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Customer.io vs CleverTap Comparison (2026)
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Good recommendations?
Customer.io
5
63
4
21
3
2
2
0
1
2
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
CleverTap
5
37
4
23
3
7
2
0
1
1
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.
Make the most of your push notifications by reaching the maximum number of users who want to hear from you. With CleverTap Increase push deliverability to 80% for opted in users.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
88
5
4
3
2
1
63
21
2
0
2
- Value for money
- Ease of use
- Features
- Customer support
4.4
68
5
4
3
2
1
37
23
7
0
1
- Value for money
- Ease of use
- Features
- Customer support
Pros
Katie S.
Operations Manager
François M.
Marketing Manager
François M.
Marketing Manager
Pros
Amar k.
Tech Lead
Amar k.
Tech Lead
Anirban S.
Senior Manager - Marketing
Cons
Noga M.
VP, Marketing
Paul P.
Head of Engineering
Ali I.
Co-founder, head of product
Cons
Kim O.
Owner
Kim O.
Owner
Kim O.
Owner
- Vendor responds to reviews
- Last review9 days ago
- Vendor responds to reviews
- Last review8 months ago
Key features
- Total features98
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- App Notifications
- Audience Targeting
- Automated Scheduling
- Autoresponders
- Behavior Tracking
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Churn Management
- Click Tracking
- Cohort Analysis
- Communication Management
- Compliance Management
- Contact Database
- Contact Management
- Content Creation
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Integration
- Data Security
- Data Synchronization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Funnel Analysis
- GDPR Compliance
- Geotargeting
- HTML Editor
- Image Library
- In-App Events Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Management
- Lead Nurturing
- Lead Qualification
- List Management
- Location-Based Marketing
- Marketing Automation
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multivariate Testing
- Notification Editor
- Notification Scheduling
- Performance Metrics
- Personalization
- Predictive Analytics
- Preview Functionality
- Push Notifications
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- SMS Marketing
- SMS Messaging
- SMS Notifications
- Secure Data Storage
- Segmentation
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Subscriber Management
- Subscription Management
- Tagging
- Template Management
- Third-Party Integrations
- Trend Analysis
- Uninstall Tracking
- Visual Analytics
- Visual Workflow Management
- WYSIWYG Editor
- Web Notifications
- Website Analytics
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
- Total features85
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- App Notifications
- Audience Targeting
- Automated Scheduling
- Autoresponders
- Behavior Tracking
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Churn Management
- Click Tracking
- Cohort Analysis
- Communication Management
- Compliance Management
- Contact Database
- Contact Management
- Content Creation
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Integration
- Data Security
- Data Synchronization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Funnel Analysis
- GDPR Compliance
- Geotargeting
- HTML Editor
- Image Library
- In-App Events Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Management
- Lead Nurturing
- Lead Qualification
- List Management
- Location-Based Marketing
- Marketing Automation
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multivariate Testing
- Notification Editor
- Notification Scheduling
- Performance Metrics
- Personalization
- Predictive Analytics
- Preview Functionality
- Push Notifications
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- SMS Marketing
- SMS Messaging
- SMS Notifications
- Secure Data Storage
- Segmentation
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Subscriber Management
- Subscription Management
- Tagging
- Template Management
- Third-Party Integrations
- Trend Analysis
- Uninstall Tracking
- Visual Analytics
- Visual Workflow Management
- WYSIWYG Editor
- Web Notifications
- Website Analytics
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
Integrations
- Total integrations124
- AWS Lambda
- Acuity Scheduling
- AdRoll
- Adobe Commerce
- Aha!
