Semrush Alternatives

Semrush

SaaS solution for online content marketing

Semrush

How do Semrush alternatives compare?

Optmyzr and Searchmetrics Suite stand out as its top competitors based on similarity, popularity and user reviews. When comparing Semrush to its top 100 alternatives, Knowledge360 has the highest rating, with Perpetua as the runner-up, and Semrush ranking 41st place. Trello has the most reviews with a total of 18,238, while Semrush has 1,186. Users say Knowledge360 tops the list for value for money followed by Competitive Compass, while Semrush comes in 64th. Users also say Perpetua and TINT are the easiest to use, while Semrush takes 67th place.


How do I choose the best Semrush alternative?

Browse our list of competitors to find the tool that's right for your team and workflow. Filter apps by features, pricing, ratings, integrations, devices and more. Read verified reviews and discover what other people in your industry are using. Compare apps side by side to find the best match for your business.


What are the top 5 alternatives to Semrush?

Filter results


Features


Pricing model


Devices supported


User rating


Organization types


Geographies served


Integrated with


Industry


Company size


Top 100 alternatives

Optmyzr

Tools for PPC Pros

Pricing

Starting from

$449/month

Value for money

4.5

0.2

4.3

What users say about Optmyzr's value for money

Amount of improvement opportunities we can identify in a very short time. I particularly like the PPC investigator to quickly identify the causes of changes in the accounts.

LZ

Leon Z.

Pricing is a bargain compared to competitors. Great keyword de-duping feature.

MF

Mike F.

Total

14

36

63

features in common

14

features in common

Optmyzr's unique features

  • Customer Activity Reporting

  • Conversion Rate Optimization

  • Bid Management

  • Conversion Tracking

Semrush's unique features

  • Multi-Language

  • Customizable Templates

  • Charting

  • Calendar Management

Features

Total

3

3

63

features in common

3

features in common

Searchmetrics Suite's unique features

  • No unique features

Semrush's unique features

  • Geotargeting

  • Campaign Planning

  • Business Intelligence

  • Built-In Database

SimilarWeb PRO

Website & app traffic data analysis

Pricing

Value for money

4.1

0.2

4.3

What users say about SimilarWeb PRO's value for money

It was helpful for assessing the size of different revenue opportunities.

JH

Jimmy H.

SimilarWeb PRO helped us save money - otherwise we could have burnt it on campaigns which are far away from being effective.

KO

Kinga O.

Total

12

13

63

features in common

12

features in common

SimilarWeb PRO's unique feature

  • Conversion Rate Optimization

Semrush's unique features

  • Mind Maps

  • Commenting

  • Calendar Management

  • Business Intelligence

Google AdWords

PPC campaign management

Pricing

Value for money

4.1

0.2

4.3

What users say about Google AdWords' value for money

I like that you can really see how you're doing and how your money and keywords are performing. If you have resources to put towards SEM but is a great tool.

AR

Anonymous Reviewer

It's a much more targeted marketing strategy and it's great if you're on a budget because you won't have to pay a fee for the ad if no one clicks on it.

BC

Brittney C.

Total

1

1

63

features in common

1

features in common

Google AdWords' unique features

  • No unique features

Semrush's unique features

  • Geolocation

  • Campaign Management

  • Built-In Database

  • Benchmarking

Ahrefs

SEO toolset that helps you rank higher and get more traffic.

Pricing

Starting from

$0/month

Value for money

4.4

0.1

4.3

What users say about Ahrefs' value for money

One of the most profound and detailed tools for SEO research and page site insights. It's wonderfully simple to use and the amount of data it provides for the money is immense.

AR

Anonymous Reviewer

The tool is great and offers a lot for SEO's and marketers - I just wish the pricing was a little lower.

DO

Danielle O.

Total

11

13

63

features in common

11

features in common

Ahrefs' unique features

  • Alerts / Escalation

  • Data Filtering

Semrush's unique features

  • Lead Generation

  • Charting

  • Calendar Management

  • Business Intelligence

Bizible

B2B revenue attribution & planning

Features

Total

1

1

63

features in common

1

features in common

Bizible's unique features

  • No unique features

Semrush's unique features

  • Geotargeting

  • Campaign Planning

  • Business Intelligence

  • Built-In Database

SpyFu

SEO and advertising research tools

Pricing

Starting from

$49/month

Value for money

4.3
4.3

What users say about SpyFu's value for money

I love this software because the charts are beautiful, it's easy to see what your competition is up to, and it helps us target our efforts and keep up with the big guys without the same budget.

DR

Danielle R.

Great SEO tool for the price - gives you great data on competitors.

JP

James P.

