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Marketo Engage vs Terminus Comparison (2026)

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Marketo Engage logo

Marketo Engage

Terminus logo

Terminus

Overview

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

0.01

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

719

5

4

3

2

1

327

300

77

10

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
70%
would recommend this app

4.5

140

5

4

3

2

1

89

41

8

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
82%
would recommend this app

Pros

“The tool allows us to develop a scoring system perfectly tailored to our client's needs. Whether complex newsletter campaigns or simple transactional emails, Marketo Engage makes it all possible.”
AP

Amber P.

HR Executive

“It gives teams a lot of control over lead nurturing, segmentation, campaign logic, scoring, and engagement tracking.”
Verified reviewer profile picture

Jerrid C.

CEO

“I like how it keeps data protected while automating complex marketing tasks which helps in nurturing leads and converting them more efficiently.”
HJ

Hayley J.

Senior Compensation Analyst

Pros

“We have to go into each individually, remove existing creative, and then update with new creative, while cycling through the set up process each time.”
GJ

Gina J.

Senior Marketing Manager

“The best thing about Terminus is the built-in ssh client and the flexibility of this terminal over the conventional Windows and Linux-based terminals, the hotkeys, the shortcuts and the ease of work are really fluent and easy.”
HM

Hamza M.

Software Engineer

“Setting up the clickable banner with Sigstr is a great way to promote things for your organization and deploy it with your entire team.”
NF

Nathan F.

Creative Director

Cons

“It took three weeks to set up with their ‘implementation specialist' who obviously had no experience of agencies.”
ET

Edward T.

Founder and Marketing Strategist

“Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.”
CM

Cynthia M.

Operations associate officer

“It was a bit clunky to build from templates”
XC

Xavier C.

Founder

Cons

“Interface can be slow and a bit clunky at times and integration with HubSpot is lacking”
JC

James C.

Student

“One issue is that if customers do not have their local email client configured to auto-download images, the SIGSTR banner may not show but this would be the case with any email sig solution.”
KM

Kevin M.

Director Marketing

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review4 years ago

Key features

  • Total features180
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Backlink Monitoring
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • CRM Integration
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Content Delivery
  • Content Library
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Portal
  • Customer Profiles
  • Customer Segmentation
  • Customer Touchpoints
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Experience Management
  • For Sales Teams/Organizations
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Gamification
  • Generative AI
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • KPI Monitoring
  • Keyword Rank Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multimedia Support
  • Multiple Scoring Models
  • Multivariate Testing
  • Newsletter Management
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Subscriber Management
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • Website Analytics
  • Website Personalization
  • Total features78
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Backlink Monitoring
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • CRM Integration
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Content Delivery
  • Content Library
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Portal
  • Customer Profiles
  • Customer Segmentation
  • Customer Touchpoints
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Experience Management
  • For Sales Teams/Organizations
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Gamification
  • Generative AI
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • KPI Monitoring
  • Keyword Rank Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multimedia Support
  • Multiple Scoring Models
  • Multivariate Testing
  • Newsletter Management
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Subscriber Management
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • Website Analytics
  • Website Personalization

