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Marketo Engage vs Selligent Comparison (2026)
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Good recommendations?
Marketo Engage
4.3
(719)5
327
4
300
3
77
2
10
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Selligent
4.6
(15)5
10
4
4
3
1
2
0
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.
Selligent is a multi-channel marketing solution for identifying customers, analyzing behavior across channels, and interpreting data with custom reports
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
No screenshots yet
Pricing
User reviews
4.3
719
5
4
3
2
1
327
300
77
10
5
- Value for money
- Ease of use
- Features
- Customer support
70%
would recommend this app4.6
15
5
4
3
2
1
10
4
1
0
0
- Value for money
- Ease of use
- Features
- Customer support
89%
would recommend this appPros
“The tool allows us to develop a scoring system perfectly tailored to our client's needs. Whether complex newsletter campaigns or simple transactional emails, Marketo Engage makes it all possible.”
AP
Amber P.
HR Executive
“It gives teams a lot of control over lead nurturing, segmentation, campaign logic, scoring, and engagement tracking.”
Jerrid C.
CEO
“I like how it keeps data protected while automating complex marketing tasks which helps in nurturing leads and converting them more efficiently.”
HJ
Hayley J.
Senior Compensation Analyst
Pros
Not enoughreviews yet
Cons
“It took three weeks to set up with their ‘implementation specialist' who obviously had no experience of agencies.”
ET
Edward T.
Founder and Marketing Strategist
“Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.”
CM
Cynthia M.
Operations associate officer
“It was a bit clunky to build from templates”
XC
Xavier C.
Founder
Cons
Not enoughreviews yet
- Vendor responds to reviews
- Last review2 months ago
- Vendor responds to reviews
- Last review3 years ago
Key features
- Total features180
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Action Management
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Adaptive Learning
- Advanced Data Filtering
- Advertising Management
- Alerts/Notifications
- Attribution Modeling
- Audience Targeting
- Automated Alerts
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Publishing
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- Backlink Monitoring
- Basic Reporting
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Brand Optimization
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendaring
- Campaign Analytics
- Campaign Insights
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Stickiness
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Cross-system Integration
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Insights
- Customer Journey Mapping
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customer Touchpoints
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Dashboards
- Data Collection
- Data Enrichment
- Data Import & Export Tools
- Data Import/Export
- Data Integration
- Data Quality Management
- Data Source Connectors
- Data Synchronization
- Data Visualization
- Decision Making
- Design Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Dynamic Segmentation
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Expandability
- Experience Management
- For Sales Teams/Organizations
- Form Builder
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- HTML Editor
- Image Library
- Integrations
- Interaction Tracking
- Internationalization
- Journey Mapping
- Journey Optimization
- Journey Reporting
- KPI Monitoring
- Keyword Rank Tracking
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Manage Email Deliverability
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing Metrics
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multi-User Access
- Multi-step Planning
- Multichannel Tracking
- Multimedia Support
- Multiple Data Sources
- Multiple Devices
- Multiple Scoring Models
- Multivariate Testing
- Newsletter Management
- Opportunity Management
- Output Document Generation
- Performance Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Management
- Post Scheduling
- Predictive Analytics
- Predictive Modeling
- Preview Functionality
- Prioritization
- Proactive Assistance
- Program Management
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Revenue Analytics
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sandbox / Test Environments
- Scheduled/Automated Reports
- Search Marketing
- Search Tracking and Optimization
- Search/Filter
- Segmentation
- Sending Outbound Emails
- Sentiment Analysis
- Social Campaigns
- Social Listening
- Social Marketing
- Social Media Advertising
- Social Media Engagement
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Social Sharing
- Source Tracking
- Spend Management
- Subscriber Management
- Surveys & Feedback
- Tag Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Trends Reporting
- User, Role, and Access Management
- Visitor Tracking
- Visual Analytics
- Web Analytics
- Web Forms
- Website Analytics
- Website Visitor Tracking
- White Label
- Workflow Capability
- Workflow Management
- Total features166
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Action Management
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Adaptive Learning
- Advanced Data Filtering
- Advertising Management
- Alerts/Notifications
- Attribution Modeling
- Audience Targeting
- Automated Alerts
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Publishing
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- Backlink Monitoring
- Basic Reporting
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Brand Optimization
