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MailerLite vs Instapage Comparison (2026)

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MailerLite logo

MailerLite

Instapage logo

Instapage

Overview

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite. 

With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

12

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

79

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

2.3K

5

4

3

2

1

1.8K

407

51

6

40

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.5

365

5

4

3

2

1

227

103

26

5

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
67%
would recommend this app

Pros

“It's honestly quite wild to get email newsletter system with automations with up to 100 steps, unlimited forms and segments, 10 landing pages, A/B testing, click maps, and Stripe e-commerce integrations ...on a FREE tier!”
LK

Lilli K.

Designer

“The automation builder and campaign reports are clear and practical, and the Shopify integration makes e-commerce tracking simple.”
EC

Evanthia C.

Email Marketing Specialist

“The ability to host multiple websites, landing pages, and email lists all within one platform is a huge advantage.”
MA

Mark A.

Owner

Pros

“In my opinion, it's one of the best platforms for growth marketing, a/b testing, etc.”
Verified reviewer profile picture

Adrian P.

Marketing Director

“Very impressed with how helpful and knowledgeable customer service is and yes, you don't need to deal with AI which guesses the answer and tells you think that aren't currently possible with the program.”
Verified reviewer profile picture

Charles A.

Creative Director

“It's good for basics, but when bringing in extra code from elsewhere because of the way it loads it gets a bit more complicated.”
Verified reviewer profile picture

Charles A.

Creative Director

Cons

“The automations are incredibly confusing. And the fact that once they're live, they're on a timing system, has cost me many subscribers in the shuffle of it all.”
EB

Elise B.

Only Employee - Author

“It was awkward to authenticate my domain for sending out emails, but to be fair, this is a system-wide problem no exclusive to MailerLite.”
RK

Richard K.

Book Author

“I changed the questions on the page, but the response data was not updated to reflect that change.”
JB

Julian B.

Entrepreneur

Cons

“This is a big headache when it comes to working with teams if you have a client or work for a place that doesn't want to pay for the global forms upgrade.”
Verified reviewer profile picture

Adrian P.

Marketing Director

“Unfortunately as a sole trader it is a little pricey for me - especially as the entry tier only includes 2 subdomains, which limits me to using it with 2 customers only.”
EH

Erin H.

Google Ads Specialist

“I started paying 25 dollar a month and I ended up paying 250 dollar a month, without any new features.”
VQ

Valerio Q.

