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HubSpot Marketing Hub vs Klaviyo Comparison (2026)
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Good recommendations?
HubSpot Marketing Hub
4.5
(6.2K)5
3.7K
4
2K
3
361
2
54
1
28
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Klaviyo
4.6
(539)5
383
4
128
3
21
2
1
1
6
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place
Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.5
6.2K
5
4
3
2
1
3.7K
2K
361
54
28
- Value for money
- Ease of use
- Features
- Customer support
77%
would recommend this app4.6
539
5
4
3
2
1
383
128
21
1
6
- Value for money
- Ease of use
- Features
- Customer support
78%
would recommend this appPros
“Having email management, contact management, landing pages, and social media scheduling fully integrated into a single dashboard saves a ton of time and eliminates the hassle of switching between different tools.”
BRIJ K.
IT Exedutive
“E.g. you can only create a certain amount of audience lists dependent on your package deal. But that audience list also can only contain what they call marketing contacts, which dependent on your package deal you only have a certain amount of, unless you buy more.”
RR
Rasmus R.
Paid Specialist
“Having the ability to track the conversations and deal stages without having to hop from one tool to another is nice, as I work with both individual clients and larger clients.”
LV
Luis V.
Account Executive
Pros
“It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc.”
Cody A.
President
“As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients”
Marc G.
Digital and Marketing senior specialist
“The customization choices are amazing that enable us to design graphically appealing emails that present our hotel facilities beautifully without hiring a coder.”
PG
Patricia G.
Customer Service Lead
Cons
“This can create duplicate contacts or make it difficult to attribute activity to the correct company, requiring additional manual cleanup and impacting reporting accuracy.”
Valérie L.
Senior Director, Brand and Marketing
“There is a specific limit on how many contacts you can export into HubSpot and when you go over that limit the price tiers can get expensive.”
Jordan V.
Sales Specialist
“The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated.”
DG
Daniel G.
Administrator
Cons
“The biggest con is that advanced features can be complex to navigate. But also the cost, as pricing plans can be expensive, especially for small businesses or anyone with limited email marketing budgets. And an important one for certian users is that while Klaviyo offers SMS marketing, its much more limited compared to dedicated SMS platforms.”
RO
Ricki O.
Owner
“It was an expensive product and we did not end up having enough sales to continue to use Klaviyo (more on us than the product for performing)”
SO
Shane O.
Operations
“The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts.”
KK
Kevin K.
Marketing Manager
- Vendor responds to reviews
- Last review7 days ago
- Vendor responds to reviews
- Last reviewa month ago
Key features
- Total features116
- 2-Way Messaging
- A/B Testing
- AI Copilot
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Artwork Management
- Audience Targeting
- Audit Management
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Brand Guidelines
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Channel Management
- Chat/Messaging
- Chatbot
- Click Tracking
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Marketing
- Content Scheduling
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Integration
- Data Security
- Digital Asset Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Sharing
- Filtering
- Form Builder
- Forms Creation & Design
- Forms Management
- GDPR Compliance
- Generative AI
- Google Analytics Integration
- HTML Editor
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- Link Management
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Mass Texting
- Message Personalization
- Mobile Coupons
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Open Rate Tracking
- Performance Metrics
- Personalization
- Pipeline Management
- Post Management
- Post Scheduling
- Predictive Analytics
- Predictive Modeling
- Preview Functionality
- Prioritization
- Product Recommendations
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Marketing
- SMS Messaging
- Sales Analytics
- Sales Reports
- Scheduled Messaging
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Shortcodes
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Spam Blocker
- Storytelling
- Subscriber Management
- Support Ticket Management
- Surveys & Feedback
- Tagging
- Template Management
- Text-to-Win
- Third-Party Integrations
- User Management
- Version Control
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Hosting
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
- Total features149
- 2-Way Messaging
- A/B Testing
- AI Copilot
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Artwork Management
- Audience Targeting
- Audit Management
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Brand Guidelines
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Channel Management
- Chat/Messaging
- Chatbot
- Click Tracking
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Marketing
- Content Scheduling
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Integration
- Data Security
- Digital Asset Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Sharing
- Filtering
- Form Builder
- Forms Creation & Design
- Forms Management
- GDPR Compliance
- Generative AI
- Google Analytics Integration
- HTML Editor
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- Link Management
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Mass Texting
- Message Personalization
- Mobile Coupons
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Open Rate Tracking
- Performance Metrics
- Personalization
- Pipeline Management
- Post Management
- Post Scheduling
- Predictive Analytics
- Predictive Modeling
- Preview Functionality
- Prioritization
- Product Recommendations
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Marketing
- SMS Messaging
- Sales Analytics
- Sales Reports
- Scheduled Messaging
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Shortcodes
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Spam Blocker
- Storytelling
- Subscriber Management
- Support Ticket Management
- Surveys & Feedback
- Tagging
- Template Management
- Text-to-Win
- Third-Party Integrations
- User Management
- Version Control
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Hosting
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
Integrations
- Total integrations211
- AWeber
- Accelo
- Act!
