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HubSpot Marketing Hub vs Sumo Comparison (2026)
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Good recommendations?
HubSpot Marketing Hub
4.5
(6.2K)5
3.7K
4
2K
3
361
2
54
1
28
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Sumo
4.2
(66)5
33
4
21
3
7
2
2
1
3
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Reach buyers across more channels and turn more of the interest you earn into pipeline. HubSpot Marketing Hub brings campaigns, content, forms, and nurture together in one workspace, connected to your CRM. Start free.
Easy to install on any website or CMS, Sumo is a suite of free app-like tools for growing website traffic, email subscriber lists and monitoring engagement
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.5
6.2K
5
4
3
2
1
3.7K
2K
361
54
28
- Value for money
- Ease of use
- Features
- Customer support
78%
would recommend this app4.2
66
5
4
3
2
1
33
21
7
2
3
- Value for money
- Ease of use
- Features
- Customer support
69%
would recommend this appPros
“Having email management, contact management, landing pages, and social media scheduling fully integrated into a single dashboard saves a ton of time and eliminates the hassle of switching between different tools.”
BRIJ K.
IT Exedutive
“The selection of templates is excellent for creating stylish emails, and the default journeys you can create make it simple to quickly set up essential automations to engage with key leads.”
TE
Timothy E.
Client Advisor
“Advanced segmentation; It offers advanced segmentation options that allow businesses to target specific groups of customers based on their behavior, purchase history and other data points.”
TE
Timothy E.
Client Advisor
Pros
“The process is simple and you can create good looking call to actions for free. If you want to get fancy and really make your CTA "pop" and have more access to features, you can pay for Sumo. As my businesses continue to grow, I will likely end up paying for those extra features on Sumo.”
JT
John T.
Owner
“Sumo is an excellent tool to connect your email marketing to your website and design custom call to actions.”
JT
John T.
Owner
“Seems like sumo integrates a lot of services but all are third party services, like sendfox for sending emails.”
Monica M.
Dott.ssa
Cons
“This can create duplicate contacts or make it difficult to attribute activity to the correct company, requiring additional manual cleanup and impacting reporting accuracy.”
Valérie L.
Senior Director, Brand and Marketing
“The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated.”
DG
Daniel G.
Administrator
“Reporting can also be a bit limiting if you want deeper custom analysis, and there are times when setting up more advanced workflows or attribution requires more trial and error than expected.”
Tony U.
Head of Growth Marketing
Cons
“some features hidden behind paywall- can suffer from option paralysis”
JT
John T.
Owner
“The interface leaves a bit to be desired. ”
Keith E.
Owner, Chief Strategist
- Vendor responds to reviews
- Last review8 days ago
- Vendor responds to reviews
- Last review2 years ago
Key features
- Total features116
- A/B Testing
- API
- Activity Dashboard
- Alerts/Notifications
- Audit Management
- Automated Publishing
- Autoresponders
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Chatbot
- Click Tracking
- Collaboration Tools
- Competitive Analysis
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Marketing
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Forms
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Sharing
- Filtering
- Form Builder
- Forms Creation & Design
- Google Analytics Integration
- Image Library
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- Link Management
- List Management
- Live Chat
- Marketing Automation
- Marketing Management
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multivariate Testing
- Performance Metrics
- Personalization
- Pipeline Management
- Post Management
- Post Scheduling
- Predictive Analytics
- Promotions Management
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- Search Marketing
- Search/Filter
- Segmentation
- Shopping Cart
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Subscriber Management
- Tagging
- Template Management
- Templates
- Third-Party Integrations
- User Management
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Hosting
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Total features13
- A/B Testing
- API
- Activity Dashboard
- Alerts/Notifications
- Audit Management
- Automated Publishing
- Autoresponders
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Chatbot
- Click Tracking
- Collaboration Tools
- Competitive Analysis
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Marketing
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Forms
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Sharing
- Filtering
- Form Builder
- Forms Creation & Design
- Google Analytics Integration
- Image Library
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- Link Management
- List Management
- Live Chat
- Marketing Automation
- Marketing Management
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multivariate Testing
- Performance Metrics
- Personalization
- Pipeline Management
- Post Management
- Post Scheduling
- Predictive Analytics
- Promotions Management
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- Search Marketing
- Search/Filter
- Segmentation
- Shopping Cart
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Subscriber Management
- Tagging
- Template Management
- Templates
- Third-Party Integrations
- User Management
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Hosting
- Website Management
- Website Publishing Options
- Website Visitor Tracking
Integrations
- Total integrations202
- AWeber
- Accelo
- Act!
