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HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place
ConvertKit is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email marketing, landing pages, and more
Starting from
15
/user
Per month
Starting from
15
Per month
Pros
Pros
Cons
Cons
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Shaikat R.
Marketing and Advertising, 1-10 employees
Used weekly for 1-2 years
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Amazing Email Marketing Solution.
ConvertKit is the top-of-the-line email marketing tool on the market. It's not just an email automation tool, it's more than that. It has many exciting and advanced features for marketers, making it a powerful marketing solution. The free plan is a decent option for beginners getting started in this industry.
The price is high, the 300 contacts limit is not lucrative, and if you have a large list, the price will go up pretty fast. I wish they had an LTD with a decent limit.
Nazim A.
Information Technology and Services, 1-10 employees
Used daily for 6-12 months
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First of all, I like how affordable is it compared to other email marketing tools. It's a robust tool with lots of marketing features.
Overall, Convertkit is great, Sometimes I feel, the email filtration feature could improve further.
Verified reviewer
Commercial Real Estate, 51-200 employees
Used weekly for less than 6 months
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Amazing email marketing tool for content marketers.
Nothing much, the best tool I have come across
Christie C.
Entertainment, 1-10 employees
Used weekly for 6-12 months
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Good. I love the ease of use and features that it offers.
I love the ease of use. ConvertKit makes it a snap to design and send email marketing materials. This plus robust analytics make it my go to email marketing service.
I would like a few more options for customization and tweaking the aesthetics of the email. Of course this is certainly not a dealbreaker for me.
Muhammad S.
Staffing and Recruiting, 11-50 employees
Used daily for 2+ years
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I was using some famous email marketing tools but after using ConvertKit, I'm really in love with it. Love you guys for such a perfect solution.
- Best in price - Easy to use - Perfect email marketing tool
- Nothing - Its really perfect - I love it
Verified reviewer
Marketing and Advertising, self-employed
Used weekly for less than 6 months
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I switched to ConvertKit because we needed a more powerful email marketing tool. ConvertKit is the industry standard, and I feel like our email marketing system is much more professional after switching.
I like that the audience can click a link within an email and be automatically segmented. It is also easy to create new broadcasts (emails), and ConvertKit recently added the ability to have saved brand colors, so changing the font and button colors is simple.
ConvertKit isn't as "pretty" (or image-based) as some platforms; however, I'll take deliverability over pretty emails any day. It's also a little overwhelming to learn what everything means in ConvertKit, but once you become familiar with the wording and where things are, it's easy to accomplish what needs to be done.
Josey S.
Hospitality, self-employed
Used weekly for 1-2 years
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Convert kit is a great next step for those looking to take email marketing serious. It is easy to step up and manage and offers excellent education and help center tips.
While it is an upgrade it isn’t as advance as other more robust email marketing systems. Think of it as the middle step.
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Marketing and Advertising, self-employed
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Overall easy to use, though I'd like more onboarding and I think the price is too high.
I like that ConvertKit has a ton of tools that are useful for marketing.
I don't like how ConvertKit pricing is so high. It's hard to justify with competitors.
Therese K.
Marketing and Advertising, self-employed
Used monthly for 2+ years
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Compared to other email marketing options I've used, ConvertKit is fairly easy to use.
Even though it's fairly easy to use, it can be a little confusing. However, much less than other services I've used.
Verified reviewer
Retail, self-employed
Used weekly for 6-12 months
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I enjoyed using the free version of the platform.
ConvertKit has many tools that were helpful in developing marketing instruments for my brand.
The cost of the platform is higher than other comparable tools.
Shivansh B.
Marketing and Advertising, 11-50 employees
Used weekly for 2+ years
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I first saw Pat Flynn using ConvertKit and the process really seemed very smooth to me. I started using ConvertKit and never regretted it. You feel like you're using an extraordinary tool that seems to be running on its own. Very easy to configure and send email campaigns, amazing support team, a very straightforward interface, great speed, and decent pricing.
The pricing is not the most affordable if we jump into the marketing and email marketing tool world but is actually considerable. Other than this, my only concern is with putting together the signup forms and landing pages. It's not as great as tools like ClickFunnels, Leadpages, etc., but is still better than AWeber and GetResponse (is what I feel).
Tchameni C.
Graphic Design, self-employed
Used monthly for less than 6 months
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It's quite great for email marketing - It can be very helpful for lead generation especially.
It provides a user-friendly interface to easily import and organize subscriber lists, there are also features like tagging and segmentation which are quite handy as they help to categorize subscribers based on interests and behaviors.-It also provides facilities to create visually appealing opt-in forms that are easy to integrate with tools like Elementor and others and can be beneficial for lead generation.- There are equal features that can enable you to create advanced email sequences as well as workflows based on the subscriber's actions.- there is quality customer support - they're good.