Integrations

  • Total integrations106
  • 123FormBuilder
  • AdRoll
  • Adobe Analytics
  • Azuqua
  • Bedrock Data
  • Box
  • Brainshark
  • Bynder
  • CAKE POS
  • Calendly
  • Call Loop
  • CallRail
  • Ceros
  • Cirrus Insight
  • Close
  • Coevera
  • Contentful
  • Curata
  • Cvent Event Management
  • Datameer
  • Datanyze
  • Direct Mail Manager
  • Easypromos
  • Eventbrite
  • FeedOtter
  • Folloze
  • FullContact
  • Gainsight CS
  • Getsitecontrol
  • GoTo Webinar
  • Google Analytics 360
  • Highrise
  • Highspot by Seismic
  • HubSpot Marketing Hub
  • Infer
  • Influitive
  • Infor Industry Cloud Platform
  • InsideView
  • InsightSquared
  • Instapage
  • Jifflenow
  • Jitterbit
  • Justuno
  • Kapost
  • Kissmetrics
  • Klips
  • Lattice Engines
  • LeadGnome
  • Leadspace
  • LinkedIn for Business
  • Marketo Engage
  • Marketo Measure
  • Microsoft Excel
  • Mixpanel
  • Movable Ink
  • NetSuite
  • Netskope One Platform
  • New Relic
  • ON24
  • Oktopost
  • Omniconvert
  • Onstream Webinars
  • Operations Hub
  • OptinMonster
  • Oracle CRM On Demand
  • Outgrow
  • Parseur
  • PathFactory
  • Picreel
  • Pipedrive
  • Poptin
  • Privy
  • Qualtrics Market Research
  • QuickTapSurvey
  • Quotient
  • Radius
  • SAP Customer Experience
  • SalesboxAI
  • Salesforce Sales Cloud
  • Salesloft
  • Scoop.it
  • Segment
  • Sendoso
  • Skilljar Customer Education
  • Skyword
  • Slack
  • SlideShare
  • Smartling
  • Smartsheet
  • SnapApp
  • Sprinklr Social
  • Stripe Payments
  • SurveyMonkey
  • Tealium Customer Data Hub
  • Totango
  • Tray.io
  • Trello
  • Twilio
  • Typeform
  • Uberflip
  • Unbounce
  • UserVoice
  • Velocify
  • Vidyard
  • Virto Commerce
  • Webdam
  • Webex Suite
  • Wistia
  • Wunderkind
  • Yesware
  • Zapier
  • Zoho CRM
  • uStudio
  • Total integrations10
  • 123FormBuilder
  • AdRoll
  • Adobe Analytics
  • Azuqua
  • Bedrock Data
  • Box
  • Brainshark
  • Bynder
  • CAKE POS
  • Calendly
  • Call Loop
  • CallRail
  • Ceros
  • Cirrus Insight
  • Close
  • Coevera
  • Contentful
  • Curata
  • Cvent Event Management
  • Datameer
  • Datanyze
  • Direct Mail Manager
  • Easypromos
  • Eventbrite
  • FeedOtter
  • Folloze
  • FullContact
  • Gainsight CS
  • Getsitecontrol
  • GoTo Webinar
  • Google Analytics 360
  • Highrise
  • Highspot by Seismic
  • HubSpot Marketing Hub
  • Infer
  • Influitive
  • Infor Industry Cloud Platform
  • InsideView
  • InsightSquared
  • Instapage
  • Jifflenow
  • Jitterbit
  • Justuno
  • Kapost
  • Kissmetrics
  • Klips
  • Lattice Engines
  • LeadGnome
  • Leadspace
  • LinkedIn for Business
  • Marketo Engage
  • Marketo Measure
  • Microsoft Excel
  • Mixpanel
  • Movable Ink
  • NetSuite
  • Netskope One Platform
  • New Relic
  • ON24
  • Oktopost
  • Omniconvert
  • Onstream Webinars
  • Operations Hub
  • OptinMonster
  • Oracle CRM On Demand
  • Outgrow
  • Parseur
  • PathFactory
  • Picreel
  • Pipedrive
  • Poptin
  • Privy
  • Qualtrics Market Research
  • QuickTapSurvey
  • Quotient
  • Radius
  • SAP Customer Experience
  • SalesboxAI
  • Salesforce Sales Cloud
  • Salesloft
  • Scoop.it
  • Segment
  • Sendoso
  • Skilljar Customer Education
  • Skyword
  • Slack
  • SlideShare
  • Smartling
  • Smartsheet
  • SnapApp
  • Sprinklr Social
  • Stripe Payments
  • SurveyMonkey
  • Tealium Customer Data Hub
  • Totango
  • Tray.io
  • Trello
  • Twilio
  • Typeform
  • Uberflip
  • Unbounce
  • UserVoice
  • Velocify
  • Vidyard
  • Virto Commerce
  • Webdam
  • Webex Suite
  • Wistia
  • Wunderkind
  • Yesware
  • Zapier
  • Zoho CRM
  • uStudio

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