App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categories Blog & research About us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.

Our commitment

Independent research methodology

Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

Learn more

How GetApp verifies reviews

GetApp carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Learn more

How GetApp ensures transparency

GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.

Learn more

Zoho Marketing Automation

All-in-one marketing automation software.

Table of Contents

Is this product right for your business?

Find out with a

Zoho Marketing Automation - 2025 Pricing, Features, Reviews & Alternatives

What is Zoho Marketing Automation?

Zoho Marketing Automation is an all-in-one marketing automation software that helps businesses manage their marketing activities across multiple channels.

It helps marketers orchestrate tailored campaigns through email, web, social, mobile, and even offline channels, delivering a complete holistic experience.

Enhance cross-team collaboration with a 360-degree lead view and break down data silos. Know who your real buyers are with extensive lead profiling and tailor-make content to bring them closer to conversion.

You can easily create and manage websites with drag-and-drop editors and ready-to-use templates, personalize pages with dynamic content and engage visitors with forms, pop-ups, polls, surveys, and more.

Zoho Marketing Automation's powerful journey creators let you weave amazing brand moments with your top prospects and convert them into loyal customers.

Businesses can track lead growth over time, monitor different avenues of lead generation, and optimize conversions by investing in the right channel. With the marketing planner you can plan, budget, and measure campaigns end-to-end and track ROI for each campaign.

Zoho Marketing Automation readily integrates with Zoho CRM, Salesforce, SugarCRM, Hubspot, MS Dynamic 365 and other business apps such as Google, LinkedIn, Twitter, and Facebook.

Benefits of using Zoho Marketing Automation

A unified lead ecosystem with a 360-degree lead view.

Single Platform for multichannel lead acquisition and attribution.

Automated lead qualification and workflows.

Out-of-the-box ROI analysis and campaign dashboards.

Send SMS directly without any third-party integrations.

Starting from

Per month

Alternatives with better value for money

Zoho Marketing Automation's key features

Most critical features, based on insights from Zoho Marketing Automation users:

Email Campaign Management

4.6

(7)

CAN-SPAM Compliance

5.0

(4)

Marketing Automation

4.6

(7)

Campaign Management

5.0

(6)

Lead Capture

4.7

(3)

Data Import/Export

4.3

(3)

All Zoho Marketing Automation features

Features rating:

4.5

(13)

Contact Management

5.0

(3)

Content Management

4.0

(1)

Reporting/Analytics

4.0

(1)

Publish Scheduling

5.0

(1)

Customizable CTAs

5.0

(1)

Customizable Fields

5.0

(2)

Drip Campaigns

4.3

(3)

Dynamic Content

5.0

(1)

Editorial Calendar

5.0

(1)

Email Marketing

4.5

(2)

Engagement Tracking

5.0

(1)

Event Triggered Actions

4.0

(2)

Filtering

5.0

(1)

Image Library

5.0

(1)

Mobile Optimization

3.7

(3)

Lead Management

5.0

(1)

List Management

5.0

(3)

Contact Database

4.5

(2)

Segmentation

4.5

(4)

Workflow Management

5.0

(1)

Template Management

5.0

(2)

Autoresponders

5.0

(1)

Campaign Scheduling

4.0

(1)

Social Media Monitoring

(0)

Social Promotion

(0)

Multi-Channel Attribution

(0)

Multi-Campaign

(0)

Monitoring

(0)

Third-Party Integrations

(0)

Visitor Tracking

(0)

Web Forms

(0)

Website Analytics

(0)

Website Visitor Tracking

(0)

Mobile Access

(0)

Marketing Calendar

3.0

(2)

WYSIWYG Editor

4.0

(1)

Multi-Channel Campaigns

5.0

(1)

Multi-Channel Communication

(0)

Multi-Channel Management

(0)

Multi-Channel Marketing

4.5

(2)

Multi-Touch Attribution

(0)

Multivariate Testing

(0)

Social Media Integration

4.0

(1)

Performance Metrics

3.0

(1)

Social Marketing

1.0

(1)

Real-Time Analytics

(0)

Real-Time Data

(0)

Reporting & Statistics

4.0

(2)

SMS Marketing

(0)

ROI Tracking

3.3

(3)

Search/Filter

(0)

Cross Channel Attribution

(0)

Conversion Tracking

(0)

Conversion Rate Optimization

(0)

Click Tracking

(0)

Channel Management

(0)

Campaign Tracking

4.0

(1)

Campaign Segmentation

(0)

Campaign Planning

(0)

Campaign Analytics

(0)

Behavior Tracking

(0)

Audience Targeting

(0)

API

(0)

Alerts/Notifications

(0)

Advertising Management

(0)

Activity Tracking

(0)

Activity Dashboard

(0)

A/B Testing

(0)

