BrandMaker Pricing, Features, Reviews & Comparison of Alternatives


Marketing resource management (MRM) software

4.6/5 (10 reviews)

BrandMaker overview

What is BrandMaker?

We help enterprise marketing leaders get on top of the five key elements of their marketing operations - their budgets, campaign planning, content development, brand management, and performance reporting. In working with enterprise leaders for more than a decade, BrandMaker has increased their effectiveness in each operational area, giving them the ability to see and respond to market changes with unprecedented agility.


Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, German
BrandMaker screenshot: Plan and coordinate all marketing operations transparently for all parties involved. Adjust the freely configurable planning structure at any point to see exactly the level of detail you need. BrandMaker Solution Campaign Planning & Execution | EnglishBrandMaker screenshot: Keep finances in focus!
Gain full visibility on planned, committed and actual budgets. Take the international context into account and manage the budget information in the currency needed.BrandMaker screenshot: Optimize marketing performance and ROI
Individually defined KPIs enable data-based insights into the success of your campaigns and its marketing ROI. Prove the success of your marketing activities with real-time reports.BrandMaker screenshot: Trigger processes from within the marketing plan to execute actions that help you achieve your goals. Collect all briefings and project information centrally, distribute tasks within the team and track the progress of the project.BrandMaker screenshot: Store all your digital assets centrally, structured and secured. Sophisticated digital rights give internal and external team members role-based access to your digital media library. License management ensures the use of only valid content.BrandMaker screenshot: Share digital assets at the touch of a button with team members, customers and partners. The assets are automatically converted to the correct output format. BrandMaker screenshot: AI-powered Web Tracing! Track the use of your digital assets across the web. AI-logic identifies websites on which your images or parts of it have been published. Based on the results you can identify and eliminate misused brand materials.BrandMaker Solution Content Creation & Distribution | EnglishBrandMaker Solution Performance Measurement & Optimization | EnglishBrandMaker: Solutions Overview Video | English

BrandMaker reviews

Value for money
Ease of use
Customer support
AJ Brown

We use BrandMaker for managing assets, planning activities, and lead gen for our clients.

Used daily for 1-2 years
Reviewed 2017-08-14
Review Source: Capterra

Using BrandMaker, we have better control over corporate assets in terms of knowing where they are and what's current. The core benefit is improved brand management by everyone in the company. Also, using the BrandMaker shared calendar, we've benefited from greater transparency into marketing efforts like events that are coming up, lead gen scheduling, etc. And the BrandMaker Customer Engagement Cloud module gives us a way to control content distribution to sales prospects that we don't get with any other system.

We wouldn't be able to perform our job without BrandMaker. It has become an essential platform for managing brand assets like company brochures, media, stock images, etc. Plus, we maintain entire marketing calendars in BrandMaker so that everyone knows what's happening and when. Using BrandMaker is so much better than DropBox or email... sales teams have access to what they need as well, and no one uses out of date content. The new Customer Engagement Cloud is incredibly powerful in terms of making content available to our sales prospects at their own pace. We can see exactly which content pieces are the most useful in the buying cycle and can optimize new content. We are an agency and use the tool on behalf of our clients who also seem to really find it invaluable.

Rating breakdown

Value for money
Ease of use
Customer support

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Powerful suite to create one-stop-shop solutions for brand-management & marketing ...

Used daily for 2+ years
Reviewed 2017-08-24
Review Source: Capterra

Brandmaker delivers a very powerful suite of modules to cover all Marketing Automatization needs with a holistic approach. Planning, production, distribution and reporting are working very well together. The new portal module (including a standalone CMS) enhances the options dramatically. The system can be completely branded and turned into a unique Marketing Information Platform - a one stop shop for everything relevant in Marketing (with potential for multiple extensions) that helps to streamline clients processes, save capacities, strengthen the brands and also save money of the companies.

Though it's rather a plus for us as external consultants and implementation partners, it can be pretty challenging for a customer to align the requirements of the brand and the options of the system. Due to the complexity and the huge set of features you will need professional support during the implementation.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Marion Mazari

Good experience, sometimes the platform is not intuitive enough

Used daily for 6-12 months
Reviewed 2017-10-25
Review Source: Capterra

Once used a couple of times, I think the platform is quite easy to use and straightforward. It allows you to narrow your search quickly and going back the main menu is easy which is essential. It looks clear and clean and I adopted it very quickly.

