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Instapage vs Divi Comparison (2026)

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Instapage

Divi

Overview

With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns.

Divi is a WordPress theme and web page builder used primarily by freelancers, agencies, and e-commerce retailers, but professionals in other sectors also use it. It integrates with WordPress CMS to create custom themes, reusable pages, and SEO-friendly content, optimizing them through split testing.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per year

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

365

227

103

Value for money

Ease of use

Features

Customer support

67%

would recommend this app

4.8

1.1K

954

173

Value for money

Ease of use

Features

Customer support

92%

would recommend this app

Pros

“In my opinion, it's one of the best platforms for growth marketing, a/b testing, etc.”

Adrian P.

Marketing Director

“Very impressed with how helpful and knowledgeable customer service is and yes, you don't need to deal with AI which guesses the answer and tells you think that aren't currently possible with the program.”

Charles A.

Creative Director

“It's good for basics, but when bringing in extra code from elsewhere because of the way it loads it gets a bit more complicated.”

Charles A.

Creative Director

Pros

“If you are looking to build a website for yourself and have minimum 150 hours to read and view tutorials to understand the new Divi 5 system, then you might be happy once this product is actually out of public beta (they announced twice that it was in the 5 weeks I tried it out without them ever stating clearly in the begining it was beta. Dishonest!). ”

Greg K.

Psychologist

“It lets me move fast, keep designs consistent, and adjust layouts without rework. When I do hit an issue, VIP Support has been top notch, which turns problems into quick fixes instead of long delays.”

Timothy C.

Creative Director

“They finally started relasing more instruction for the new Divi 5 system nearly a month into my experience instead of just the old info on thier Divi 4 system. ”

Greg K.

Psychologist

Cons

“This is a big headache when it comes to working with teams if you have a client or work for a place that doesn't want to pay for the global forms upgrade.”

Adrian P.

Marketing Director

“Unfortunately as a sole trader it is a little pricey for me - especially as the entry tier only includes 2 subdomains, which limits me to using it with 2 customers only.”

Erin H.

Google Ads Specialist

“I started paying 25 dollar a month and I ended up paying 250 dollar a month, without any new features.”

Valerio Q.

Project Manager

Cons

“This despite selling me a public beta system without clearly indicating this, and not providing the needed documentation and tutorials for someone new like me to grasp how to use this incredibly complex system (everything effects most everything in their design). ”

Greg K.

Psychologist

“It comes with a lot of bloat. If you try another front end builder like Elementor, it's obvious that Divi requires a lot more clicks and navigation when making edits on the front end.”

David V.

Lead Developer

“I like Divi a lot, but I have been frustrated for years by ET's focus on fancy new features, while neglecting so many basic features that either need improvement, or don't exist at all. ”

Tom J.

Chief, Cook and Bottle Washer