Total

3

3

63

features in common

3

features in common

SpyFu's unique features

  • No unique features

Semrush's unique features

  • Historical Analysis

  • Campaign Planning

  • Business Intelligence

  • Built-In Database

Raven

All in One SEO and SEM Tools

Pricing

Starting from

$89/month

Value for money

4.2

0.1

4.3

What users say about Raven's value for money

I have been using them for about 5 years and will keep using them as they provide a great value. Lots of services for a reasonable price, which makes it perfect for a small business like mine.

NR

Nancy R.

Like that it can be white labeled for clients and price is reasonable compared to other options, especially if you can find a discount. Good tool for running reports to send to new potential clients.

SP

Sean Patrick B.

Total

2

2

63

features in common

2

features in common

Raven's unique features

  • No unique features

Semrush's unique features

  • Historical Analysis

  • Campaign Planning

  • Business Intelligence

  • Built-In Database

Moz

SEO & Social Monitoring Made Simple

Pricing

Starting from

$99/month

Value for money

4.1

0.2

4.3

What users say about Moz's value for money

I used a lot of different inbound marketing tools, but I think MOZ is the one with the best value for money. I use it now already over 5 years and they added new powerful features on a regular basis.

Heiko T.

For the price it has been overall a good investment for our company.

Thea H.

Total

13

18

63

features in common

13

features in common

Moz's unique features

  • Visitor Tracking

  • Issue Management

  • Categorization

  • Permission Management

Semrush's unique features

  • Lead Generation

  • Charting

  • Calendar Management

  • Business Intelligence

Beckon

(0)

Marketing intelligence, analytics, reporting, and dashboards

Features

Total

6

17

63

features in common

6

features in common

Beckon's unique features

  • Email Templates

  • Real Time Updates

  • Real Time Data

  • Spend Analysis

Semrush's unique features

  • Knowledge Base Management

  • Campaign Planning

  • Built-In Database

  • Benchmarking

Majestic

Marketing search engine and SEO backlink checker

Features

Total

2

4

63

features in common

2

features in common

Majestic's unique features

  • Indexing

  • @mentions

Semrush's unique features

  • Historical Analysis

  • Campaign Planning

  • Business Intelligence

  • Built-In Database

WooRank

SEO Tool - Reach and grow your digital audience with WooRank

Pricing

Starting from

$49/month

Value for money

4.3
4.3

What users say about WooRank's value for money

Clear interface (I think it's the best solution for beginners). Good price (I believe that Woorank is worth money we pay for it).

Anna P.

The white labeled reports allow us to generate a great resource for our sales team without too much time investment.

Rebecca C.

Total

5

12

63

features in common

5

features in common

WooRank's unique features

  • Receiving

  • Website Integration

  • Progress Reports

  • Goal Setting / Tracking

Semrush's unique features

  • Ideation

  • Charting

  • Calendar Management

  • Business Intelligence

Kenshoo Enterprise

(0)

Solution for online search marketing and social media

Features

Total

0

0

63

features in common

0

features in common

Kenshoo Enterprise's unique features

  • No unique features

Semrush's unique features

  • Geolocation

  • Campaign Management

  • Built-In Database

  • Benchmarking

WordStream Advisor

Online Advertising Software for SMBs

Pricing

Starting from

$229/month

Value for money

4.2

0.1

4.3

What users say about WordStream Advisor's value for money

There's a huge gap between those with enough money to spend on Adwords - like $10K a month to get a decent agency at least - and those without.

Declan D.

WordStream advisors make running Google Search and Display ads much easier. Because they do it full time they know a lot of tricks to save you money and maximize conversions.

Ryan W.

Total

10

25

63

features in common

10

features in common

WordStream Advisor's unique features

  • Lead Capture

  • Call Reporting

  • Conversion Rate Optimization

  • Workflow Management

Semrush's unique features

  • Mind Maps

  • Customizable Branding

  • Calendar Management

  • Business Intelligence

Web CEO

Online suite of 21 enterprise-level SEO & reporting tools

Pricing

Starting from

$39/month

Value for money

4.5

0.2

4.3

What users say about Web CEO's value for money

A great number of tools, easy interface, and my coworkers can logon at no extra cost and work with me as a team.

IG

Ioana G.

We really enjoy the number of SEO tools which cover a lot of ground. Our team can work together at no extra cost and get fresh and accurate data, which is more than I can say for other services.

IG

Ioana G.

Total

11

16

63

features in common

11

features in common

Web CEO's unique features

  • Projections

  • Labeling

  • Indexing

  • Project Tracking

Semrush's unique features

  • Lead Generation

  • Collaboration Tools

  • Calendar Management

  • Business Intelligence

SEO PowerSuite

Defining the world's standards for SEO software

Pricing

Starting from

$299

Value for money

3.8

0.5

4.3

What users say about SEO PowerSuite's value for money

Great interface, great value for money, overall amazing software, generates good reports for clients. I like the free trial too so that you can test what you're putting your money into first.

