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Hootsuite vs Metricool Comparison (2026)
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Good recommendations?
Overview
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.
Use Metricool to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.4
3.8K
5
4
3
2
1
1.9K
1.3K
370
49
37
- Value for money
- Ease of use
- Features
- Customer support
69%
would recommend this app4.4
98
5
4
3
2
1
60
29
3
0
6
- Value for money
- Ease of use
- Features
- Customer support
79%
would recommend this appPros
“In our role as marketers amongst a variety of other hats, Hootsuite is a practical tool for maintaining organization and consistency of our content.”
TK
Tim K.
Founder
“The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once.”
AH
Amir H.
E-Commerce Manager
“It makes managing multiple social media accounts so much easier, helps me stay organized with scheduling, and gives a clear picture of how posts are performing.”
Joshua F.
Marketing Assistant
Pros
“Multiple Auto Scheduling maps and heat map by day and time for best posting times, although I am not convinced of the accuracy.”
JL
Josie L.
MD
“I like the ability to easily schedule content, along with the ability to schedule the first comment too.”
RT
Ricki T.
Owner
“We’ve swapped brand ownership to keep our schedule intact, but are now actively looking at competitors who understand how real-world teams function. If you're a solo creator, Metricool might work for you. But for any professional team or agency, this tool is a liability unless they overhaul how notifications work and stop misrepresenting what the platform can do.”
DL
Dayna L.
Social Media
Cons
“With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame.”
DM
Demi M.
Community Manager
“You also can only add business LinkedIn pages (I was unable to add personal accounts for clients).”
AB
Ali B.
Owner
“Can be hard to focus and scheduling posts in the application don't carry as much weight as in the mobile applications”
MD
Mike D.
Owner
Cons
“There’s no way to assign a post to a teammate for manual publication. If the owner is unavailable, the post doesn't go out.”
DL
Dayna L.
Social Media
“I’ve tried so many other scheduling tools and they were not as good as Metricool. If you want to use a platform that gives you wholistic knowledge about your brand(s)”
PP
Prerna P.
Social Media Marketing Specialist
“Customer service is robotic and unhelpful, software is ok, but content becomes very generic.”
JL
Josie L.
MD
- Vendor responds to reviews
- Last review16 days ago
- Vendor responds to reviews
- Last review4 months ago
Key features
- Total features144
- @mentions
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Assignment Management
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Behavior Tracking
- Benchmarking
- Blogs
- Brand Tracking
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Categorization/Grouping
- Charting
- Chat/Messaging
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Drag & Drop
- Editorial Calendar
- Email Alerts
- Email Marketing
- Employee Advocacy
- Employee Database
- Employee Engagement
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- Generative AI
- Group Management
- Image Library
- Impact Measurement
- Influencer Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Lead Attribution
- Lead Engagement
- Live Chat
- Marketing Automation
- Media Library
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Performance Metrics
- Post Scheduling
- Pre-Approved Content Library
- Predictive Analytics
- Progress Tracking
- Project Management
- Publish Scheduling
- ROI Tracking
- Real Time Comparisons
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Role-Based Permissions
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Social Advertising
- Social Listening
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Tag Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- User Management
- User Profiles
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Workflow Management
- Total features73
- @mentions
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Assignment Management
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Behavior Tracking
- Benchmarking
- Blogs
- Brand Tracking
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Categorization/Grouping