- ActiveCampaign
- ActiveDEMAND
- Acuity Scheduling
- AdRoll
- Adobe Commerce
- Aircall
- Alchemer Survey
- AllClients
- AskNicely
- Atomic AI
- Attribution
- Azuqua
- Bedrock Data
- Benchmark Email
- Bevy
- BigCommerce
- BigContacts
- Bitrix24
- Brevo
- BrightInfo
- Brightcove
- BuiltWith
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Capsule
- Ceros
- ChannelMix
- Chargebee
- CircleLoop
- ClearVoice
- ClientPoint
- Clio
- Coevera
- CompanyHub
- ConnectWise PSA
- Constant Contact
- Contactually
- Copper
- Creatio AI CRM
- Cyfe
- Databox
- Datanyze
- Direct Mail
- Dotdigital
- Dropbox
- Dropbox Sign
- EZ Texting
- Ease.io
- Efficy CRM
- Emma by Marigold
- Eventbrite
- Facebook Business Suite
- Forecast
- FreshBooks
- Freshsales
- Front
- FullContact
- GetAccept
- GetResponse
- Getsitecontrol
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Forms
- Gravity Forms
- Help Scout
- Helply
- Highrise
- Hotjar
- HubSpot CRM
- HubSpot Data Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Infer
- Instapage
- Invoca
- Jotform
- Justuno
- Keap
- Kissmetrics
- Kit
- Kixie PowerCall & SMS
- Klaviyo
- Klips
- Kommo
- Kustomer
- Lately
- LeadDyno
- LeadGnome
- LeadMaster
- Leadcamp
- Leadfeeder
- Leadpages
- LeadsBridge
- Less Annoying CRM
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- Livespace
- Livestorm
- Lucky Orange
- Mad Mimi
- MailUp
- MailerLite
- Mailjet
- ManyChat
- Marketo Engage
- Maropost
- Membrain
- Meta for Business
- Microsoft 365
- Microsoft Excel
- Microsoft Outlook
- MigrateMyCRM
- Missive
- Mojo Helpdesk
- Myphoner
- NetSuite
- Netskope One Platform
- Nimble
- Olark
- OnceHub
- OnePageCRM
- Outgrow
- Outreach
- PandaDoc
- PayPal Payments
- Paycove
- PersistIQ
- PhoneBurner
- PhoneWagon
- Pipedrive
- Pipeline CRM
- Podio
- Powtoon
- Privy
- Proposify
- Pure Chat
- QuickBooks Online Advanced
- Qwilr
- Recurly
- Robly
- SalesSeek
- Salesflare
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Salesmate
- Semrush
- SendGrid
- Shopify
- Skyvia
- Slack
- Slemma
- SlideShare
- Smartling
- SnapApp
- Stitch
- Stripe Payments
- Sumo
- Surfe
- SurveyMonkey
- Survicate
- TINT
- Taboola
- Teamgate
- Teamleader
- Teamwork Desk
- Teamwork.com
- Toky
- Tray.io
- Trello
- Typeform
- Uberflip
- Unbounce
- VerticalResponse
- Vidyard
- Vtiger CRM
- Webflow
- Wishpond
- Wistia
- WooCommerce
- Woopra
- WordPress
- Workbooks
- WorkflowMAX
- Workplace from Meta
- Wrike
- Wufoo
- Xero
- YouCanBookMe
- Zapier
- Zendesk Suite
- Zoho Analytics
- Zoho Books
- Zoho CRM
- Zoho Forms
- Zoho Invoice
- Zoho Recruit
- Zoom Workplace
- dotloop
- monday AI Work Platform
- noCRM
- weclapp
- Total integrations18
- AWeber
- Accelo
- Act!
