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Emma by Marigold vs MailerLite Comparison (2026)
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Good recommendations?
Emma by Marigold
4.2
(158)5
75
4
53
3
20
2
5
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
MailerLite
4.7
(2.3K)5
1.8K
4
413
3
51
2
7
1
40
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.
From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
Pricing
User reviews
4.2
158
5
4
3
2
1
75
53
20
5
5
- Value for money
- Ease of use
- Features
- Customer support
65%
would recommend this app4.7
2.3K
5
4
3
2
1
1.8K
413
51
7
40
- Value for money
- Ease of use
- Features
- Customer support
89%
would recommend this appPros
“Creating, customizing and sending high volume outbound marketing emails has been the main focus of Emma by Marigold on my end.”
AB
Anuoluwapo B.
Front-End Software Engineer
“Emma by Marigold offers robust tool that enables me to create, customize and send high volume outbound marketing ema.”
RN
Rachel N.
Head of Sales and Dispatch
“I use Emma by Marigold on a daily basis to boost the SEO ranking of my small business across search engines.”
EW
Evangeline W.
Small Business Owner
Pros
“It's honestly quite wild to get email newsletter system with automations with up to 100 steps, unlimited forms and segments, 10 landing pages, A/B testing, click maps, and Stripe e-commerce integrations ...on a FREE tier!”
LK
Lilli K.
Designer
“The automation builder and campaign reports are clear and practical, and the Shopify integration makes e-commerce tracking simple.”
EC
Evanthia C.
Email Marketing Specialist
“The ability to host multiple websites, landing pages, and email lists all within one platform is a huge advantage.”
MA
Mark A.
Owner
Cons
“I tried to downgrade my package to only receive an email with the representative attaching my contract and saying you cannot downgrade until your contract is up in 9 months.”
CB
Cameron B.
Owner
“I am not the best with design and find the platform hard to use. When I contacted their team about how much it would cost to help design a custom template I was told $999.”
CB
Cameron B.
Owner
“Terrible customer service.”
CB
Cameron B.
Owner
Cons
“The automations are incredibly confusing. And the fact that once they're live, they're on a timing system, has cost me many subscribers in the shuffle of it all.”
EB
Elise B.
Only Employee - Author
“It was awkward to authenticate my domain for sending out emails, but to be fair, this is a system-wide problem no exclusive to MailerLite.”
RK
Richard K.
Book Author
“I changed the questions on the page, but the response data was not updated to reflect that change.”
JB
Julian B.
Entrepreneur
- Vendor responds to reviews
- Last review3 days ago
- Vendor responds to reviews
- Last review21 days ago
Key features
- Total features112
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Automated Responses
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Management
- Contextual Targeting
- Conversion Tracking
- Customer Communication
- Customer Data Management
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Data Import/Export
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Form Builder
- Forms Management
- GDPR Compliance
- Generative AI
- Geolocation
- HTML Editor
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- List Management
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Message Personalization
- Messaging
- Mobile Access
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Open Rate Tracking
- Performance Metrics
- Personalization
- Preview Functionality
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- SEO Management
- SMS Marketing
- SMS Messaging
- Sales Analytics
- Scheduled Messaging
- Scheduling
- Search Marketing
- Segmentation
- Social Marketing
- Social Media Integration
- Spam Blocker
- Subscriber Management
- Subscription Management
- Surveys & Feedback
- Tagging
- Team Management
- Template Management
- Third-Party Integrations
- Unsubscribe Database
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Management
- Website Publishing Options
- Workflow Automation
- Workflow Management
- Total features92
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Automated Responses
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Management
- Contextual Targeting
- Conversion Tracking
- Customer Communication
- Customer Data Management
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Data Import/Export
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Form Builder
- Forms Management
- GDPR Compliance