- Charting
- Chat/Messaging
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Drag & Drop
- Editorial Calendar
- Email Alerts
- Email Marketing
- Employee Advocacy
- Employee Database
- Employee Engagement
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- Generative AI
- Group Management
- Image Library
- Impact Measurement
- Influencer Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Lead Attribution
- Lead Engagement
- Live Chat
- Marketing Automation
- Media Library
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Performance Metrics
- Post Scheduling
- Pre-Approved Content Library
- Predictive Analytics
- Progress Tracking
- Project Management
- Publish Scheduling
- ROI Tracking
- Real Time Comparisons
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Role-Based Permissions
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Social Advertising
- Social Listening
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Tag Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- User Management
- User Profiles
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Workflow Management
Integrations
- Total integrations103
- 123FormBuilder
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- Aprimo Digital Asset Management
- Asana
- Audiense Discover
- Basecamp
- Blogger
- Box
- Brandfolder
- Brandwatch
- Brightcove
- Bynder
- CELUM
- Canto
- Canva
- ChatGPT
- Chatfuel
- Claude
- ClickDesk
- ClickUp
- Cloohawk
- Cloudinary
- Constant Contact
- Copysmith
- Crowd Analyzer
- DALL-E 3
- Dailymotion
- Data Dwell Digital Asset Management
- Data Dwell Sales Enablement
- Dropbox
- Facebook Apps and Tabs
- Facebook Business Suite
- Figma
- Freshdesk
- Gemini
- Gmail
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Drive
- Google Translate
- Grid
- Higher Logic Vanilla
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- Influitive
- Interact
- Issuu
- JIRA Service Management
- Kapost
- LeadSift
- LinkedIn for Business
- Lucidya
- Lumen by Talkwalker
- Make
- Marketo Engage
- MediaValet
- Meltwater
- Mentionlytics
- Meta for Business
- Microsoft SharePoint
- Microsoft Teams
- Microsoft Viva Engage
- Mintent
- NetX
- Nimble
- Onclusive Social
- OneDrive
- Oracle Eloqua Marketing Automation
- Outgrow
- PhotoShelter for Brands
- PromoRepublic
- Quid
- ReviewInc
- ReviewTrackers
- Salesforce Sales Cloud
- Scoop.it
- Simple Sales Tracking
- Simplebooklet Flipbook Experiences
- Slack
- SocialFlow
- Stackla
- StoreYa
- SurveyMonkey
- TINT
- Tagboard
- Tailwind TMS
- Threads
- TikTok
- Trello
- Trustpilot
- Twitter/X
- Uberflip
- Unifyr
- Upfluence
- Vidyard
- Webdam
- WordPress
- YouTube
- Zapier
- Zendesk Suite
- n8n.io
- pixx.io
- webCRM
- Total integrations17
- 123FormBuilder
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- Aprimo Digital Asset Management
- Asana
- Audiense Discover
- Basecamp
- Blogger
- Box
- Brandfolder
- Brandwatch
- Brightcove
- Bynder
- CELUM
- Canto
- Canva
- ChatGPT
- Chatfuel
- Claude
- ClickDesk
- ClickUp
- Cloohawk
- Cloudinary
- Constant Contact
- Copysmith
- Crowd Analyzer
- DALL-E 3
- Dailymotion
- Data Dwell Digital Asset Management
- Data Dwell Sales Enablement
- Dropbox
- Facebook Apps and Tabs
- Facebook Business Suite
- Figma
- Freshdesk
- Gemini
- Gmail
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Drive
- Google Translate
- Grid
- Higher Logic Vanilla
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- Influitive
- Interact
- Issuu
- JIRA Service Management
- Kapost
- LeadSift
- LinkedIn for Business
- Lucidya
- Lumen by Talkwalker
- Make
- Marketo Engage
- MediaValet
- Meltwater
- Mentionlytics
- Meta for Business
- Microsoft SharePoint
- Microsoft Teams
- Microsoft Viva Engage
- Mintent
- NetX
- Nimble
- Onclusive Social
- OneDrive
- Oracle Eloqua Marketing Automation
- Outgrow
- PhotoShelter for Brands
- PromoRepublic
- Quid
- ReviewInc
- ReviewTrackers
- Salesforce Sales Cloud
- Scoop.it
- Simple Sales Tracking
- Simplebooklet Flipbook Experiences
- Slack
- SocialFlow
- Stackla
- StoreYa
- SurveyMonkey
- TINT
- Tagboard
- Tailwind TMS
- Threads
- TikTok
- Trello
- Trustpilot
- Twitter/X
- Uberflip
- Unifyr
- Upfluence
- Vidyard
- Webdam
- WordPress
- YouTube
- Zapier
- Zendesk Suite
- n8n.io
- pixx.io
- webCRM
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