- ActiveCampaign
- ActiveDEMAND
- Acuity Scheduling
- AdRoll
- Adobe Commerce
- Aircall
- Alchemer Survey
- AllClients
- AskNicely
- Atomic AI
- Attribution
- Azuqua
- Bedrock Data
- Benchmark Email
- Bevy
- BigCommerce
- BigContacts
- Bitrix24
- Brevo
- BrightInfo
- Brightcove
- BuiltWith
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Capsule
- Ceros
- ChannelMix
- Chargebee
- CircleLoop
- ClearVoice
- ClientPoint
- Clio
- Coevera
- CompanyHub
- ConnectWise PSA
- Constant Contact
- Contactually
- Copper
- Creatio AI CRM
- Cyfe
- Databox
- Datanyze
- Direct Mail
- Dotdigital
- Dropbox
- Dropbox Sign
- EZ Texting
- Ease.io
- Efficy CRM
- Emma by Marigold
- Eventbrite
- Facebook Business Suite
- Forecast
- FreshBooks
- Freshsales
- Front
- FullContact
- GetAccept
- GetResponse
- Getsitecontrol
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Forms
- Gravity Forms
- Help Scout
- Helply
- Highrise
- Hotjar
- HubSpot CRM
- HubSpot Data Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Infer
- Instapage
- Invoca
- Jotform
- Justuno
- Keap
- Kissmetrics
- Kit
- Kixie PowerCall & SMS
- Klaviyo
- Klips
- Kommo
- Kustomer
- Lately
- LeadDyno
- LeadGnome
- LeadMaster
- Leadcamp
- Leadfeeder
- Leadpages
- LeadsBridge
- Less Annoying CRM
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- Livespace
- Livestorm
- Lucky Orange
- Mad Mimi
- MailUp
- MailerLite
- Mailjet
- ManyChat
- Marketo Engage
- Maropost
- Membrain
- Meta for Business
- Microsoft 365
- Microsoft Excel
- Microsoft Outlook
- MigrateMyCRM
- Missive
- Mojo Helpdesk
- Myphoner
- NetSuite
- Netskope One Platform
- Nimble
- Olark
- OnceHub
- OnePageCRM
- Outgrow
- Outreach
- PandaDoc
- PayPal Payments
- Paycove
- PersistIQ
- PhoneBurner
- PhoneWagon
- Pipedrive
- Pipeline CRM
- Podio
- Powtoon
- Privy
- Proposify
- Pure Chat
- QuickBooks Online Advanced
- Qwilr
- Recurly
- Robly
- SalesSeek
- Salesflare
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Salesmate
- Semrush
- SendGrid
- Shopify
- Skyvia
- Slack
- Slemma
- SlideShare
- Smartling
- SnapApp
- Stitch
- Stripe Payments
- Sumo
- Surfe
- SurveyMonkey
- Survicate
- TINT
- Taboola
- Teamgate
- Teamleader
- Teamwork Desk
- Teamwork.com
- Toky
- Tray.io
- Trello
- Typeform
- Uberflip
- Unbounce
- VerticalResponse
- Vidyard
- Vtiger CRM
- Webflow
- Wishpond
- Wistia
- WooCommerce
- Woopra
- WordPress
- Workbooks
- WorkflowMAX
- Workplace from Meta
- Wrike
- Wufoo
- Xero
- YouCanBookMe
- Zapier
- Zendesk Suite
- Zoho Analytics
- Zoho Books
- Zoho CRM
- Zoho Forms
- Zoho Invoice
- Zoho Recruit
- Zoom Workplace
- dotloop
- monday AI Work Platform
- noCRM
- weclapp
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