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MailerLite vs Shogun Comparison (2026)

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MailerLite logo

MailerLite

Shogun logo

Shogun

Overview

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite. 

Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools using Shogun for Shopify.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

12

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

39

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

2.3K

5

4

3

2

1

1.8K

407

51

6

40

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.8

106

5

4

3

2

1

88

17

0

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

Pros

“It's honestly quite wild to get email newsletter system with automations with up to 100 steps, unlimited forms and segments, 10 landing pages, A/B testing, click maps, and Stripe e-commerce integrations ...on a FREE tier!”
LK

Lilli K.

Designer

“The automation builder and campaign reports are clear and practical, and the Shopify integration makes e-commerce tracking simple.”
EC

Evanthia C.

Email Marketing Specialist

“The ability to host multiple websites, landing pages, and email lists all within one platform is a huge advantage.”
MA

Mark A.

Owner

Pros

“I've been using it as a page builder for special pages of our online shop (Shopify) and I couldn't recommend it more - even without any coding or technical knowledge, one is able to create cool layouts with extra features (like embedding Google maps, forms, etc.). After you go from Draft to Publish, you can always tweak the look of your site as many times as needed in a speedy manner.”
LB

Lidia B.

Operations Manager

“Good tool for marketing teams that need to move fast without relying on dev.”
DY

Darren Y.

Sr Manager, Digital Marketing

“Some features that should be standard require higher tier plans.”
DY

Darren Y.

Sr Manager, Digital Marketing

Cons

“The automations are incredibly confusing. And the fact that once they're live, they're on a timing system, has cost me many subscribers in the shuffle of it all.”
EB

Elise B.

Only Employee - Author

“It was awkward to authenticate my domain for sending out emails, but to be fair, this is a system-wide problem no exclusive to MailerLite.”
RK

Richard K.

Book Author

“I changed the questions on the page, but the response data was not updated to reflect that change.”
JB

Julian B.

Entrepreneur

Cons

“Performance can be a concern depending on how heavy your pages get.”
DY

Darren Y.

Sr Manager, Digital Marketing

“Some of the templates injected into the theme make it a little too invasive in the Shopify Theme editor, with some random code pieces and random sections that may need to be hidden/removed.”
BE

Brandon E.

Ecommerce Director

“With the addition of features on shogun the backend feels slow sometimes and you need to clear cache or relogin to refresh shogun tokens.”
LM

Lance M.

Web Developer

  • Vendor responds to reviews
  • Last review13 days ago
  • Vendor responds to reviews
  • Last review6 months ago