- ActiveDEMAND
- Acuity Scheduling
- AdRoll
- Adobe Commerce
- AfterShip
- Aircall
- Akamai Identity Cloud
- Alchemer
- AllClients
- AskNicely
- Atomic AI
- Attribution
- Azuqua
- Bedrock Data
- Benchmark Email
- Bevy
- BigCommerce
- BigContacts
- Bitrix24
- Boulevard
- Brevo
- BrightInfo
- Brightcove
- BuiltWith
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Canva
- Capsule
- Ceros
- ChannelMix
- Chargebee
- CircleLoop
- ClearVoice
- ClientPoint
- Clio
- Coevera
- CompanyHub
- ConnectWise PSA
- Constant Contact
- Contactually
- Copper
- Creatio AI CRM
- Criteo
- Cyfe
- Databox
- Datanyze
- Direct Mail
- DonorPerfect
- Dotdigital
- Drift
- Dropbox
- Dropbox Sign
- EZ Texting
- Ease.io
- Efficy CRM
- Emma by Marigold
- Eventbrite
- Facebook Business Suite
- Fivetran
- Forecast
- FreshBooks
- Freshsales
- Front
- FullContact
- GetAccept
- GetResponse
- Getsitecontrol
- Gmail
- GoFundMe Pro
- GoTab POS
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Drive
- Google Forms
- Gorgias
- Gravity Forms
- Groove
- Grow
- Help Scout
- Highrise
- Hotjar
- HubSpot CRM
- HubSpot Sales Hub
- Infer
- Instapage
- Invoca
- Jotform
- Judge.me
- Justuno
- Keap
- KickoffLabs
- Kissmetrics
- Kixie PowerCall & SMS
- Klips
- Kommo
- Kustomer
- Lately
- LeadDyno
- LeadGnome
- LeadMaster
- Leadcamp
- Leadfeeder
- Leadpages
- LeadsBridge
- Less Annoying CRM
- Lightspeed Retail
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- Livespace
- Livestorm
- Loop
- Loox
- LoyaltyLion
- Lucky Orange
- MailUp
- MailerLite
- Malomo
- ManyChat
- Marketo Engage
- Membrain
- Meta for Business
- Microsoft 365
- Microsoft Excel
- Microsoft Outlook
- MigrateMyCRM
- Mindbody
- Missive
- Mojo Helpdesk
- Movable Ink
- Myphoner
- Narvar
- Neon CRM
- NetSuite
- Netskope One Platform
- Nimble
- Nosto
- Nutshell
- Okendo
- Olark
- Olo
- OnceHub
- OnePageCRM
- OpenCart
- Operations Hub
- OptiMonk
- OptinMonster
- OrderGroove
- Outgrow
- Outreach
- PAR Punchh
- PandaDoc
- PayPal
- Paycove
- PersistIQ
- PhoneBurner
- PhoneWagon
- Pipedrive
- Pipeline CRM
- Planful for Marketing
- Podio
- Postscript
- Powtoon
- PrestaShop
- Privy
- Proposify
- Pure Chat
- QuickBooks Online Advanced
- Quuu Promote
- Qwilr
- Recharge
- Recurly
- Robly
- SalesSeek
- Salesflare
- Salesforce Commerce Cloud
- Salesforce Consumer Goods Cloud
- Salesforce Marketing Cloud
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Salesforce for Retail
- Salesmate
- Segment
- Semrush
- SendGrid
- Shift4Shop
- ShipBob
- ShipStation
- Shogun
- Shopify
- Shopify POS
- Shopify Plus
- Skyvia
- Slack
- Slemma
- SlideShare
- Smartling
- Smile.io
- SnapApp
- Snowflake
- Square Online
- Square Point of Sale
- Square for Restaurants
- Square for Retail
- Stamped.io
- Stitch
- Stripe
- Sumo
- Surfe
- SurveyMonkey
- Survicate
- TINT
- Taboola
- Teamgate
- Teamleader
- Teamwork Desk
- Teamwork.com
- TikTok
- Toast POS
- Toky
- Tray.io
- Trello
- Triple Whale
- Tripleseat
- Trustpilot
- Typeform
- Uberflip
- Unbounce
- UserVoice
- Vidyard
- Volusion
- Vtiger CRM
- Webflow
- Wisepops
- Wishpond
- Wistia
- Wix
- Wix POS
- WooCommerce
- Woopra
- WordPress
- Workbooks
- WorkflowMax
- Workplace from Meta
- Wrike
- Wufoo
- Xero
- Yotpo
- YouCanBookMe
- ZENOTI
- Zapier
- Zendesk Sell
- Zendesk Suite
- Zoho Analytics
- Zoho Books
- Zoho CRM
- Zoho Forms
- Zoho Invoice
- Zoho Recruit
- Zoom Workplace
- commercetools
- dotloop
- monday AI Work Platform
- noCRM
- weclapp
- Total integrations87
- AWeber
- Accelo
- Act!
