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Instapage vs Elementor Comparison (2026)

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Elementor logo

Elementor

Overview

With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns.

Elementor is a cloud-based page builder for WordPress websites that allows users to control their full web design workflow within a single platform. Users can employ prebuilt industry-specific themes, create their own pages through a drag-and-drop design editor, and redesign their site in real time.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

79

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

11.99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

365

5

4

3

2

1

227

103

26

5

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
67%
would recommend this app

4.6

908

5

4

3

2

1

659

200

29

8

12

  • Value for money
  • Ease of use
  • Features
  • Customer support
84%
would recommend this app

Pros

“In my opinion, it's one of the best platforms for growth marketing, a/b testing, etc.”
Verified reviewer profile picture

Adrian P.

Marketing Director

“Very impressed with how helpful and knowledgeable customer service is and yes, you don't need to deal with AI which guesses the answer and tells you think that aren't currently possible with the program.”
Verified reviewer profile picture

Charles A.

Creative Director

“It's good for basics, but when bringing in extra code from elsewhere because of the way it loads it gets a bit more complicated.”
Verified reviewer profile picture

Charles A.

Creative Director

Pros

“Creating stunning websites is the core benefit that I realize with Elementor on my end which help boost the SEO rankings.”
EA

Eberechukwu A.

Administrator

“Sometimes when I use icons of my pages these are not appearing on the live website as in the design and clearing the cache, regenerate CSS and other fixes needs to be done witch take some times.”
CP

Carly P.

Accounts Administrator

“We get so many clients who go to review an elementor project on 4k and we end up having to sink much more time into making the desktop view 4k friendly.”
Verified reviewer profile picture

David V.

Lead Developer

Cons

“This is a big headache when it comes to working with teams if you have a client or work for a place that doesn't want to pay for the global forms upgrade.”
Verified reviewer profile picture

Adrian P.

Marketing Director

“Unfortunately as a sole trader it is a little pricey for me - especially as the entry tier only includes 2 subdomains, which limits me to using it with 2 customers only.”
EH

Erin H.

Google Ads Specialist

“I started paying 25 dollar a month and I ended up paying 250 dollar a month, without any new features.”
VQ

Valerio Q.

Project Manager

Cons

“My only gripe with elementor is around their image optimization plugin currently always being pushed even inside the builder. ”
Verified reviewer profile picture

David V.

Lead Developer

“The price increases have made it a bit more expensive for a freelancer to build websites with it.”
CM

Christopher M.

Freelance Web Designer

“It may look sleek on the surface, but if something goes wrong — especially something critical like account access — you’re completely on your own.”
Verified reviewer profile picture

Riccardo G.

Web designer

  • Vendor responds to reviews
  • Last review8 months ago
  • Vendor responds to reviews
  • Last review21 days ago

Key features

  • Total features90
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Animation
  • Audience Targeting
  • Auto Update
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Custom Domains
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Design Management
  • Display Ad Management
  • Drag & Drop
  • Dynamic Content
  • Electronic Payments
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Experience Management
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • Heatmaps
  • Image Library
  • Landing Pages/Web Forms
  • Layout & Design
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Marketing Automation
  • Media Library
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multimedia Support
  • Multivariate Testing
  • No-Code
  • Online Store Builder
  • Personalization
  • Post Management
  • Pre-built Templates
  • Preview Functionality
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Revision History
  • SEO Management
  • SSL Security
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shopping Cart
  • Social Media Integration
  • Split Testing
  • Tagging
  • Template Management
  • Templates
  • Text Editing
  • Third-Party Integrations
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Personalization
  • Website Publishing Options
  • Widgets
  • Workflow Management
  • eCommerce Management
  • Total features49
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Animation
  • Audience Targeting
  • Auto Update
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Custom Domains
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Design Management
  • Display Ad Management
  • Drag & Drop
  • Dynamic Content
  • Electronic Payments
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Experience Management
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • Heatmaps
  • Image Library
  • Landing Pages/Web Forms
  • Layout & Design
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Marketing Automation
  • Media Library
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multimedia Support
  • Multivariate Testing
  • No-Code
  • Online Store Builder
  • Personalization
  • Post Management
  • Pre-built Templates
  • Preview Functionality
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Revision History
  • SEO Management
  • SSL Security
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shopping Cart
  • Social Media Integration
  • Split Testing
  • Tagging
  • Template Management
  • Templates
  • Text Editing
  • Third-Party Integrations
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Personalization
  • Website Publishing Options
  • Widgets
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations41
  • AWeber
  • ActiveCampaign
  • AdRoll
  • AdRoll ABM
  • Automizy
  • CallRail
  • Campaign Monitor by Marigold
  • Constant Contact
  • Drip
  • Drupal
  • Freshdesk
  • GetResponse
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Maps
  • Heap
  • HubSpot Marketing Hub
  • Iterable
  • Keap
  • Kissmetrics
  • Kit
  • LinkedIn for Business
  • LiveChat
  • MailerLite
  • Marin Software
  • Marketo Engage
  • Meta for Business
  • Mixpanel
  • Olark
  • OptinMonster
  • PayPal
  • Rank Math
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Sumo
  • Taboola
  • Trustpilot
  • Twitter/X
  • Vimeo
  • WooCommerce
  • WordPress
  • Wufoo
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Total integrations17
  • AWeber
  • ActiveCampaign
  • AdRoll
  • AdRoll ABM
  • Automizy
  • CallRail
  • Campaign Monitor by Marigold
  • Constant Contact
  • Drip
  • Drupal
  • Freshdesk
  • GetResponse
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Maps
  • Heap
  • HubSpot Marketing Hub
  • Iterable
  • Keap
  • Kissmetrics
  • Kit
  • LinkedIn for Business
  • LiveChat
  • MailerLite
  • Marin Software
  • Marketo Engage
  • Meta for Business
  • Mixpanel
  • Olark
  • OptinMonster
  • PayPal
  • Rank Math
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Sumo
  • Taboola
  • Trustpilot
  • Twitter/X
  • Vimeo
  • WooCommerce
  • WordPress
  • Wufoo
  • Zapier
  • Zendesk Suite
  • Zoho CRM

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