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HubSpot Marketing Hub vs Zoho Social Comparison (2026)

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HubSpot Marketing Hub logo

HubSpot Marketing Hub

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Zoho Social

Overview

Reach buyers across more channels and turn more of the interest you earn into pipeline. HubSpot Marketing Hub brings campaigns, content, forms, and nurture together in one workspace, connected to your CRM. Start free.

Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

6.2K

5

4

3

2

1

3.7K

2K

361

54

28

  • Value for money
  • Ease of use
  • Features
  • Customer support
77%
would recommend this app

4.7

3.4K

5

4

3

2

1

2.5K

865

91

8

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

Pros

“Having email management, contact management, landing pages, and social media scheduling fully integrated into a single dashboard saves a ton of time and eliminates the hassle of switching between different tools.”
Verified reviewer profile picture

BRIJ K.

IT Exedutive

“The selection of templates is excellent for creating stylish emails, and the default journeys you can create make it simple to quickly set up essential automations to engage with key leads.”
TE

Timothy E.

Client Advisor

“Advanced segmentation; It offers advanced segmentation options that allow businesses to target specific groups of customers based on their behavior, purchase history and other data points.”
TE

Timothy E.

Client Advisor

Pros

“The unified inbox brings together comments, messages, and mentions from every major platform in one clean dashboard, saving me hours of switching tabs.”
LC

Liam C.

Head Of Media

“On the plus side, it’s a genuinely powerful all-in-one platform that brings together scheduling, unified inbox, analytics, and CRM integrations in a way that saves a lot of time once you get comfortable with it.”
LC

Liam C.

Head Of Media

“For an operator managing multiple brands, the ability to monitor real-time interactions and schedule weeks of content from a single dashboard is a game-changer.”
Verified reviewer profile picture

Alfredo V.

owner

Cons

“This can create duplicate contacts or make it difficult to attribute activity to the correct company, requiring additional manual cleanup and impacting reporting accuracy.”
Verified reviewer profile picture

Valérie L.

Senior Director, Brand and Marketing

“There is a specific limit on how many contacts you can export into HubSpot and when you go over that limit the price tiers can get expensive.”
Verified reviewer profile picture

Jordan V.

Sales Specialist

“The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated.”
DG

Daniel G.

Administrator

Cons

“Limited WhatsApp Integration: Setting up WhatsApp requires rigid Meta API approvals and third-party gateways, leaving the integration feeling restricted, prone to sync delays, and far less seamless than native channel support.”
Verified reviewer profile picture

Fambegbe A.

Director

“It's not possible to customize the default roles to e.g. disallow access to the analytics or Inbox views and it's not possible to give any special permissions to custom roles (e.g. admin permissions, ability to add/remove users).”
Verified reviewer profile picture

Timmy F.

Director, Deputy

“I do not like the fact that images cannot be resized or edited fomthe application dashboard would be cool if large images were automatically resized for platforms.”
Verified reviewer profile picture

Emmanuel K.

LEAD DESIGNER

  • Vendor responds to reviews
  • Last review15 days ago
  • Vendor responds to reviews
  • Last review12 days ago