- Airtable
- Amazon Polly
- Amazon Redshift
- Amazon Simple Storage Service (S3)
- Amplitude
- Appcues
- AppsFlyer
- Asana
- AtomX Live Chat
- Attribution
- Azure Blob Storage
- Basecamp
- Bitbucket
- Bizzabo
- Branch
- Buffer
- Calendly
- Chameleon
- Chargebee
- ClickFunnels
- Close
- Contactually
- Cratejoy
- Crowdcast
- Dasheroo
- Digioh
- Emailable
- Eventbrite
- Gist
- GitHub
- GitLab
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Forms
- Google Sheets
- Gravity Forms
- GrowSurf
- Harvest
- Hello Bar
- Help Scout
- Hightouch
- HubSpot Agent Hub
- HubSpot CRM
- Inkit
- InnerTrends
- Jira
- Jotform
- Kajabi
- LeadSync
- LeadsBridge
- LinkedIn for Business
- Litmus
- Livestorm
- LoyaltyLion
- Mailgun
- Mailjet
- Make
- ManyChat
- Matomo
- Microsoft SQL Server
- Mixpanel
- Mobile Text Alerts
- MySQL
- Netlify
- NeverBounce
- NiftyImages
- Nimble
- Northpass
- Nosto
- OneSignal
- OptinMonster
- Panoply
- PayPal Payments
- Pipedrive
- Podia
- Poptin
- PostgreSQL
- Productboard
- Qualaroo
- Recharge
- Recurly
- RightMessage
- RudderStack
- STITCH
- SatisMeter
- Segment
- SendGrid
- Shopify
- Singular
- Slack
- Snowflake
- Snowplow BDP
- SparkPost
- Stitch
- Stripe
- SupportBee
- SurveyMonkey
- Survicate
- TeleSign Platform
- The Arena Group
- Trello
- Trustpilot
- Twilio
- Unbounce
- UserVoice
- WPForms
- Wistia
- WooCommerce
- WordPress
- YouCanBookMe
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoho Forms
- authorize.net
- mailfloss
- n8n.io
- Total integrations6
- AWS Lambda
- Acuity Scheduling
- AdRoll
- Adobe Commerce
- Aha!
- Airtable
- Amazon Polly
- Amazon Redshift
- Amazon Simple Storage Service (S3)
- Amplitude
- Appcues
- AppsFlyer
- Asana
- AtomX Live Chat
- Attribution
- Azure Blob Storage
- Basecamp
- Bitbucket
- Bizzabo
- Branch
- Buffer
- Calendly
- Chameleon
- Chargebee
- ClickFunnels
- Close
- Contactually
- Cratejoy
- Crowdcast
- Dasheroo
- Digioh
- Emailable
- Eventbrite
- Gist
- GitHub
- GitLab
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Forms
- Google Sheets
- Gravity Forms
- GrowSurf
- Harvest
- Hello Bar
- Help Scout
- Hightouch
- HubSpot Agent Hub
- HubSpot CRM
- Inkit
- InnerTrends
- Jira
- Jotform
- Kajabi
- LeadSync
- LeadsBridge
- LinkedIn for Business
- Litmus
- Livestorm
- LoyaltyLion
- Mailgun
- Mailjet
- Make
- ManyChat
- Matomo
- Microsoft SQL Server
- Mixpanel
- Mobile Text Alerts
- MySQL
- Netlify
- NeverBounce
- NiftyImages
- Nimble
- Northpass
- Nosto
- OneSignal
- OptinMonster
- Panoply
- PayPal Payments
- Pipedrive
- Podia
- Poptin
- PostgreSQL
- Productboard
- Qualaroo
- Recharge
- Recurly
- RightMessage
- RudderStack
- STITCH
- SatisMeter
- Segment
- SendGrid
- Shopify
- Singular
- Slack
- Snowflake
- Snowplow BDP
- SparkPost
- Stitch
- Stripe
- SupportBee
- SurveyMonkey
- Survicate
- TeleSign Platform
- The Arena Group
- Trello
- Trustpilot
- Twilio
- Unbounce
- UserVoice
- WPForms
- Wistia
- WooCommerce
- WordPress
- YouCanBookMe
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoho Forms
- authorize.net
- mailfloss
- n8n.io
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