Lead Qualification

(0)

Lead Generation

(0)

Landing Pages/Web Forms

3.0

(1)

Email Tracking

(0)

Email Templates

(0)

Email Management

(0)

Drag & Drop

(0)

Dashboard

(0)

Customization

(0)

Customizable Templates

(0)

Customizable Reports

(0)

Customizable Forms

(0)

Customizable Branding

(0)

Customer Surveys

5.0

(1)

Customer Segmentation

(0)

Customer Journey Mapping

(0)

Customer Activity Tracking

(0)

Zoho Marketing Automation alternatives

Zoho Marketing Automation

4.5

(13)

Starting from

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.5

Value for Money

4.5

Customer Support

4.2

Semrush

4.7

(2.2K)

visit website

Starting from

139.95

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.6

Value for Money

4.3

Customer Support

4.4

Wrike

4.4

(2.7K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.3

Value for Money

4.2

Customer Support

4.3

Brevo

4.6

(2.8K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.5

Value for Money

4.5

Customer Support

4.5

Zoho Marketing Automation pricing

Value for money rating:

4.5

Starting from

Per month

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

Zoho Marketing Automation integrations (37)

Integrations rated by users

We looked through 13 user reviews, to identify which products are mentioned as Zoho Marketing Automation integrations, and what is the users perception.

Zoho CRM

Integration rating: 5.0 (1)

“We do manage our client's CRM and they always want to integrate their other tools with Zoho CRM. It integrates well with Zoho Marketing Automation which makes it easier for us to solve our client's problems.”

Mehandi Islam

Sales & Marketing Automation Expert

Zoho Survey

Integration rating: 5.0 (1)

“We do a lot of surveys for feedback and improvement and store them in our CRM and Marketing Automation for future use to make a better experience for our customers.”

Mehandi Islam

Sales & Marketing Automation Expert

Google Drive

Integration rating: 5.0 (1)

Zoho Marketing Automation support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

Knowledge Base

FAQs/Forum

Phone Support

24/7 (Live rep)

Chat

Training options

Documentation

Videos

Webinars

In Person

Live Online

Zoho Marketing Automation reviews

Overall rating

4.5

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.15/10

Rating distribution

Pros

“What I like the most about the Zoho is, easy to use, provides the best functionality and automation as well as not expensive.”

Saira Y.

Automation specialist

“Its mainly related to marketing tools and provides best tools for marketing as well as handle campaigns in a very nice way.”

Muhammad S.

Business Development Executive

“Satisfied All I can say is that. Overall Accomplishment of the task is done.”

Verified reviewer

Anonymity request

Cons

“I wanted to use Zoho marketing automation in my organization but the higher email spam rate disappointed us. Our newsletters saw more than 80% spam rate.”

Verified reviewer

Anonymity request

“My email campaigns were landing in spam folders of my users. The spam rate was very high.”

Verified reviewer

Anonymity request

“Problems which I am solving/helping my clients to solve with Marketing Automation are as such. Running Email Campaigns.”

Mehandi I.

Sales & Marketing Automation Expert

Read all reviews

Zoho Marketing Automation FAQs

Q. What type of pricing plans does Zoho Marketing Automation offer?

Zoho Marketing Automation has the following pricing plans:
Starting from: $19.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money

Q. Who are the typical users of Zoho Marketing Automation?

Zoho Marketing Automation has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

Q. What languages does Zoho Marketing Automation support?

Zoho Marketing Automation supports the following languages:
Arabic, Chinese (Traditional), Danish, Dutch, English, French, German, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Thai, Turkish, Vietnamese, Bulgarian, Croatian, Czech, Portuguese, Spanish, Swedish, Ukrainian

Q. Does Zoho Marketing Automation offer an API?

No, Zoho Marketing Automation does not have an API available.

Q. What other apps does Zoho Marketing Automation integrate with?

Zoho Marketing Automation integrates with the following applications:
PayPal, Zoho Recruit, SMS-Magic, Dropbox Business, Zoho CRM, WhatsApp, Zoho Backstage, OneDrive, Google Drive, Zoho Meeting, Zoho Books, PayPal Commerce Platform, Twitter/X, Zoho Forms, SugarCRM, Wistia, Clickatell, Zoho Survey, Google Photos, Eventbrite, Zoho Creator, Meta for Business, Zoho Commerce, SurveyMonkey, LinkedIn Sales Navigator, Twilio, Zoho Analytics, Salesforce Platform, Evernote Teams, Zoho Invoice, Shopify, Zendesk Suite

Q. What level of support does Zoho Marketing Automation offer?

Zoho Marketing Automation offers the following support options:
Email/Help Desk, Knowledge Base, FAQs/Forum, Phone Support, 24/7 (Live rep), Chat