Some of the downsides of this marketing software are :- It offers quite an affordable pricing solution however, it comes with hidden fees -the amount you pay tends to augment all of a sudden as your subscriber's lists grow. I don't see any transparency in it. It's better to tell me upfront that this is how much you will be paying for my tool while providing supporting reasons, that way it will help me to make proper planning rather than tricking me into purchasing a product with surprises attached.- It offers basic reporting and analytics. - it's somewhat limited in design and landing page customization. there are quite a few number of advanced options that I find to be missing.- I adore the fact that there is a free version, however, it only supports a few subscribers which can be little compared to some other software.
Casey L.
Health, Wellness and Fitness, self-employed
Used weekly for 1-2 years
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Nothing but the best. I came for email campaigns and email marketing, but have stayed for the constant innovation and simple ease of use from the platform.
There are ample resources and education available to use this platform. My background is not in marketing or email marketing, but the education that ConvertKit has available has allowed me to optimize the service and makes me feel like I am getting real value from this product.
Nothing. Seriously, nothing. Since I have had ConvertKit as a part of my business (over 2 years), they have only innovated the product and added more features (most recently creator profiles and product integration) that I actually am exploring downsizing OTHER services that I use to see if I can just use ConvertKit for everything digital.
Ngala Emmanuel S.
Graphic Design, 1-10 employees
Used monthly for less than 6 months
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It's ideal for small business needs like lead acquisition and some marketing purposes. I recommend it.
It has helped to achieve quite a great reasonable amount of results. We haven't been with it for a long time but It's been a nice option from form design to campaign management.
I think the landing page builder still lacks some advanced features.I also think that the company is not adding enough templates. ConverKit is costly but it's worth it.It doesn't handle large data well.
Verified reviewer
Computer Networking, 51-200 employees
Used daily for less than 6 months
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Got the best marketing automation feature along with the UI. Further the ROI TRACKING feature is good.
It is quite expensive for a newbie who is trying to expand the market.
Nicola S.
Health, Wellness and Fitness, self-employed
Used weekly for 1-2 years
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Using convertkit allowed to me to grow my email subscribers and nurture my relationship with them as I could create great automation sequences and build funnels to best serve my audience
User friendly interface and the majority of features most small businesses will need to perform their email marketing
As the company grew the price became higher without significant improvement in the product
Tom B.
Health, Wellness and Fitness, self-employed
Used daily for 1-2 years
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I am a huge fan of Convertkit. I think it is the best email marketing tool currently available.
It’s incredibly simple to use yet has some super powerful features.
Honestly, I haven’t found anything I don’t like about Convertkit. My only slight issue is integrating it with Membermouse.
Sandra H.
Used weekly for 1-2 years
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I love using it for email marketing and list building. Wish there were more custom landing page features.
This program has a pretty small learning curve and is pretty easy to use. I love the dashboard where you can see your new subscribers and conversion rates at a glance.
I wish there were more customized features for landing pages. I also wish there were more split testing options.
Luis A.
Real Estate, self-employed
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Ease of use! I have used other email marketing tools and ConvertKit is sooo simple to use compared to others
Seems a bit pricey when you are just starting but it’s definitely worth it
Verified reviewer
Computer Software, 1-10 employees
Used monthly for 1-2 years
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Strong model of people in the audience along with the tools you need for both regular campaigns and marketing automations.
The UX can be frustrating. The email template builder is pretty clunky, e.g. sometimes super hard to select the element you need. It takes a while to get your head around when to use different options e.g. sequences vs workflows.
Jennifer Y.
Arts and Crafts, self-employed
Used daily for less than 6 months
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It has a ton of features, my favorite are sequences. I came from another email marketing software that was bare bones.
It's a little pricey, but it is worth it.
Michiyo T.
Consumer Services, self-employed
Used weekly for 1-2 years
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I am happy with Convertkit. It is easy to use, and I like its landing page templates.
I have used several different e-mail marketing platforms besides Convertkit and so far, I am impressed with their deliverability. The open rate is higher with Convertkit than the ones with other platforms. They also have blog articles, tutorial/webinars and how-to guides. Those are very helpful for people who are not familiar with e-mail marketing yet.
They have a free plan but you can not use the "Automated funnels & sequences" feature with the free plan. I wish they had more features for the free plan.
Manideep V.
Media Production, 1-10 employees
Used weekly for 6-12 months
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Convertkit is a good tool for e-mail marketing and automating emails for businesses, creators. It's a decent product with decent pricing.
Even though it's a good product it has its flaws. Compared to the competition it feels like it lacks certain features but hope they add them in the future.
Md S.
Marketing and Advertising, self-employed
Used weekly for 1-2 years
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ConvertKit is a powerful, easy-to-use, and affordable email marketing tool. I have been using it for landing pages, and I love how easy it is to get started. It's also helped us get new email subscribers.
ConvertKit has a limited email templates option and with their free plan, you can add only 300 subscribers. In my opinion, they're great and I recommend them to anyone looking to get started with email marketing.
Emily R.
Marketing and Advertising, self-employed
Used monthly for 6-12 months
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Great experience - definitely recommend
I really like the ease of this program for email marketing. The customer is great also if I ever need any help. Paying the monthly fee is worth it to keep up to date on trends and not have to worry too much about how to manage all my email marketing funnels. It's worth it to keep everything in one place
I don't have any cons about Convert Kit!