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MailerLite vs Zoho Marketing Automation Comparison (2026)

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MailerLite logo

MailerLite

Zoho Marketing Automation logo

Zoho Marketing Automation

Overview

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite. 

Design, schedule, and track personalized email campaigns. Use advanced segmentation, A/B testing, and automation to deliver the right message at the right time, keeping your audience engaged.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

12

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

19

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

2.3K

5

4

3

2

1

1.8K

413

51

7

41

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.4

14

5

4

3

2

1

9

3

1

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
71%
would recommend this app

Pros

“It's honestly quite wild to get email newsletter system with automations with up to 100 steps, unlimited forms and segments, 10 landing pages, A/B testing, click maps, and Stripe e-commerce integrations ...on a FREE tier!”
LK

Lilli K.

Designer

“The automation builder and campaign reports are clear and practical, and the Shopify integration makes e-commerce tracking simple.”
EC

Evanthia C.

Email Marketing Specialist

“The ability to host multiple websites, landing pages, and email lists all within one platform is a huge advantage.”
MA

Mark A.

Owner

Pros

Not enoughreviews yet

Cons

“The automations are incredibly confusing. And the fact that once they're live, they're on a timing system, has cost me many subscribers in the shuffle of it all.”
EB

Elise B.

Only Employee - Author

“It was awkward to authenticate my domain for sending out emails, but to be fair, this is a system-wide problem no exclusive to MailerLite.”
RK

Richard K.

Book Author

“I changed the questions on the page, but the response data was not updated to reflect that change.”
JB

Julian B.

Entrepreneur

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features92
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • Behavior Tracking
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Filtering
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multivariate Testing
  • Newsletter Management
  • Performance Metrics
  • Personalization
  • Product Recommendations
  • Publish Scheduling
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • Sales Analytics
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management
  • Total features98
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • Behavior Tracking
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Filtering
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multivariate Testing
  • Newsletter Management
  • Performance Metrics
  • Personalization
  • Product Recommendations
  • Publish Scheduling
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • Sales Analytics
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations93
  • 500Apps
  • ARMember
  • Adobe Commerce
  • Airtable
  • Basecamp
  • Beacon
  • BigCommerce
  • Bookingmood
  • Bouncify
  • Canva
  • Carrd
  • ClickFunnels
  • Clickatell
  • Convertful
  • Digioh
  • Divi
  • DreamApply
  • Dropbox
  • Drupal
  • Elementor
  • Eventbrite
  • Evernote Teams
  • Figma
  • Fyrebox
  • Getsitecontrol
  • Ghost
  • GitHub
  • Google Analytics 360
  • Google Forms
  • Google Photos
  • Gravity Forms
  • GrowSurf
  • HubSpot Data Hub
  • Hyperise
  • Instagram
  • InvoiceBerry
  • Involve.me
  • Jotform Sign
  • Kickbox Email Verification
  • Kommo
  • Landingi
  • Leadpages
  • LeadsBridge
  • LearnWorlds
  • LinkedIn Sales Navigator
  • LinkedIn for Business
  • Lumeer
  • Mail Designer 365
  • MailMunch
  • MailerCheck
  • MakePlans
  • Marketo Engage
  • Meta for Business
  • Mokapen
  • MyFormData
  • NeverBounce
  • OnePageCRM
  • OptiMonk
  • OptinMonster
  • OttoKit
  • Outfunnel
  • Outgrow
  • Paperform
  • Partnero
  • PayPal Commerce Platform
  • PayPal Payments
  • Payhip
  • Personizely
  • Pipedrive
  • Poptin
  • PrestaShop
  • Privy
  • ProjectManager
  • Relay.app
  • SMS-Magic
  • Salesflare
  • Salesforce Platform
  • Shopify
  • Skyvia
  • Slack
  • Squarespace
  • Stripe Payments
  • Stripo.email
  • Sumo
  • SurveyMonkey
  • Teamwork.com
  • Tidio
  • Todoist
  • Trello
  • Twilio
  • Twitter/X
  • Unbounce
  • WhatsApp
  • Wistia
  • WooCommerce
  • WordPress
  • Wrike
  • Ycode
  • YouCanBookMe
  • Zapier
  • Zendesk Suite
  • Zoho Analytics
  • Zoho Backstage
  • Zoho Books
  • Zoho CRM
  • Zoho Commerce
  • Zoho Creator
  • Zoho Forms
  • Zoho Invoice
  • Zoho Meeting
  • Zoho Recruit
  • Zoho Survey
  • Zoom Workplace
  • mailparser.io
  • n8n.io
  • Total integrations29
  • 500Apps
  • ARMember
  • Adobe Commerce
  • Airtable
  • Basecamp
  • Beacon
  • BigCommerce
  • Bookingmood
  • Bouncify
  • Canva
  • Carrd
  • ClickFunnels
  • Clickatell
  • Convertful
  • Digioh
  • Divi
  • DreamApply
  • Dropbox
  • Drupal
  • Elementor
  • Eventbrite
  • Evernote Teams
  • Figma
  • Fyrebox
  • Getsitecontrol
  • Ghost
  • GitHub
  • Google Analytics 360
  • Google Forms
  • Google Photos
  • Gravity Forms
  • GrowSurf
  • HubSpot Data Hub
  • Hyperise
  • Instagram
  • InvoiceBerry
  • Involve.me
  • Jotform Sign
  • Kickbox Email Verification
  • Kommo
  • Landingi
  • Leadpages
  • LeadsBridge
  • LearnWorlds
  • LinkedIn Sales Navigator
  • LinkedIn for Business
  • Lumeer
  • Mail Designer 365
  • MailMunch
  • MailerCheck
  • MakePlans
  • Marketo Engage
  • Meta for Business
  • Mokapen
  • MyFormData
  • NeverBounce
  • OnePageCRM
  • OptiMonk
  • OptinMonster
  • OttoKit
  • Outfunnel
  • Outgrow
  • Paperform
  • Partnero
  • PayPal Commerce Platform
  • PayPal Payments
  • Payhip
  • Personizely
  • Pipedrive
  • Poptin
  • PrestaShop
  • Privy
  • ProjectManager
  • Relay.app
  • SMS-Magic
  • Salesflare
  • Salesforce Platform
  • Shopify
  • Skyvia
  • Slack
  • Squarespace
  • Stripe Payments
  • Stripo.email
  • Sumo
  • SurveyMonkey
  • Teamwork.com
  • Tidio
  • Todoist
  • Trello
  • Twilio
  • Twitter/X
  • Unbounce
  • WhatsApp
  • Wistia
  • WooCommerce
  • WordPress
  • Wrike
  • Ycode
  • YouCanBookMe
  • Zapier
  • Zendesk Suite
  • Zoho Analytics
  • Zoho Backstage
  • Zoho Books
  • Zoho CRM
  • Zoho Commerce
  • Zoho Creator
  • Zoho Forms
  • Zoho Invoice
  • Zoho Meeting
  • Zoho Recruit
  • Zoho Survey
  • Zoom Workplace
  • mailparser.io
  • n8n.io

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