AR

Anonymous Reviewer

The price you pay to buy the software is for 6 months only. After 6 months, you still own the software but it stops working.

AR

Anonymous Reviewer

Total

0

0

63

features in common

0

features in common

SEO PowerSuite's unique features

  • No unique features

Semrush's unique features

  • Geolocation

  • Campaign Management

  • Built-In Database

  • Benchmarking

Google Analytics

Enterprise-class web analytics

Pricing

Value for money

4.7

0.4

4.3

What users say about Google Analytics' value for money

I love being able to get credit for marketing's sales. This is the best tool to see where to spend you marketing budget and to prove which marketing efforts are successful.

WW

Whitney W.

Google Analytics helps you make data-driven decision and improves your revenue and customer satisfaction. I am happy with the product.

AR

Anonymous Reviewer

Total

10

22

63

features in common

10

features in common

Google Analytics' unique features

  • Data Filtering

  • Real Time Reporting

  • Real Time Data

  • Event Tracking

Semrush's unique features

  • Lead Generation

  • Campaign Planning

  • Business Intelligence

  • Built-In Database

Swydo

AdWords and PPC monitoring, analytics, and reporting tool

Features

Total

7

16

63

features in common

7

features in common

Swydo's unique features

  • Project Templates

  • Recurring Tasks

  • Dashboard Creation

  • Custom Fields

Semrush's unique features

  • Keyword Tracking

  • Campaign Planning

  • Business Intelligence

  • Built-In Database

Marketing 360

#1 Marketing Platform For Small Business

Pricing

Value for money

4.5

0.2

4.3

What users say about Marketing 360's value for money

Madwire is constantly showing me that they are working for me, and that our money isn’t going to waste. They make sure that I know that I’m a priority, and has great support to our success.

JL

JOE L.

They have helped us generate leads effortlessly by using the most cost effective adwords, designing our website and personalize our promotional flyers.

SA

Sasha A.

Total

16

65

63

features in common

16

features in common

Marketing 360's unique features

  • Web Forms

  • Drip Marketing

  • Campaign Segmentation

  • ROI Analytics

Semrush's unique features

  • Multi-Language

  • Customizable Branding

  • Business Intelligence

  • Built-In Database

AgencyAnalytics

SEO reporting software and marketing tools for agencies

Pricing

Starting from

$33/month

Value for money

4.8

0.5

4.3

What users say about AgencyAnalytics' value for money

Finally, I've been impressed with the Agency Analytics teams promote product support and product updates. It is clear that they are invested in growing the product.

MA

Michael A.

I have been in the industry for 10 years and used a lot of reporting tools. I have to admit that Agency Analytics is the best one I have use in terms of both the software itself and value for money.

DD

Deniz D.

Total

11

17

63

features in common

11

features in common

AgencyAnalytics' unique features

  • Labeling

  • Employee Management

  • Call Tracking

  • WYSIWYG Editor

Semrush's unique features

  • Lead Generation

  • Charting

  • Calendar Management

  • Business Intelligence

TapClicks

A Unified Marketing Operations Platform Powered By Your Data

Pricing

Value for money

4.2

0.1

4.3

What users say about TapClicks' value for money

Tapclicks easily integrates with a large number of platforms at a reasonable price. The customer support is exceptional.

MD

Mark D.

Pricing was very flexible and the software was customizable to meet our needs.

ME

Mitch E.

Total

10

20

63

features in common

10

features in common

TapClicks' unique features

  • Data Mapping

  • Summary Reports

  • Customer Accounts

  • Widgets

Semrush's unique features

  • Lead Generation

  • Collaboration Tools

  • Business Intelligence

  • Built-In Database

Sprout Social

Social Media Management Software for Business

Pricing

Starting from

$99/month

Value for money

4.0

0.3

4.3

What users say about Sprout Social's value for money

Sprout offers a good solution but fails on pricing. Sprout is an excellent alternative, but there are pretty much others that allow you to have same with less budget.

AR

Anonymous Reviewer

I think Sprout Social is an excellent tool and the interface is very user-friendly. However, I can't justify the cost when I can get all of these features outside the platform for significantly less.

LH

Lindsey H.

Total

21

52

63

features in common

21

features in common

Sprout Social's unique features

  • Visual Analytics

  • Filtered Views

  • Request Assignment

  • Social Network Marketing

Semrush's unique features

  • Multiple Projects

  • Commenting

  • Calendar Management

  • Business Intelligence

Falcon.io

Unified social media marketing and management platform

Pricing

Value for money

3.8

0.5

4.3

What users say about Falcon.io's value for money

The support staff are great. Finally the modular pricing makes it affordable for a wide variety of needs.

AB

Abe B.

When our contract was up this year, we switched from Falcon.io to another platform because we found other platforms with similar functionalities for a much lower price.

Lynne L.