Non-flexibility. If you type a key word with a mistake in the spelling, if you choose to filter your search but then type in a key word, it erases your first filter... It creates confusion and makes searches harder. Also, although I believe the uploading tool works really well in general, I find it confusing that once the process is done, we stay on the uploading page instead of seeing the message 'upload completed' to confirm it's been done. I always have to check to ensure my uploads are done to be sure. Finally, the scroll down option is strange because you can only see one row at a time and the assets do not even appear entirely: I would like to be able to scroll down seeing at least two rows.

Rating breakdown

Ease of use

Likelihood to recommend: 9/10

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Sebastian Meissler

Broad solution, flexible to configure and adapt to our specific needs.

Used daily for 2+ years
Reviewed 2018-01-02
Review Source: Capterra

Moving from spreadsheets and manual reporting to a system based approach has truly been transformative for our marketing operations, and the ability to have a single source of truth for all our marketing and sales assets is a core requirement for marketing. A next step in 2018 will be to expand our scope to further interesting MRM functionality BrandMaker offers such as integration with Salesforce (CRM) and unleashing the full power of marketing performance measurement.

As with every enterprise software it needs a bit of practice and change management to get the processes and structure right and it is also important to include user feedback along the way and to continuously further fine tune and evolve the system. BrandMaker offered comprehensive training and consulting services to ensure fast and sustainable user adoption.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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catherine josef

Web to Print andJobs Module Review

Used daily for 2+ years
Reviewed 2018-12-04
Review Source: Capterra

BrandMaker solutions have saved us loads of money vs previous systems we left to launch BrandMaker -- Plus the adoption of the new BM solutions has tripled our older solutions. the net effect is more of our associates creating more pieces that are on-brand and more effective in closing the sale.

BrandMaker solutions are German Engineering at it's finest. Well built with forward thinking innovation and always improving on the capabilities even before you ask for the new feature to be added.

Some times the word choice in the navigation can be a bit clunky. The capabilities of the system are amazing, just think the navigation of these features could be more intuitive - designer friendly

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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BrandMaker pricing

Pricing options
View Pricing Plans

Contact BrandMaker for pricing information.

BrandMaker features

Campaign Management
Content Management
Customizable Templates
Drag & Drop Interface
Multi-Channel Marketing
Third Party Integration

A/B Testing (201 other apps)
API (539 other apps)
Activity Dashboard (346 other apps)
Automatic Notifications (200 other apps)
Campaign Analysis (287 other apps)
Campaign Segmentation (202 other apps)
Customizable Branding (268 other apps)
Data Import/Export (247 other apps)
Email Marketing Management (199 other apps)
Engagement Analytics (261 other apps)
Real Time Analytics (235 other apps)
Reporting & Statistics (345 other apps)
Social Media Integration (310 other apps)

Videos and tutorials

Additional information for BrandMaker

Key features of BrandMaker

  • Product configurator
  • Marketing plan creation
  • Discussion boards
  • Social marketing
  • Multi-format output
  • Social sharing
  • Brand control
  • Usage tracking / analytics
  • Keyword search
  • Budget control
  • Calendar management
  • Campaign planning
  • Collaborative review
  • Content library
  • Content management
  • CRM integration
  • Customizable reporting
  • Customizable templates
  • Discussion board
  • Financial analysis
  • Lead generation
  • Pipeline management
  • Product catalog
  • Project templates
  • Real time reporting
  • Resource management
  • Template management
  • Third party integration
  • Workflow management
  • Prioritizing
  • Project budgeting
  • ERP integration
  • Budgeting
  • Drag & drop interface
  • Multi-channel marketing
  • Role-based permissions
  • ROI analytics
  • Dashboard creation
  • Filtered views
  • Prospecting tools
  • Multimedia support
  • Customizable approvals
  • Cataloging / categorization
  • Product data management
  • Spend control
  • Best practices repository
  • Performance management
  • Campaign management
  • Performance reports
  • Task management
  • Collaboration tools
  • Self service portal
  • Customer experience management
  • Asset management
View All Features


Create, find, and share content using the digital asset management feature which allows users to access digital and multimedia content from a searchable online catalog. Content such as images, audio, video, graphics, and more can be downloaded, sent, or customized using the BrandMaker platform.

Benefit from all-in-one channel marketing management with a self-service portal for marketers to share marketing services and collaborate on ideas. The portal can be used to provide localized marketing materials and product information.

Gain insight in to the success or failures of marketing campaigns with the performance management module which provides tools for monitoring ROI, conversions, budgets, digital performance, and more, through reports and dashboards.

Manage, distribute, and target digital assets using the content marketing portal which provides tools including a media pool for asset management, web-to-print templates, a Marcom Portal marketing site, and performance management.

Integrate with third party business applications including existing ERP and CRM systems to connect data and avoid isolated data silos. Partners include Salesforce CRM, Adobe, and Magnolia CMS.