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Wix vs Instapage Comparison

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Overview

Wix is a website building & publishing platform which helps users create professional websites exactly the way they want,...

Category Leaders

Instapage lets you create, optimize, personalize, and analyze post-click pages for to turn more of your advertising clicks...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

16

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

149

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

9.2K

5

4

3

2

1

5.1K

2.9K

909

149

58

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.5

350

5

4

3

2

1

220

100

23

4

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

I find it truly amazing how little work I need to put in to make an amazing website. You will have people think the website was made by a professional not by yourself in a short amount of time.
I found WIX through an advertisement that claimed that the software was easy to use to create a website for yourself and it's true. It's easy to use and also fun to use.
You will like Wix and I'm sure with a little time and effort and your creative juices flowing, you can create a spectacular website that is user friendly and your customers would appreciate.

Pros

Overall my experience was great, and now they are integrating with even more important software, so it’s getting even better.
For the moment I liked it and I found it very useful, it is a tool you need to have in your work to provide a better service, it is very good.
The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.

Cons

Their policies are ridiculous and customer service knowledge and etiquette are terrible. I have to share the latest bizarre policy I've run into.
Sometimes the apps cost money or you have limited amount of the app you can use before it costs money. This is frustrating when you start using it and then realize you are stuck.
The only problem that I have faced is that trying get to different pages of your website while in editing mode is confusing.

Cons

I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway.
InstaPage got too greedy and may be conducting bad business practice.
After awhile Instagram gets boring it needs something to bring some light to it.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review10 days ago

Key features

  • Total features113
  • AB Testing
  • API
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Attendance Management
  • Attendance Tracking
  • Attendee Management
  • Audience Targeting
  • Availability Management
  • Backlink Monitoring
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Billing & Invoicing
  • Booking Management
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Catalog Creation
  • Cataloging/Categorization
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Class Management
  • Class Scheduling
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Processing
  • Cross Channel Attribution
  • Custom Domains
  • Customer Accounts
  • Customer History
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Design Management
  • Display Ad Management
  • Document Management
  • Drag & Drop
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Employee Management
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Event Triggered Actions
  • Experience Management
  • For Small Businesses
  • Form Builder
  • Forms Management
  • Full Text Search
  • HTML5 Technology
  • Heatmaps
  • Image Editing
  • Image Library
  • Instructor Management
  • Inventory Management
  • Invoice Management
  • Keyword Rank Tracking
  • Kitting
  • Landing Pages/Web Forms
  • Layout & Design
  • Lead Generation
  • Lead Management
  • Marketing Automation
  • Membership Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • Multivariate Testing
  • Online Booking
  • Online Booking Tools
  • Online Forums
  • Online Store Builder
  • Order Management
  • Order Tracking
  • Payment Processing
  • Personalization
  • Point of Sale (POS)
  • Post Management
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Product Catalog
  • Promotions Management
  • Publishing Options
  • ROI Tracking
  • Ratings/Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Recommendations
  • Recurring/Subscription Billing
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reservations Management
  • Responsive
  • SEO Management
  • SMS Messaging
  • SSL Security
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shipping Management
  • Shopping Cart
  • Social Media Integration
  • Split Testing
  • Survey Builder
  • Tagging
  • Template Management
  • Templates
  • Third Party Integrations
  • Video Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Wait List Management
  • Website Analytics
  • Website Hosting
  • Website Integration
  • Website Management
  • Website Personalization
  • Workflow Management
  • eCommerce Management
  • Total features74
  • AB Testing
  • API
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Attendance Management
  • Attendance Tracking
  • Attendee Management
  • Audience Targeting
  • Availability Management
  • Backlink Monitoring
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Billing & Invoicing
  • Booking Management
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Catalog Creation
  • Cataloging/Categorization
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Class Management
  • Class Scheduling
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Processing
  • Cross Channel Attribution
  • Custom Domains
  • Customer Accounts
  • Customer History
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Design Management
  • Display Ad Management
  • Document Management
  • Drag & Drop
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Employee Management
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Event Triggered Actions
  • Experience Management
  • For Small Businesses
  • Form Builder
  • Forms Management
  • Full Text Search
  • HTML5 Technology
  • Heatmaps
  • Image Editing
  • Image Library
  • Instructor Management
  • Inventory Management
  • Invoice Management
  • Keyword Rank Tracking
  • Kitting
  • Landing Pages/Web Forms
  • Layout & Design
  • Lead Generation
  • Lead Management
  • Marketing Automation
  • Membership Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • Multivariate Testing
  • Online Booking
  • Online Booking Tools
  • Online Forums
  • Online Store Builder
  • Order Management
  • Order Tracking
  • Payment Processing
  • Personalization
  • Point of Sale (POS)
  • Post Management
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Product Catalog
  • Promotions Management
  • Publishing Options
  • ROI Tracking
  • Ratings/Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Recommendations
  • Recurring/Subscription Billing
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reservations Management
  • Responsive
  • SEO Management
  • SMS Messaging
  • SSL Security
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shipping Management
  • Shopping Cart
  • Social Media Integration
  • Split Testing
  • Survey Builder
  • Tagging
  • Template Management
  • Templates
  • Third Party Integrations
  • Video Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Wait List Management
  • Website Analytics
  • Website Hosting
  • Website Integration
  • Website Management
  • Website Personalization
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations296
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • Authorize.Net
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Mailchimp
  • Meta for Business
  • PayPal
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Zendesk Suite
  • Total integrations96
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • Authorize.Net
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Mailchimp
  • Meta for Business
  • PayPal
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Zendesk Suite

User reviews that mention these apps

AR
AvatarImg

Verified reviewer

Political Organization, 11-50 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

Wix logo

Wix

A Rip-off of SquareSpace

Reviewed 4 years ago
Pros

I like the fact that it is completely free. The free and wide selection of templates is wonderful.

Cons

The platform is so outdated compared to other services such as SquareSpace, WordPress, or Instapage. You are very restricted in terms of extended functionality. I would highly recommend considering a different service than Wix.