Key features

  • Total features116
  • @mentions
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Brand Guidelines
  • Brand Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Chat/Messaging
  • Chatbot
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Marketing
  • Content Scheduling
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • File Sharing
  • Filtering
  • Form Builder
  • Forms Creation & Design
  • Google Analytics Integration
  • Image Editing
  • Image Library
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Live Chat
  • Marketing Automation
  • Marketing Management
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Project Management
  • Prospecting Tools
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Strategic Planning
  • Subscriber Management
  • Tagging
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Hosting
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management
  • Total features76
  • @mentions
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Brand Guidelines
  • Brand Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Chat/Messaging
  • Chatbot
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Marketing
  • Content Scheduling
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • File Sharing
  • Filtering
  • Form Builder
  • Forms Creation & Design
  • Google Analytics Integration
  • Image Editing
  • Image Library
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Live Chat
  • Marketing Automation
  • Marketing Management
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Project Management
  • Prospecting Tools
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Strategic Planning
  • Subscriber Management
  • Tagging
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Hosting
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations202
  • AWeber
  • Accelo
  • Act!
  • ActiveDEMAND
  • Acuity Scheduling
  • AdRoll
  • Adobe Commerce
  • Aircall
  • Alchemer Survey
  • AllClients
  • AskNicely
  • Atomic AI
  • Attribution
  • Azuqua
  • Bedrock Data
  • Benchmark Email
  • Bevy
  • BigCommerce
  • BigContacts
  • Bitrix24
  • Brevo
  • BrightInfo
  • Brightcove
  • BuiltWith
  • Calendly
  • CallRail
  • Campaign Monitor by Marigold
  • Capsule
  • Ceros
  • ChannelMix
  • Chargebee
  • CircleLoop
  • ClearVoice
  • ClientPoint
  • Clio
  • Coevera
  • CompanyHub
  • ConnectWise PSA
  • Constant Contact
  • Contactually
  • Copper
  • Creatio AI CRM
  • Cyfe
  • Databox
  • Datanyze
  • Direct Mail
  • Dotdigital
  • Dropbox
  • Dropbox Sign
  • EZ Texting
  • Ease.io
  • Efficy CRM
  • Emma by Marigold
  • Eventbrite
  • Facebook Business Suite
  • Forecast
  • FreshBooks
  • Freshsales
  • Front
  • FullContact
  • GetAccept
  • GetResponse
  • Getsitecontrol
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Calendar
  • Google Contacts
  • Google Forms
  • Gravity Forms
  • Help Scout
  • Helply
  • Highrise
  • Hotjar
  • HubSpot CRM
  • HubSpot Sales Hub
  • Infer
  • Instagram
  • Instapage
  • Invoca
  • Jotform
  • Justuno
  • Keap
  • Kissmetrics
  • Kixie PowerCall & SMS
  • Klips
  • Kommo
  • Kustomer
  • Lately
  • LeadDyno
  • LeadGnome
  • LeadMaster
  • Leadcamp
  • Leadfeeder
  • Leadpages
  • LeadsBridge
  • Less Annoying CRM
  • LinkedIn for Business
  • LiveChat
  • LiveHelpNow
  • Livespace
  • Livestorm
  • Lucky Orange
  • MailUp
  • MailerLite
  • ManyChat
  • Marketo Engage
  • Membrain
  • Meta for Business
  • Microsoft 365
  • Microsoft Excel
  • Microsoft Outlook
  • MigrateMyCRM
  • Missive
  • Mojo Helpdesk
  • Myphoner
  • NetSuite
  • Netskope One Platform
  • Nimble
  • Olark
  • OnceHub
  • OnePageCRM
  • Operations Hub
  • Outgrow
  • Outreach
  • PandaDoc
  • PayPal Payments
  • Paycove
  • PersistIQ
  • PhoneBurner
  • PhoneWagon
  • Pipedrive
  • Pipeline CRM
  • Podio
  • Powtoon
  • Privy
  • Proposify
  • Pure Chat
  • QuickBooks Online Advanced