Project Manager

  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review8 months ago

Key features

  • Total features92
  • A/B Testing
  • API
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Custom Domains
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Design Management
  • Display Ad Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • HTML Editor
  • Heatmaps
  • Image Library
  • Landing Pages/Web Forms
  • Layout & Design
  • Lead Capture
  • Lead Generation
  • Lead Management
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multivariate Testing
  • Newsletter Management
  • Online Store Builder
  • Personalization
  • Pre-built Templates
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SSL Security
  • Sales Analytics
  • Scheduling
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Split Testing
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Team Management
  • Template Management
  • Templates
  • Third-Party Integrations
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Personalization
  • Website Publishing Options
  • Widgets
  • Workflow Automation
  • Workflow Management
  • Total features90
  • A/B Testing
  • API
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Custom Domains
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Design Management
  • Display Ad Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • HTML Editor
  • Heatmaps
  • Image Library
  • Landing Pages/Web Forms
  • Layout & Design
  • Lead Capture
  • Lead Generation
  • Lead Management
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multivariate Testing
  • Newsletter Management
  • Online Store Builder
  • Personalization
  • Pre-built Templates
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SSL Security
  • Sales Analytics
  • Scheduling
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Split Testing
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Team Management
  • Template Management
  • Templates
  • Third-Party Integrations
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Personalization
  • Website Publishing Options
  • Widgets
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations95
  • 500Apps
  • ARMember
  • AWeber
  • ActiveCampaign
  • AdRoll
  • AdRoll ABM
  • Adobe Commerce
  • Airtable
  • Basecamp
  • Beacon
  • BigCommerce
  • Bookingmood
  • Bouncify
  • CallRail
  • Campaign Monitor by Marigold
  • Canva
  • Carrd
  • ClickFunnels
  • Constant Contact
  • Convertful
  • Digioh
  • Divi
  • DreamApply
  • Drupal
  • Elementor
  • Eventbrite
  • Figma
  • Freshdesk
  • Fyrebox
  • GetResponse
  • Getsitecontrol
  • Ghost
  • GitHub
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Docs
  • Google Forms
  • Google Sheets
  • Gravity Forms
  • GrowSurf
  • Heap
  • HubSpot Marketing Hub
  • Hyperise
  • Instagram
  • InvoiceBerry
  • Involve.me
  • Iterable
  • Jotform Sign
  • Keap
  • Kickbox Email Verification
  • Kissmetrics
  • Kit
  • Kommo
  • Landingi
  • Leadpages
  • LeadsBridge
  • LearnWorlds
  • LinkedIn for Business
  • LiveChat
  • Lumeer
  • Mail Designer 365
  • MailMunch
  • MailerCheck
  • MakePlans
  • Marin Software
  • Marketo Engage
  • Meta for Business
  • Mixpanel
  • Mokapen
  • MyFormData
  • NeverBounce
  • Olark
  • OnePageCRM
  • Operations Hub
  • OptiMonk
  • OptinMonster
  • OttoKit
  • Outfunnel
  • Outgrow
  • Paperform
  • Partnero
  • PayPal
  • Payhip
  • Personizely
  • Pipedrive
  • Poptin
  • PrestaShop
  • Privy
  • ProjectManager
  • Relay.app
  • Salesflare
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Shopify
  • Skyvia
  • Slack
  • Squarespace
  • Stripe
  • Stripo.email
  • Sumo
  • Taboola
  • Teamwork.com
  • Tidio
  • Todoist
  • Trello
  • Trustpilot
  • Twitter/X
  • Unbounce
  • WooCommerce
  • WordPress
  • Wrike
  • Wufoo
  • Ycode
  • YouCanBookMe
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Zoom Workplace
  • mailparser.io
  • n8n.io
  • Total integrations41
  • 500Apps
  • ARMember
  • AWeber
  • ActiveCampaign
  • AdRoll
  • AdRoll ABM
  • Adobe Commerce
  • Airtable
  • Basecamp
  • Beacon
  • BigCommerce
  • Bookingmood
  • Bouncify
  • CallRail
  • Campaign Monitor by Marigold
  • Canva
  • Carrd
  • ClickFunnels
  • Constant Contact
  • Convertful
  • Digioh
  • Divi
  • DreamApply
  • Drupal
  • Elementor
  • Eventbrite
  • Figma
  • Freshdesk
  • Fyrebox
  • GetResponse
  • Getsitecontrol
  • Ghost
  • GitHub
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Docs
  • Google Forms
  • Google Sheets
  • Gravity Forms
  • GrowSurf
  • Heap
  • HubSpot Marketing Hub
  • Hyperise
  • Instagram
  • InvoiceBerry
  • Involve.me
  • Iterable
  • Jotform Sign
  • Keap
  • Kickbox Email Verification
  • Kissmetrics
  • Kit
  • Kommo
  • Landingi
  • Leadpages
  • LeadsBridge
  • LearnWorlds
  • LinkedIn for Business
  • LiveChat
  • Lumeer
  • Mail Designer 365
  • MailMunch
  • MailerCheck
  • MakePlans
  • Marin Software
  • Marketo Engage
  • Meta for Business
  • Mixpanel
  • Mokapen
  • MyFormData
  • NeverBounce
  • Olark
  • OnePageCRM
  • Operations Hub
  • OptiMonk
  • OptinMonster
  • OttoKit
  • Outfunnel
  • Outgrow
  • Paperform
  • Partnero
  • PayPal
  • Payhip
  • Personizely
  • Pipedrive
  • Poptin
  • PrestaShop
  • Privy
  • ProjectManager
  • Relay.app
  • Salesflare
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Shopify
  • Skyvia
  • Slack
  • Squarespace
  • Stripe
  • Stripo.email
  • Sumo
  • Taboola
  • Teamwork.com
  • Tidio
  • Todoist
  • Trello
  • Trustpilot
  • Twitter/X
  • Unbounce
  • WooCommerce
  • WordPress
  • Wrike
  • Wufoo
  • Ycode
  • YouCanBookMe
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Zoom Workplace
  • mailparser.io
  • n8n.io

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