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Improvado vs NinjaCat Comparison (2026)
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Good recommendations?
Overview
Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.
NinjaCat is an all-in-one reporting, call tracking, and call monitoring solution for tracking pay-per-click campaigns, SEO, AdWords, and more for digital marketing agencies. The platform provides tools for PPC reporting, budget monitoring, call tracking, campaign monitoring, SEO reporting, and more.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
Pricing
User reviews
4.5
22
5
4
3
2
1
15
6
0
0
1
- Value for money
- Ease of use
- Features
- Customer support
86%
would recommend this app4.4
89
5
4
3
2
1
45
36
6
2
0
- Value for money
- Ease of use
- Features
- Customer support
71%
would recommend this appPros
“The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result”
TH
Tyler H.
Associate Director, Business Intelligence
Pros
“Reports were easy to read, when or if they generated correctly.”
KS
Kim S.
Administrative
“It is simple and as long as it is setup correctly, the reports look great.”
BL
Brandon L.
Client Success Specialist
“The only drawback I could appreciate in this software is the fact that you need a license to work with it, there are free trials of about 30 days, but the fact that it is a service where you have to pay makes that your customers are not so many and prefer to simply use other tools like PorwerPoint or something like that.”
CG
Christopher G.
Student
Cons
Not enoughreviews yet
Cons
“Tokens expire and even after re-authentication, data does not pull in correctly.”
KS
Kim S.
Administrative
“Over several years, it definitely declined in both the product and in the customer service.”
KS
Kim S.
Administrative
“I think that the biggest disadvantage is the filtering options. If you are working with a bunch of accounts and need to sort them out, there is currently not many ways to do this.”
BL
Brandon L.
Client Success Specialist
- Vendor responds to reviews
- Last review4 years ago
- Vendor responds to reviews
- Last review3 years ago
Key features
- Total features180
- A/B Testing
- AI/Machine Learning
- API
- API Design
- API Lifecycle Management
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Admissions Management
- Advertising Management
- Alerts/Notifications
- Application Management
- Architecture Governance
- Attribution Modeling
- Audience Targeting
- Auto Extraction
- Backup and Recovery
- Batch Processing
- Behavior Analytics
- Benchmarking
- Brand Tracking
- CRM
- Call Monitoring
- Call Recording
- Call Tracking Metrics
- Caller ID
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Catalog Management
- Channel Analytics
- Channel Management
- Click Tracking
- Collaboration Tools
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Masking
- Data Migration
- Data Modeling
- Data Quality Control
- Data Replication
- Data Security
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Virtualization
- Data Visualization
- Data Warehouse
- Database Conversion
- Database Support
- Deduplication
- Diagramming
- Document Extraction
- Drag & Drop
- ETL
- Email Address Extraction
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- Financial Reporting
- For Hospitality Industry
- For Marketers
- Forecasting
- Functions/Calculations
- Funnel Analysis
- Goal Setting/Tracking
- Hierarchy Management
- Historical Reporting
- IP Address Extraction
- Image Extraction
- Impact Measurement
- Incentive Management
- Influencer Tracking
- Information Governance
- Integration Management
- Job Scheduling
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Lead Attribution
- Lead Management
- Lead Qualification
- Marketing Automation
- Marketing Reports
- Marketplace Integration
- Master Data Management
- Match & Merge
- Metadata Management
- Mobile Access
- Mobile Commerce
- Mobile Dashboards
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Domain
- Multi-Touch Attribution
- Multiple Data Sources
- Multiple Programming Languages Supported
- Multiple Site Management
- NOSQL Database Management
- Natural Language Search
- Non-Relational Transformations
- OLAP
- Pageview Tracking
- Partner Management
- Performance Analysis
- Performance Management
- Performance Metrics
- Phone Number Extraction
- Pipeline Management
- Pre-built Connectors
- Predictive Analytics
- Price Optimization
- Pricing Extraction
- Private Dashboards
- Process Management
- Profitability Analysis
- Promotions Management
- Public Dashboards
- Purchasing & Receiving
- Query Builder
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Relational Database Management
- Relational Display
- Relationship Mapping
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Rules-Based Workflow
- SEO Management
- SaaS Operations Management
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Single Page View
- Single Sign On
- Social Media Monitoring
- Strategic Planning
- Third-Party Integrations
- Visitor Tracking
- Visual Analytics
- Visual Discovery
- Total features47
- A/B Testing
- AI/Machine Learning
- API
- API Design
- API Lifecycle Management
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Admissions Management
- Advertising Management
- Alerts/Notifications
- Application Management
- Architecture Governance
