mindbody
- Movable Ink
- Narvar
- Neon CRM
- Nosto
- Novi AMS
- Okendo
- Olark
- Olo
- OpenCart
- OptiMonk
- OptinMonster
- OrderGroove
- PAR Punchh
- Postscript
- PrestaShop
- Privy
- Real Estate Workflow Automation
- Recharge
- Recurly
- Salesforce Commerce Cloud
- Salesforce Consumer Goods Cloud
- Salesforce Marketing Cloud
- Salesforce Service Cloud
- Salesforce for Retail
- Salesix
- Segment
- Shift4Shop
- ShipBob
- ShipStation
- Shogun
- Shopify
- Shopify POS
- Shopify Plus
- SlickText
- Smile.io
- Snowflake
- Square Online
- Square Point of Sale
- Square for Restaurants
- Square for Retail
- Stamped.io
- Stripe
- Sumo
- SurveyMonkey
- TikTok
- Toast POS
- Triple Whale
- Tripleseat
- Trustpilot
- Typeform
- Umbraco CMS
- Unbounce
- UserVoice
- Volusion
- Wisepops
- Wix
- Wix POS
- WooCommerce
- WordPress.org
- Wufoo
- Xero
- Yahoo Mail
- Yotpo
- ZENOTI
- Zapier
- Zendesk Suite
- Zoho CRM
- commercetools
- monday CRM
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