  • Qwilr
  • Recurly
  • Robly
  • SalesSeek
  • Salesflare
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Salesmate
  • Semrush
  • SendGrid
  • Shopify
  • Skyvia
  • Slack
  • Slemma
  • SlideShare
  • Smartling
  • SnapApp
  • Stitch
  • Stripe Payments
  • Sumo
  • Surfe
  • SurveyMonkey
  • Survicate
  • TINT
  • Taboola
  • Teamgate
  • Teamleader
  • Teamwork Desk
  • Teamwork.com
  • Toky
  • Tray.io
  • Trello
  • Twitter/X
  • Typeform
  • Uberflip
  • Unbounce
  • Vidyard
  • Vtiger CRM
  • Webflow
  • Wishpond
  • Wistia
  • WooCommerce
  • Woopra
  • WordPress
  • Workbooks
  • WorkflowMax
  • Workplace from Meta
  • Wrike
  • Wufoo
  • Xero
  • YouCanBookMe
  • Zapier
  • Zendesk Suite
  • Zoho Analytics
  • Zoho Books
  • Zoho CRM
  • Zoho Desk
  • Zoho Forms
  • Zoho Invoice
  • Zoho Recruit
  • Zoom Workplace
  • dotloop
  • monday AI Work Platform
  • noCRM
  • weclapp
  • Total integrations6
  • AWeber
  • Accelo
  • Act!
  • ActiveDEMAND
  • Acuity Scheduling
  • AdRoll
  • Adobe Commerce
  • Aircall
  • Alchemer Survey
  • AllClients
  • AskNicely
  • Atomic AI
  • Attribution
  • Azuqua
  • Bedrock Data
  • Benchmark Email
  • Bevy
  • BigCommerce
  • BigContacts
  • Bitrix24
  • Brevo
  • BrightInfo
  • Brightcove
  • BuiltWith
  • Calendly
  • CallRail
  • Campaign Monitor by Marigold
  • Capsule
  • Ceros
  • ChannelMix
  • Chargebee
  • CircleLoop
  • ClearVoice
  • ClientPoint
  • Clio
  • Coevera
  • CompanyHub
  • ConnectWise PSA
  • Constant Contact
  • Contactually
  • Copper
  • Creatio AI CRM
  • Cyfe
  • Databox
  • Datanyze
  • Direct Mail
  • Dotdigital
  • Dropbox
  • Dropbox Sign
  • EZ Texting
  • Ease.io
  • Efficy CRM
  • Emma by Marigold
  • Eventbrite
  • Facebook Business Suite
  • Forecast
  • FreshBooks
  • Freshsales
  • Front
  • FullContact
  • GetAccept
  • GetResponse
  • Getsitecontrol
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Calendar
  • Google Contacts
  • Google Forms
  • Gravity Forms
  • Help Scout
  • Helply
  • Highrise
  • Hotjar
  • HubSpot CRM
  • HubSpot Sales Hub
  • Infer
  • Instagram
  • Instapage
  • Invoca
  • Jotform
  • Justuno
  • Keap
  • Kissmetrics
  • Kixie PowerCall & SMS
  • Klips
  • Kommo
  • Kustomer
  • Lately
  • LeadDyno
  • LeadGnome
  • LeadMaster
  • Leadcamp
  • Leadfeeder
  • Leadpages
  • LeadsBridge
  • Less Annoying CRM
  • LinkedIn for Business
  • LiveChat
  • LiveHelpNow
  • Livespace
  • Livestorm
  • Lucky Orange
  • MailUp
  • MailerLite
  • ManyChat
  • Marketo Engage
  • Membrain
  • Meta for Business
  • Microsoft 365
  • Microsoft Excel
  • Microsoft Outlook
  • MigrateMyCRM
  • Missive
  • Mojo Helpdesk
  • Myphoner
  • NetSuite
  • Netskope One Platform
  • Nimble
  • Olark
  • OnceHub
  • OnePageCRM
  • Operations Hub
  • Outgrow
  • Outreach
  • PandaDoc
  • PayPal Payments
  • Paycove
  • PersistIQ
  • PhoneBurner
  • PhoneWagon
  • Pipedrive
  • Pipeline CRM
  • Podio
  • Powtoon
  • Privy
  • Proposify
  • Pure Chat
  • QuickBooks Online Advanced
  • Qwilr
  • Recurly
  • Robly
  • SalesSeek
  • Salesflare
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Salesmate
  • Semrush
  • SendGrid
  • Shopify
  • Skyvia
  • Slack
  • Slemma
  • SlideShare
  • Smartling
  • SnapApp
  • Stitch
  • Stripe Payments
  • Sumo
  • Surfe
  • SurveyMonkey
  • Survicate
  • TINT
  • Taboola
  • Teamgate
  • Teamleader
  • Teamwork Desk
  • Teamwork.com
  • Toky
  • Tray.io
  • Trello
  • Twitter/X
  • Typeform
  • Uberflip
  • Unbounce
  • Vidyard
  • Vtiger CRM
  • Webflow
  • Wishpond
  • Wistia
  • WooCommerce
  • Woopra
  • WordPress
  • Workbooks
  • WorkflowMax
  • Workplace from Meta
  • Wrike
  • Wufoo
  • Xero
  • YouCanBookMe
  • Zapier
  • Zendesk Suite
  • Zoho Analytics
  • Zoho Books
  • Zoho CRM
  • Zoho Desk
  • Zoho Forms
  • Zoho Invoice
  • Zoho Recruit
  • Zoom Workplace
  • dotloop
  • monday AI Work Platform
  • noCRM
  • weclapp