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendaring
- Campaign Analytics
- Campaign Insights
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Stickiness
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Cross-system Integration
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Insights
- Customer Journey Mapping
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customer Touchpoints
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Dashboards
- Data Collection
- Data Enrichment
- Data Import & Export Tools
- Data Import/Export
- Data Integration
- Data Quality Management
- Data Source Connectors
- Data Synchronization
- Data Visualization
- Decision Making
- Design Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Dynamic Segmentation
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Expandability
- Experience Management
- For Sales Teams/Organizations
- Form Builder
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- HTML Editor
- Image Library
- Integrations
- Interaction Tracking
- Internationalization
- Journey Mapping
- Journey Optimization
- Journey Reporting
- KPI Monitoring
- Keyword Rank Tracking
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Manage Email Deliverability
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing Metrics
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multi-User Access
- Multi-step Planning
- Multichannel Tracking
- Multimedia Support
- Multiple Data Sources
- Multiple Devices
- Multiple Scoring Models
- Multivariate Testing
- Newsletter Management
- Opportunity Management
- Output Document Generation
- Performance Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Management
- Post Scheduling
- Predictive Analytics
- Predictive Modeling
- Preview Functionality
- Prioritization
- Proactive Assistance
- Program Management
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Revenue Analytics
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sandbox / Test Environments
- Scheduled/Automated Reports
- Search Marketing
- Search Tracking and Optimization
- Search/Filter
- Segmentation
- Sending Outbound Emails
- Sentiment Analysis
- Social Campaigns
- Social Listening
- Social Marketing
- Social Media Advertising
- Social Media Engagement
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Social Sharing
- Source Tracking
- Spend Management
- Subscriber Management
- Surveys & Feedback
- Tag Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Trends Reporting
- User, Role, and Access Management
- Visitor Tracking
- Visual Analytics
- Web Analytics
- Web Forms
- Website Analytics
- Website Visitor Tracking
- White Label
- Workflow Capability
- Workflow Management
Integrations
- Total integrations106
- 123FormBuilder
- AdRoll
- Azuqua
- Bedrock Data
- Box
- Brainshark
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Ceros
- Cirrus Insight
- Close
- Coevera
- Contentful
- Curata
- Cvent Event Management
- Datameer
- Datanyze
- Direct Mail Manager
- Easypromos
- Eventbrite
- FeedOtter
- Folloze
- FullContact
- Gainsight CS
- Getsitecontrol
- GoTo Webinar
- Highrise
- Highspot by Seismic
- HubSpot Data Hub
- Infer
- Influitive
- Infor Industry Cloud Platform
- InsideView
- InsightSquared
- Instapage
- Jifflenow
- Jitterbit
- Justuno
- Kapost
- Kissmetrics
- Klips
- Lattice Engines
- LeadGnome
- Leadspace
- Marketo Measure
- Microsoft Excel
- Mixpanel
- Movable Ink
- NetSuite
- Netskope One Platform
- New Relic
- ON24
- Oktopost
- Omniconvert
- Onstream Webinars
- OptinMonster
- Oracle CRM On Demand
- Outgrow
- Parseur
- PathFactory
- Picreel
- Pipedrive
- Poptin
- Privy
- Qualtrics Market Research
- QuickTapSurvey
- Quotient
- Radius
- SAP Customer Experience
- SalesboxAI
- Salesforce Sales Cloud
- Scoop.it
- Skilljar Customer Education
- Skyword
- Slack
- SlideShare
- Smartling
- Smartsheet
- SnapApp
- Sprinklr Social
- Stripe Payments
- SurveyMonkey
- Tealium Customer Data Hub
- Totango
- Tray.io
- Trello
- Twilio
- Twilio Segment
- Typeform
- Uberflip
- Unbounce
- UserVoice
- Velocify
- Vidyard
- Virto Commerce
- Webdam
- Webex Suite
- Wistia
- Wunderkind
- Yesware
- Zapier
- Zoho CRM
- uStudio
- Total integrationsN/A
- 123FormBuilder
- AdRoll
- Azuqua
- Bedrock Data
- Box
- Brainshark
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Ceros
- Cirrus Insight
- Close
- Coevera
- Contentful
- Curata
- Cvent Event Management
- Datameer
- Datanyze
- Direct Mail Manager
- Easypromos
- Eventbrite
- FeedOtter
- Folloze
- FullContact
- Gainsight CS
- Getsitecontrol
- GoTo Webinar
- Highrise
- Highspot by Seismic
- HubSpot Data Hub
- Infer
- Influitive
- Infor Industry Cloud Platform
- InsideView
- InsightSquared
- Instapage
- Jifflenow
- Jitterbit
- Justuno
- Kapost
- Kissmetrics
- Klips
- Lattice Engines
- LeadGnome
- Leadspace
- Marketo Measure
- Microsoft Excel
- Mixpanel
- Movable Ink
- NetSuite
- Netskope One Platform
- New Relic
- ON24
- Oktopost
- Omniconvert
- Onstream Webinars
- OptinMonster
- Oracle CRM On Demand
- Outgrow
- Parseur
- PathFactory
- Picreel
- Pipedrive
- Poptin
- Privy
- Qualtrics Market Research
- QuickTapSurvey
- Quotient
- Radius
- SAP Customer Experience
- SalesboxAI
- Salesforce Sales Cloud
- Scoop.it
- Skilljar Customer Education
- Skyword
- Slack
- SlideShare
- Smartling
- Smartsheet
- SnapApp
- Sprinklr Social
- Stripe Payments
- SurveyMonkey
- Tealium Customer Data Hub
- Totango
- Tray.io
- Trello
- Twilio
- Twilio Segment
- Typeform
- Uberflip
- Unbounce
- UserVoice
- Velocify
- Vidyard
- Virto Commerce
- Webdam
- Webex Suite
- Wistia
- Wunderkind
- Yesware
- Zapier
- Zoho CRM
- uStudio
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