App comparison
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Zoho Marketing Automation
5
9
4
3
3
1
2
1
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Multichannel marketing automation, simplified
Last updated: August 2026
Zoho Marketing Automation Alternatives & Competitors (2026)
Top 10 free alternatives
HubSpot Marketing Hub
All in one inbound marketing platform
0.2
Value for money
Starting price
0.1
Functionality
Audit Management
4.8/5
Activity Dashboard
4.7/5
API
4.6/5
Top Features
Autoresponders
5/5
Activity Tracking
N/A
Advertising Management
N/A
Value for money
Starting price
0.1
Functionality
Alerts/Notifications
4.6/5
Activity Tracking
4.5/5
Activity Dashboard
4.4/5
Top Features
Autoresponders
5/5
Advertising Management
N/A
Autoresponders
N/A
0.4
Value for money
No pricing info
Starting price
0.2
Functionality
Email Marketing
4.7/5
Alerts/Notifications
4.6/5
Email Monitoring
4.6/5
Top Features
Autoresponders
5/5
A/B Testing
N/A
Activity Dashboard
N/A
0.1
Value for money
Starting price
Functionality
Autoresponders
4.8/5
Activity Dashboard
4.8/5
Alerts/Notifications
4.7/5
Top Features
Autoresponders
5/5
Activity Tracking
N/A
Advertising Management
N/A
Value for money
Starting price
0.2
Functionality
Activity Tracking
4.8/5
Access Controls/Permissions
4.3/5
Alerts/Notifications
4.3/5
Top Features
Autoresponders
5/5
A/B Testing
N/A
Advertising Management
N/A
0.3
Value for money
Starting price
0.3
Functionality
Attendance Management
5/5
Alerts/Notifications
4.7/5
Automated Publishing
4.7/5
Top Features
Autoresponders
5/5
Advertising Management
N/A
Autoresponders
N/A
0.1
Value for money
Starting price
Functionality
Activity Dashboard
4.6/5
AI Copilot
4.5/5
A/B Testing
4.4/5
Top Features
Autoresponders
5/5
Advertising Management
N/A
Alerts/Notifications
N/A
0.3
Value for money
Starting price
Functionality
Activity Tracking
5/5
Audience Targeting
5/5
API
4.9/5
Top Features
Autoresponders
5/5
Advertising Management
N/A
Behavior Tracking
N/A
0.5
Value for money
Starting price
0.2
Functionality
Campaign Segmentation
5/5
Conversion Tracking
5/5
Course Management
4.8/5
Top Features
Autoresponders
5/5
Activity Tracking
N/A
Advertising Management
N/A
0.3
Value for money
Starting price
0.1
Functionality
A/B Testing
5/5
Activity Tracking
5/5
Alerts/Notifications
4.8/5
Top Features
Autoresponders
5/5
Advertising Management
N/A
Audience Targeting
N/A
0.1
Value for money
Starting price
Functionality
A/B Testing
4.4/5
API
4.3/5
Automated Responses
4/5
Top Features
Autoresponders
5/5
Advertising Management
N/A
Autoresponders
N/A
0.4
Value for money
Starting price
Functionality
Activity Tracking
5/5
Campaign Management
4.9/5
Campaign Scheduling
4.8/5
Top Features
Autoresponders
5/5
A/B Testing
N/A
Advertising Management
N/A
0.5
Value for money
No pricing info
Starting price
0.2
Functionality
Alerts/Notifications
5/5
Activity Dashboard
4.3/5
A/B Testing
4.1/5
Top Features
Autoresponders
5/5
Audience Targeting
N/A
Autoresponders
N/A
0.6
Value for money
Starting price
0.1
Functionality
Customizable Fields
4.6/5
Email Campaign Management
4.5/5
Contact Management
4.5/5
Top Features
Autoresponders
5/5
A/B Testing
N/A
Activity Dashboard
N/A
0.1
Value for money
Starting price
0.1
Functionality
A/B Testing
4.9/5
2-Way Messaging
4.7/5
Alerts/Notifications
4.6/5
Top Features
Autoresponders
5/5
Advertising Management
N/A
Audience Targeting
N/A
0.3
Value for money
Starting price
0.3
Functionality
Customer Journey Mapping
4.9/5
Email Campaign Management
4.8/5
Lead Capture
4.8/5
Top Features
Autoresponders
5/5
A/B Testing
N/A
Activity Dashboard
N/A
0.2
Value for money
Starting price
0.3
Functionality
Activity Dashboard
5/5
Campaign Planning
5/5
Approval Process Control
4.9/5
Top Features
Autoresponders
5/5
A/B Testing
N/A
Activity Tracking
N/A
0.4
Value for money
No pricing info
Starting price
0.4
Functionality
Activity Dashboard
5/5
Automatic Call Distribution
5/5
API
3/5
Top Features
Autoresponders
5/5
Activity Tracking
N/A
Advertising Management
N/A
0.4
Value for money
Starting price
0.3
Functionality
Access Controls/Permissions
N/A
Ad hoc Query
N/A
Ad hoc Reporting
N/A
Top Features
Autoresponders
5/5
Advertising Management
N/A
Audience Targeting
N/A
0.5
Value for money
Starting price
0.4
Functionality
Access Controls/Permissions
5/5
Activity Tracking
5/5
Ad hoc Query
5/5
Top Features
Autoresponders
5/5
Advertising Management
N/A
Alerts/Notifications
N/A