Key features

  • Total features92
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Catalog Management
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Document Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • Geotargeting
  • Google Analytics Integration
  • HTML Editor
  • Image Library
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Store
  • Multivariate Testing
  • Newsletter Management
  • Online Store Builder
  • Performance Metrics
  • Personalization
  • Pre-built Templates
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Sales Analytics
  • Scheduling
  • Search Marketing
  • Segmentation
  • Shopping Cart
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Split Testing
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Team Management
  • Template Management
  • Templates
  • Text Editing
  • Third-Party Integrations
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Publishing Options
  • Widgets
  • Workflow Automation
  • Workflow Management
  • eCommerce Management
  • Total features59
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Catalog Management
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Document Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • Geotargeting
  • Google Analytics Integration
  • HTML Editor
  • Image Library
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Store
  • Multivariate Testing
  • Newsletter Management
  • Online Store Builder
  • Performance Metrics
  • Personalization
  • Pre-built Templates
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Sales Analytics
  • Scheduling
  • Search Marketing
  • Segmentation
  • Shopping Cart
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Split Testing
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Team Management
  • Template Management
  • Templates
  • Text Editing
  • Third-Party Integrations
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Publishing Options
  • Widgets
  • Workflow Automation
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations95
  • 500Apps
  • ARMember
  • Adobe Commerce
  • Airtable
  • Algolia
  • Basecamp
  • Beacon
  • BigCommerce
  • Bookingmood
  • Bouncify
  • Canva
  • Carrd
  • ClickFunnels
  • Convertful
  • Digioh
  • Divi
  • DreamApply
  • Drupal
  • Elementor
  • Eventbrite
  • Figma
  • Fyrebox
  • Getsitecontrol
  • Ghost
  • GitHub
  • Google Analytics 360
  • Google Docs
  • Google Forms
  • Google Sheets
  • Gorgias
  • Gravity Forms
  • GrowSurf
  • Growave
  • Hyperise
  • Instagram
  • InvoiceBerry
  • Involve.me
  • Jotform Sign
  • Justuno
  • Kickbox Email Verification
  • Klaviyo
  • Kommo
  • Landingi
  • Leadpages
  • LeadsBridge
  • LearnWorlds
  • LinkedIn for Business
  • Loox
  • LoyaltyLion
  • Lumeer
  • Mail Designer 365
  • MailMunch
  • MailerCheck
  • MakePlans
  • Marketo Engage
  • Meta for Business
  • Mokapen
  • MyFormData
  • NeverBounce
  • Okendo
  • OnePageCRM
  • Operations Hub
  • OptiMonk
  • OptinMonster
  • OttoKit
  • Outfunnel
  • Outgrow
  • Paperform
  • Partnero
  • PayPal
  • Payhip
  • Personizely
  • Pipedrive
  • Poptin
  • Postscript
  • PrestaShop
  • Privy
  • ProjectManager
  • Recharge
  • Relay.app
  • Salesflare
  • Shopify
  • Shopify Plus
  • Skyvia
  • Slack
  • Squarespace
  • Stamped.io
  • Stripe
  • Stripo.email
  • Sumo
  • Teamwork.com
  • Tidio
  • Todoist
  • Trello
  • Twitter/X
  • Unbounce
  • WooCommerce
  • WordPress
  • Wrike
  • Ycode
  • Yotpo
  • YouCanBookMe
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Zoom Workplace
  • mailparser.io
  • n8n.io
  • Total integrations16
  • 500Apps
  • ARMember
  • Adobe Commerce
  • Airtable
  • Algolia
  • Basecamp
  • Beacon
  • BigCommerce
  • Bookingmood
  • Bouncify
  • Canva
  • Carrd
  • ClickFunnels
  • Convertful
  • Digioh
  • Divi
  • DreamApply
  • Drupal
  • Elementor
  • Eventbrite
  • Figma
  • Fyrebox
  • Getsitecontrol
  • Ghost
  • GitHub
  • Google Analytics 360
  • Google Docs
  • Google Forms
  • Google Sheets
  • Gorgias
  • Gravity Forms
  • GrowSurf
  • Growave
  • Hyperise
  • Instagram
  • InvoiceBerry
  • Involve.me
  • Jotform Sign
  • Justuno
  • Kickbox Email Verification
  • Klaviyo
  • Kommo
  • Landingi
  • Leadpages
  • LeadsBridge
  • LearnWorlds
  • LinkedIn for Business
  • Loox
  • LoyaltyLion
  • Lumeer
  • Mail Designer 365
  • MailMunch
  • MailerCheck
  • MakePlans
  • Marketo Engage
  • Meta for Business
  • Mokapen
  • MyFormData
  • NeverBounce
  • Okendo
  • OnePageCRM
  • Operations Hub
  • OptiMonk
  • OptinMonster
  • OttoKit
  • Outfunnel
  • Outgrow
  • Paperform
  • Partnero
  • PayPal
  • Payhip
  • Personizely
  • Pipedrive
  • Poptin
  • Postscript
  • PrestaShop
  • Privy
  • ProjectManager
  • Recharge
  • Relay.app
  • Salesflare
  • Shopify
  • Shopify Plus
  • Skyvia
  • Slack
  • Squarespace
  • Stamped.io
  • Stripe
  • Stripo.email
  • Sumo
  • Teamwork.com
  • Tidio
  • Todoist
  • Trello
  • Twitter/X
  • Unbounce
  • WooCommerce
  • WordPress
  • Wrike
  • Ycode
  • Yotpo
  • YouCanBookMe
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Zoom Workplace
  • mailparser.io
  • n8n.io

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