- Generative AI
- Geolocation
- HTML Editor
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- List Management
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Message Personalization
- Messaging
- Mobile Access
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Open Rate Tracking
- Performance Metrics
- Personalization
- Preview Functionality
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- SEO Management
- SMS Marketing
- SMS Messaging
- Sales Analytics
- Scheduled Messaging
- Scheduling
- Search Marketing
- Segmentation
- Social Marketing
- Social Media Integration
- Spam Blocker
- Subscriber Management
- Subscription Management
- Surveys & Feedback
- Tagging
- Team Management
- Template Management
- Third-Party Integrations
- Unsubscribe Database
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Management
- Website Publishing Options
- Workflow Automation
- Workflow Management
Integrations
- Total integrations56
- 500Apps
- ARMember
- Adobe Commerce
- Airtable
- Annex Cloud Loyalty Experience Platform
- Basecamp
- Beacon
- BentoBox
- Better
- BigCommerce
- Blackbaud Raiser's Edge NXT
- Bloomerang Fundraising
- Bookingmood
- Bouncify
- Canva
- Carrd
- ClickFunnels
- ClubReady
- Contactually
- Convertful
- Dasheroo
- Digioh
- Divi
- Domo
- DreamApply
- Drupal
- Elementor
- Email on Acid
- Eventbrite
- Figma
- Formstack Forms
- Fyrebox
- Getsitecontrol
- Ghost
- GitHub
- Google Analytics 360
- Google Docs
- Google Forms
- Google Sheets
- Gravity Forms
- GrowSurf
- HubSpot CRM
- Hyperise
- InvoiceBerry
- Involve.me
- Join It
- Jotform Sign
- Justuno
- Keap
- Kickbox Email Verification
- Kommo
- Landingi
- Leadpages
- LeadsBridge
- Leap Patron Management
- LearnWorlds
- LinkedIn for Business
- Lumeer
- Mail Designer 365
- MailMunch
- MailerCheck
- MakePlans
- Marketing 360
- Marketo Engage
- Meta for Business
- Mindbody
- Mokapen
- MoonClerk
- MyFormData
- NeverBounce
- OneLogin
- OnePageCRM
- OpenTable
- Operations Hub
- OptiMonk
- OptinMonster
- Order Desk
- OttoKit
- Outfunnel
- Outgrow
- Paperform
- Partnero
- PayPal Payments
- Payhip
- Perkville
- Personizely
- Pike13
- Pipedrive
- Poptin
- PrestaShop
- Privy
- ProjectManager
- Raven Tools
- Relay.app
- ReviewTrackers
- Salesflare
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- SevenRooms
- Shopify
- Skyvia
- Slack
- Spendgo
- Sprout Social
- Squarespace
- Stripe Payments
- Stripo.email
- Sumo
- SurveyMonkey
- Teamwork.com
- Textiful
- Tidio
- Todoist
- Tray.io
- Trello
- Twitter/X
- Unbounce
- Vimeo
- ViralSweep
- Volusion
- Wishpond
- Wistia
- WooCommerce
- WordPress
- Wrike
- Ycode
- YouCanBookMe
- YouTube
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
- accesso ShoWare
- mailparser.io
- n8n.io
- Total integrations95
- 500Apps
- ARMember
- Adobe Commerce
- Airtable
- Annex Cloud Loyalty Experience Platform
- Basecamp
- Beacon
- BentoBox
- Better
- BigCommerce
- Blackbaud Raiser's Edge NXT
- Bloomerang Fundraising
- Bookingmood
- Bouncify
- Canva
- Carrd
- ClickFunnels
- ClubReady
- Contactually
- Convertful
- Dasheroo
- Digioh
- Divi
- Domo
- DreamApply
- Drupal
- Elementor
- Email on Acid
- Eventbrite
- Figma
- Formstack Forms
- Fyrebox
- Getsitecontrol
- Ghost
- GitHub
- Google Analytics 360
- Google Docs
- Google Forms
- Google Sheets
- Gravity Forms
- GrowSurf
- HubSpot CRM
- Hyperise
- InvoiceBerry
- Involve.me
- Join It
- Jotform Sign
- Justuno
- Keap
- Kickbox Email Verification
- Kommo
- Landingi
- Leadpages
- LeadsBridge
- Leap Patron Management
- LearnWorlds
- LinkedIn for Business
- Lumeer
- Mail Designer 365
- MailMunch
- MailerCheck
- MakePlans
- Marketing 360
- Marketo Engage
- Meta for Business
- Mindbody
- Mokapen
- MoonClerk
- MyFormData
- NeverBounce
- OneLogin
- OnePageCRM
- OpenTable
- Operations Hub
- OptiMonk
- OptinMonster
- Order Desk
- OttoKit
- Outfunnel
- Outgrow
- Paperform
- Partnero
- PayPal Payments
- Payhip
- Perkville
- Personizely
- Pike13
- Pipedrive
- Poptin
- PrestaShop
- Privy
- ProjectManager
- Raven Tools
- Relay.app
- ReviewTrackers
- Salesflare
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- SevenRooms
- Shopify
- Skyvia
- Slack
- Spendgo
- Sprout Social
- Squarespace
- Stripe Payments
- Stripo.email
- Sumo
- SurveyMonkey
- Teamwork.com
- Textiful
- Tidio
- Todoist
- Tray.io
- Trello
- Twitter/X
- Unbounce
- Vimeo
- ViralSweep
- Volusion
- Wishpond
- Wistia
- WooCommerce
- WordPress
- Wrike
- Ycode
- YouCanBookMe
- YouTube
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
- accesso ShoWare
- mailparser.io
- n8n.io
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