Total

27

70

63

features in common

27

features in common

Falcon.io's unique features

  • Filtered Views

  • Content Filter

  • URL Customization

  • Quality Assurance

Semrush's unique features

  • Scheduled Reporting

  • Email Notifications

  • Charting

  • Business Intelligence

Yext

SEO optimized local pages, locators & mobile screens

Pricing

Value for money

4.0

0.3

4.3

What users say about Yext's value for money

Price is kind of high, but their service is worth it. Their support is really great and responsive too.

IR

Ian R.

Our experience with Yext has been amazing. Our company had an existing subscription that I took over, so in any other instance I would have been out of luck with training.

Hayley M.

Total

2

14

63

features in common

2

features in common

Yext's unique features

  • Mobile Integration

  • Role-Based Permissions

  • Promotions Management

  • Permission Management

Semrush's unique features

  • Geotargeting

  • Campaign Planning

  • Business Intelligence

  • Built-In Database

Facelift Cloud

Multi-channel social media marketing

Features

Total

15

35

63

features in common

15

features in common

Facelift Cloud's unique features

  • Multi-Channel Communication

  • Conversion Tracking

  • Chat

  • Dashboard Creation

Semrush's unique features

  • Multi-Country

  • Customizable Reporting

  • Calendar Management

  • Business Intelligence

monday.com

Project Management Made Easy

Pricing

Starting from

$39/month

Value for money

4.4

0.1

4.3

What users say about monday.com's value for money

It had a fairly clean and organized design. It was easy to use and the price was good for what we needed.

GR

Greg R.

I tried out Monday.com because I saw ads for it on the subway. It has a lot of great functionality for scheduling and project manager, but the cost is out of our reach at this point.

AR

Anonymous Reviewer

Total

27

133

63

features in common

27

features in common

monday.com's unique features

  • Document Storage

  • Case Management

  • Filtered Views

  • Automatic Notifications

Semrush's unique features

  • SEO Management

  • Engagement Analytics

  • Customizable Branding

  • Campaign Analysis

QuanticMind

Transform data silos into revenue growth

Pricing

Value for money

4.5

0.2

4.3

What users say about QuanticMind's value for money

Once the bid policies are uploaded into QuanticMind we have seen significant lead volume increase with a much lower cost per lead. Who doesn't want more customers at a more affordable cost.

AR

Anonymous Reviewer

Quantic Mind has allowed us to create significant efficiencies for our media buying as well as improvements in our overall cost per acquisition trends.

AR

Anonymous Reviewer

Total

7

23

63

features in common

7

features in common

QuanticMind's unique features

  • Predictive Analytics

  • Widgets

  • Click Tracking

  • Customer Segmentation

Semrush's unique features

  • Ideation

  • Charting

  • Built-In Database

  • Benchmarking

Salesforce Marketing Cloud

Stand out in Your Customer's Inbox

Pricing

Value for money

3.6

0.7

4.3

What users say about Salesforce Marketing Cloud's value for money

I think investing in the cloud solutions was one of the best decisions my team has made. We are able to manage our social channels with ease.

AR

Anonymous Reviewer

Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost.

DS

Desirae S.

Total

10

46

63

features in common

10

features in common

Salesforce Marketing Cloud's unique features

  • Goal Setting / Tracking

  • Customer Segmentation

  • SMS Integration

  • Customer History

Semrush's unique features

  • Mind Maps

  • Content Management

  • Business Intelligence

  • Built-In Database

HubSpot Marketing Hub

All in one inbound marketing platform

Pricing

Starting from

$50/month

Value for money

4.2

0.1

4.3

What users say about HubSpot Marketing Hub's value for money

HubSpot is a solid tool, that could be refined a bit for overall better functionality. It's not overly complicated or pricey so it's a great option compared to some of its competitors.

JN

Jessica N.

M more of a developer on this system, and it's got a lot of great functionality and continues to grow. If you've got the budget for it, it's a great solution.

AR

Anonymous Reviewer

Total

22

70

63

features in common

22

features in common

HubSpot Marketing Hub's unique features

  • Website Management

  • Drip Marketing

  • Conversion Rate Optimization

  • Social Network Marketing

Semrush's unique features

  • Multi-Location

  • Customizable Reporting

  • Business Intelligence

  • Built-In Database

SE Ranking

All-Inclusive cloud-based SEO software

Pricing

Starting from

$18.60/month

Value for money

4.8

0.5

4.3

What users say about SE Ranking's value for money

Most of all I love the price. I kept cancelling an expensive competitor of SE Ranking, but I'm happy that I now have a tool that doesn't cost the earth and is helping me to climb the search engines.

Laura P.

Got good SEO information, however, I do believe that there are better tools out there for the money.

CB

Collin B.

Total

14

21

63

features in common

14

features in common

SE Ranking's unique features

  • Estimating

  • Website Management

  • Drag & Drop Interface

  • Cost Estimating