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Instapage vs ClickFunnels Comparison

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Overview

Category Leaders

Instapage enables you to create, optimize, personalize, and analyze landing pages that improve campaign results and your ROI.

ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

79

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

97

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

363

5

4

3

2

1

224

105

26

5

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

4.6

650

5

4

3

2

1

464

116

46

11

13

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

Pros

Overall my experience was great, and now they are integrating with even more important software, so it’s getting even better.
For the moment I liked it and I found it very useful, it is a tool you need to have in your work to provide a better service, it is very good.
The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.

Pros

Click Funnels was the first and is probably the best funnel building software option. I'm sure if you're willing to spend the time to build out the perfect funnel, it could be an amazing tool.
The training and education opportunities, plus the great coaches, are what makes it the most appealing to me.
Even people that are not techy can use it and succeed at whatever they are doing. It's just amazing how the CF's team have accomplish is so little time.

Cons

I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway.
InstaPage got too greedy and may be conducting bad business practice.
After awhile Instagram gets boring it needs something to bring some light to it.

Cons

I disliked the crappy support, the constant bugs, glitches, disruptions to my business because of their outdated software that they refuse to actually work on.
After 6 weeks it broke again. MOST of my traffic was being re-directed to the 404 error page I lost hundreds of dollars.
Something changed though, and now it's probably some of the worst customer support of any software company I work with.
  • Vendor responds to reviews
  • Last review8 months ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features76
  • A/B Testing
  • API
  • Account Based Marketing
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Design Management
  • Display Ad Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Management
  • Email Tracking
  • Engagement Tracking
  • Experience Management
  • File Storage
  • Form Builder
  • Forms Creation & Design
  • Heatmaps
  • Landing Pages/Web Forms
  • Layout & Design
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Store Builder
  • Personalization
  • Pre-built Templates
  • Preview Functionality
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • Search Marketing
  • Segmentation
  • Social Media Integration
  • Split Testing
  • Tagging
  • Text Editing
  • Third-Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Personalization
  • Website Publishing Options
  • Workflow Management
  • Total features44
  • A/B Testing
  • API
  • Account Based Marketing
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Design Management
  • Display Ad Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Management
  • Email Tracking
  • Engagement Tracking
  • Experience Management
  • File Storage
  • Form Builder
  • Forms Creation & Design
  • Heatmaps
  • Landing Pages/Web Forms
  • Layout & Design
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Store Builder
  • Personalization
  • Pre-built Templates
  • Preview Functionality
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • Search Marketing
  • Segmentation
  • Social Media Integration
  • Split Testing
  • Tagging
  • Text Editing
  • Third-Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Personalization
  • Website Publishing Options
  • Workflow Management

Integrations

  • Total integrations96
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations85
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AvatarImg
AvatarImg

Nate W.

Marketing and Advertising,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Instapage logo

Instapage

Amazing Landing Page Creator... says an owner of a Web Design Company

Reviewed 9 years ago

I started my website design company 5 years ago, and we've designed thousands of landing pages. Recently I decided to try out the top 12 landing page services available. Some were terrible, some were better, and others were great. I tried Instapage, leadpages, clickfunnels, Pagewiz, Lender, Formstack, KickOffLabs, and several others. I choose instapage because it is SO USER FRIENDLY. This is a powerful system that SAVES ME SO MUCH time. The others can be used to design the same page... but with instapage, I can do it so much faster. I love it. Thanks so much Instapage for creating a create software and service!!!

Pros

Everything is customizable. I can create any page I want, without any design limitations. You can edit the appearance for mobile devices within seconds. Everything is simple and fast.

Cons

The width of the page is fixed and cannot be changed. The background can go full screen, but nothing else. All the form elements are grouped together and cannot be ungrouped, and modified individually. This is only a problem for complex forms.

AP
AvatarImg

Andy P.

Marketing and Advertising, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ClickFunnels logo

ClickFunnels

Great funnel builder just wish the templates were easier to edit.

Reviewed 3 months ago
Pros

Version 2 saw a load of new features added which I think is good, with version 1 they were kinda claiming that that was all you would need but v1 didnt include stuff like the ability to make a blog but v2 has this. They have a big community and also put on funnel hacking events.

Cons

I think they could do with more page templates that are easier to edit and more neutral eg black and white with some simple fonts, Instapage does this really well, a lot of the clickfunnels templates can take to to edit because they use colours and photos, fancy fonts etc.

Vendor response

Thank you for your feedback! We're glad you're enjoying the new features of ClickFunnels2.0. We appreciate your suggestions regarding the page templates and will take that into consideration. Your input helps us improve and serve you better! Thank you!