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Google Alerts Logo

Notification platform for businesses

Table of Contents

Google Alerts - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: December 2025

Google Alerts overview

Based on 315 verified user reviews

What is Google Alerts?

Google Alerts is a website monitoring solution with key features that include alerts and notifications, email alerts, mobile alerts, and more.

Who uses Google Alerts?

Reviews for Google Alerts come from a wide variety of industries, including computer software (7% of reviewers), marketing and advertising (5%), and hospital & health care (4%). The most frequent use case for Google Alerts cited by reviewers is website monitoring (87% of reviewers).

Starting price


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Google Alerts’s user interface

Ease of use rating:

Google Alerts pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(1)
3-4(90)
5(224)

What do users say about Google Alerts?

Google Alerts is a website monitoring solution with key features that include alerts and notifications, email alerts, mobile alerts, and more.

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Who uses Google Alerts?

Based on 315 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software
Marketing and Advertising
Education Management
Hospital & Health Care
Others

Use cases

Website Monitoring
Competitive Intelligence

Google Alerts's key features

GetApp's analysis of 54 verified user reviews collected between July 2021 and May 2024 identifies Google Alerts' most critical features and summarizes user sentiment about those features.

Alerts/Notifications

Reviewers appreciate Google Alerts' ability to provide timely and relevant notifications. They find it useful for tracking clients' mentions, media monitoring, and staying informed about specific trends. Users report that alerts help prevent unwanted access and notify them of new content or business interactions. They say the notifications are accurate, prompt, and customizable, making it easy to stay updated on topics of interest. However, some users mention occasional false alerts and outdated information being included. Of the 40 Google Alerts users who gave detailed accounts of their use of Alerts/Notifications, 95% rated this feature as important or highly important.

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“On the job, the alerts are really useful for our team because they are great help to keep track of clients' mentions and media monitoring. ”
LG

Lara G.

Account Executive

“It's a powerful tool when I like to get information.Example, I am obsessed when a new android version for my phone will be ready. And I get notifications all the time from different websites.”
KH

Klodian H.

Production technician


Email alerts

Users report that Google Alerts' email alerts are functional and convenient, allowing them to stay informed even when they are busy. They appreciate receiving alerts directly to their inbox, which helps them keep track of important updates and media mentions. Reviewers indicate that email alerts are immediate and can be prioritized, saving time and ensuring they don't miss critical information. They find it easy to manage and monitor alerts through their email, although some mention emails occasionally end up in spam. Of the 18 Google Alerts users who gave detailed accounts of their use of Email Alerts, 94% rated this feature as important or highly important.

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“I as a nurse is always busy, sometimes i forgot to check my email., email alerts is amazing because when i have time to pick my phone. The alert is already there, and i have to do is click and read.”
HJ

Harold J.

Nurse

“Sending via email is very functional, even if sometimes I forget to view them or I find some emails in spam.”
EF

Emanuela F.

Student


Mobile alerts

Reviewers highlight the convenience of Google Alerts' mobile alerts, noting that they can receive notifications on their mobile devices wherever they are. They find this capability valuable for staying updated on appointments, events, and security breaches. Users appreciate the instant notifications, which allow them to act quickly and stay informed without needing to be at their computer. They say mobile alerts are particularly useful for those who frequently use their phones, although a few users find them distracting. Of the 16 Google Alerts users who gave detailed accounts of their use of Mobile Alerts, 81% rated this feature as important or highly important.

See related user reviews

“Google Alerts ability to notify of appointments or events to a mobile phone is very valuable as most of my staff have their phones on them at all times. ”
JY

Jason Y.

Emergency Management Director

“Thanks to mobile alerts, I can look at the notifications received on my mobile device and act accordingly.”
EY

Enes Y.

Information Technology


All Google Alerts features

Features rating:

Monitoring
For websites
Keyword tracking
Search/Filter
Website Monitoring
Activity tracking

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Google Alerts pricing

Value for money rating:

Starting from

Free

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Google Alerts price and value

Value for money rating:

To see what individual users think of Google Alerts's price and value, check out the review snippets below.

“This app works to be aware of what you like the most or what you are most interested in, for me it has been beneficial since I receive alerts about things that have interested me.”
FM

FERNANDO M.

my self

“Fantastic to set keywords and have everything delivered on your email. I love this product and I'm recommending it to friends and relatives.”
EK

Ekaterina K.

marketing

Google Alerts support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Email/Help Desk

Google Alerts FAQs

Q. Who are the typical users of Google Alerts?

Google Alerts has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

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Q. What is Google Alerts used for?

Google Alerts is a cloud-based notification platform designed to help businesses receive emails about content changes and new posts across web pages, articles, research papers, and blogs. It enables users to schedule alerts on a daily, weekly or monthly basis. The solution allows users to create the required alerts using keywords, phrases or topics of interest. Users can modify the notification settings based on frequency, types of sites, language preferences, location, number of results, and accounts to receive the alerts. Businesses can also use Google Alerts to determine their market reputation, identify trends, and monitor customer or competitor activities. Plus, it helps end-users choose alerts via the suggestions provided about various topics. Team members can configure Google Alerts for specific terms as well as sites, using quotes and hyphen signs, allowing businesses to receive site-specific and filtered results. Moreover, it enables users to edit or delete wrongly created alerts as per their requirements.


Q. What languages does Google Alerts support?

Google Alerts supports the following languages:
Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian (Bokmal), Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian


Q. Does Google Alerts offer an API?

No, Google Alerts does not have an API available.


Q. What level of support does Google Alerts offer?

Google Alerts offers the following support options:
Knowledge Base, Email/Help Desk

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