- ActiveDEMAND
- Acuity Scheduling
- AdRoll
- Adobe Commerce
- AfterShip
- Aircall
- Akamai Identity Cloud
- Alchemer
- AllClients
- AskNicely
- Atomic AI
- Attribution
- Azuqua
- Bedrock Data
- Benchmark Email
- Bevy
- BigCommerce
- BigContacts
- Bitrix24
- Boulevard
- Brevo
- BrightInfo
- Brightcove
- BuiltWith
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Canva
- Capsule
- Ceros
- ChannelMix
- Chargebee
- CircleLoop
- ClearVoice
- ClientPoint
- Clio
- Coevera
- CompanyHub
- ConnectWise PSA
- Constant Contact
- Contactually
- Copper
- Creatio AI CRM
- Criteo
- Cyfe
- Databox
- Datanyze
- Direct Mail
- DonorPerfect
- Dotdigital
- Drift
- Dropbox
- Dropbox Sign
- EZ Texting
- Ease.io
- Efficy CRM
- Emma by Marigold
- Eventbrite
- Facebook Business Suite
- Fivetran
- Forecast
- FreshBooks
- Freshsales
- Front
- FullContact
- GetAccept
- GetResponse
- Getsitecontrol
- Gmail
- GoFundMe Pro
- GoTab POS
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Drive
- Google Forms
- Gorgias
- Gravity Forms
- Groove
- Grow
- Help Scout
- Highrise
- Hotjar
- HubSpot CRM
- HubSpot Sales Hub
- Infer
- Instapage
- Invoca
- Jotform
- Judge.me
- Justuno
- Keap
- KickoffLabs
- Kissmetrics
- Kixie PowerCall & SMS
- Klips
- Kommo
- Kustomer
- Lately
- LeadDyno
- LeadGnome
- LeadMaster
- Leadcamp
- Leadfeeder
- Leadpages
- LeadsBridge
- Less Annoying CRM
- Lightspeed Retail
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- Livespace
- Livestorm
- Loop
- Loox
- LoyaltyLion
- Lucky Orange
- MailUp
- MailerLite
- Malomo
- ManyChat
- Marketo Engage
- Membrain
- Meta for Business
- Microsoft 365
- Microsoft Excel
- Microsoft Outlook
- MigrateMyCRM
- Mindbody
- Missive
- Mojo Helpdesk
- Movable Ink
- Myphoner
- Narvar
- Neon CRM
- NetSuite
- Netskope One Platform
- Nimble
- Nosto
- Nutshell
- Okendo
- Olark
- Olo
- OnceHub
- OnePageCRM
- OpenCart
- Operations Hub
- OptiMonk
- OptinMonster
- OrderGroove
- Outgrow
- Outreach
- PAR Punchh
- PandaDoc
- PayPal
- Paycove
- PersistIQ
- PhoneBurner
- PhoneWagon
- Pipedrive
- Pipeline CRM
- Planful for Marketing
- Podio
- Postscript
- Powtoon
- PrestaShop
- Privy
- Proposify
- Pure Chat
- QuickBooks Online Advanced
- Quuu Promote
- Qwilr
- Recharge
- Recurly
- Robly
- SalesSeek
- Salesflare
- Salesforce Commerce Cloud
- Salesforce Consumer Goods Cloud
- Salesforce Marketing Cloud
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Salesforce for Retail
- Salesmate
- Segment
- Semrush
- SendGrid
- Shift4Shop
- ShipBob
- ShipStation
- Shogun
- Shopify
- Shopify POS
- Shopify Plus
- Skyvia
- Slack
- Slemma
- SlideShare
- Smartling
- Smile.io
- SnapApp
- Snowflake
- Square Online
- Square Point of Sale
- Square for Restaurants
- Square for Retail
- Stamped.io
- Stitch
- Stripe
- Sumo
- Surfe
- SurveyMonkey
- Survicate
- TINT
- Taboola
- Teamgate
- Teamleader
- Teamwork Desk
- Teamwork.com
- TikTok
- Toast POS
- Toky
- Tray.io
- Trello
- Triple Whale
- Tripleseat
- Trustpilot
- Typeform
- Uberflip
- Unbounce
- UserVoice
- Vidyard
- Volusion
- Vtiger CRM
- Webflow
- Wisepops
- Wishpond
- Wistia
- Wix
- Wix POS
- WooCommerce
- Woopra
- WordPress
- Workbooks
- WorkflowMax
- Workplace from Meta
- Wrike
- Wufoo
- Xero
- Yotpo
- YouCanBookMe
- ZENOTI
- Zapier
- Zendesk Sell
- Zendesk Suite
- Zoho Analytics
- Zoho Books
- Zoho CRM
- Zoho Forms
- Zoho Invoice
- Zoho Recruit
- Zoom Workplace
- commercetools
- dotloop
- monday AI Work Platform
- noCRM
- weclapp
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