- Attribution Modeling
- Audience Targeting
- Auto Extraction
- Backup and Recovery
- Batch Processing
- Behavior Analytics
- Benchmarking
- Brand Tracking
- CRM
- Call Monitoring
- Call Recording
- Call Tracking Metrics
- Caller ID
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Catalog Management
- Channel Analytics
- Channel Management
- Click Tracking
- Collaboration Tools
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Masking
- Data Migration
- Data Modeling
- Data Quality Control
- Data Replication
- Data Security
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Virtualization
- Data Visualization
- Data Warehouse
- Database Conversion
- Database Support
- Deduplication
- Diagramming
- Document Extraction
- Drag & Drop
- ETL
- Email Address Extraction
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- Financial Reporting
- For Hospitality Industry
- For Marketers
- Forecasting
- Functions/Calculations
- Funnel Analysis
- Goal Setting/Tracking
- Hierarchy Management
- Historical Reporting
- IP Address Extraction
- Image Extraction
- Impact Measurement
- Incentive Management
- Influencer Tracking
- Information Governance
- Integration Management
- Job Scheduling
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Lead Attribution
- Lead Management
- Lead Qualification
- Marketing Automation
- Marketing Reports
- Marketplace Integration
- Master Data Management
- Match & Merge
- Metadata Management
- Mobile Access
- Mobile Commerce
- Mobile Dashboards
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Domain
- Multi-Touch Attribution
- Multiple Data Sources
- Multiple Programming Languages Supported
- Multiple Site Management
- NOSQL Database Management
- Natural Language Search
- Non-Relational Transformations
- OLAP
- Pageview Tracking
- Partner Management
- Performance Analysis
- Performance Management
- Performance Metrics
- Phone Number Extraction
- Pipeline Management
- Pre-built Connectors
- Predictive Analytics
- Price Optimization
- Pricing Extraction
- Private Dashboards
- Process Management
- Profitability Analysis
- Promotions Management
- Public Dashboards
- Purchasing & Receiving
- Query Builder
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Relational Database Management
- Relational Display
- Relationship Mapping
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Rules-Based Workflow
- SEO Management
- SaaS Operations Management
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Single Page View
- Single Sign On
- Social Media Monitoring
- Strategic Planning
- Third-Party Integrations
- Visitor Tracking
- Visual Analytics
- Visual Discovery
Integrations
- Total integrations93
- ActiveCampaign
- AdRoll
- Adobe Analytics
- Adobe Commerce
- Adobe Workfront
- Ahrefs
- Algolia
- Amazon DSP
- Amazon Redshift
- Amazon Simple Storage Service (S3)
- AppTweak
- AppsFlyer
- Authoritas
- Awin
- BigCommerce
- Botify
- Box
- CTM
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Choozle
- Constant Contact
- Criteo
- Databricks
- Deputy
- Dotdigital
- Dynamic Yield
- Eventbrite
- Everflow
- Fanpage Karma
- Firebase
- Freshdesk
- Google Ads
- Google Analytics 360
- Google Sheets
- Grin
- Harvest
- HubSpot CRM
- Instacart
- Invoca
- Iterable
- Klaviyo
- Kochava
- LinkedIn for Business
- LiveRamp
- Looker
- Marchex
- Marketo Engage
- MediaMath
- Meltwater
- Meta for Business
- Metabase
- Microsoft Advertising
- Microsoft Excel
- Microsoft Power BI
- MikMak
- Mixpanel
- MySQL
- Notion
- ON24
- Ortto
- Outbrain
- Outreach
- Pipedrive
- Piwik PRO
- Qlik Sense
- Rakuten Advertising
- Recurly
- SAP Engagement Cloud (formerly SAP Emarsys)
- Salesforce Sales Cloud
- Salsify
- Semrush
- ShareASale
- Shopify
- Simpli.fi
- Siteimprove
- Skai
- Snapchat for Business
- Snowflake
- Sprout Social
- StackAdapt
- Steam-connect
- Sticky.io
- Stripe
- TUNE
- Tableau
- Taboola
- Terminus
- Twitter/X
- Unbounce
- WhatConverts
- WooCommerce
- Yext
- Zapier
- Zendesk Suite
- Zoho CRM
- Total integrations16
- ActiveCampaign
- AdRoll
- Adobe Analytics
- Adobe Commerce
- Adobe Workfront
- Ahrefs
- Algolia
- Amazon DSP
- Amazon Redshift
- Amazon Simple Storage Service (S3)
- AppTweak
- AppsFlyer
- Authoritas
- Awin
- BigCommerce
- Botify
- Box
- CTM
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Choozle
- Constant Contact
- Criteo
- Databricks
- Deputy
- Dotdigital
- Dynamic Yield
- Eventbrite
- Everflow
- Fanpage Karma
- Firebase
- Freshdesk
- Google Ads
- Google Analytics 360
- Google Sheets
- Grin
- Harvest
- HubSpot CRM
- Instacart
- Invoca
- Iterable
- Klaviyo
- Kochava
- LinkedIn for Business
- LiveRamp
- Looker
- Marchex
- Marketo Engage
- MediaMath
- Meltwater
- Meta for Business
- Metabase
- Microsoft Advertising
- Microsoft Excel
- Microsoft Power BI
- MikMak
- Mixpanel
- MySQL
- Notion
- ON24
- Ortto
- Outbrain
- Outreach
- Pipedrive
- Piwik PRO
- Qlik Sense
- Rakuten Advertising
- Recurly
- SAP Engagement Cloud (formerly SAP Emarsys)
- Salesforce Sales Cloud
- Salsify
- Semrush
- ShareASale
- Shopify
- Simpli.fi
- Siteimprove
- Skai
- Snapchat for Business
- Snowflake
- Sprout Social
- StackAdapt
- Steam-connect
- Sticky.io
- Stripe
- TUNE
- Tableau
- Taboola
- Terminus
- Twitter/X
- Unbounce
- WhatConverts
- WooCommerce
- Yext
- Zapier
- Zendesk Suite
- Zoho CRM
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